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MyGoodyear.co.uk Hits the Radio

Goodyear has launched a radio information campaign to highlight the role of preventative tyre maintenance in road safety. The campaign also promotes the launch of MyGoodyear.co.uk, a new website that not only offers safety advice, but also celebrates the great British Bank Holiday with suggestions for ‘Good Days Out’ across the UK. Goodyear launched the website with interviews on nineteen local and regional radio stations this week, reaching an audience of over 1.4 million listeners.

James Bailey, Communications Manager, stated: “With the May Bank Holiday approaching it is the perfect time to start thinking about places to go across the UK. MyGoodyear.co.uk, in conjunction with our DriveHomeSafely partnership, offers advice on where to go, but also on how to get there safely. Preventative tyre maintenance can mean the difference between a brilliant bank holiday and a potentially tragic weekend, and we are urging drivers to carry out simple pressure and tread depth checks before setting out. MyGoodyear.co.uk provides inspiration for people looking for a fun bank holiday weekend with an eclectic range of suggestions from organic food markets to a sheep and goat Grand National!”

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  2. RMA Outlines Its NTSW Events
  3. Return Your Bike to the Road Safely, Urges TyreSafe
  4. TyreSafe Issues Motorhome Tyre Safety Leaflet
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New Tyres Safer on Rear Wheels – Tyresafe

Established wisdom amongst a large section of the motoring public and even within the tyre industry dictates that new tyres should be fitted to a vehicle’s front wheels. At least 50 per cent of motorists, according to Tyresafe, believe this front fitting preference to be correct practice. However recent tests indicate that fitting new tyres to a vehicle’s rear wheels may be of greater benefit, regardless of whether the vehicle is front or rear drive.

Research suggests that fitting new tyres to the rear wheels will allow for better dispersal of water on the road surface, improving straight line braking. Partially worn rear tyres can, conversely, increase a vehicle’s tendency to oversteer, and sudden failure of a rear tyre will cause a vehicle to become much harder to control than a similar failure occurring in a front tyre.

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Related news:

  1. TIC warns of old tyres
  2. Pro-Align Becomes Newest TyreSafe Supporter
  3. TyreSafe Urges Greater Tyre Awareness in Light of New Act
  4. Kwik-Fit Service Gauges Whether it is Time to Retire the Tyres
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Viking Pledges its Support for TyreSafe

Viking International has pledged its support for the work of the recently formed safety organisation, TyreSafe.

Since its January launch TyreSafe has acquired an impressive list of supporters from across the industry including retailers, manufacturers and wholesalers, and has become recognised as a leading industry voice on issues relating to tyre safety. Its aim is to increase public awareness about tyre safety issues through high profile media campaigns.

John Kemp, Viking’s managing director, said that “Viking International are delighted to support the work of TyreSafe, an organisation which is truly representative of the whole industry and which has a vitally important role to play in improving tyre safety awareness amongst every driver and fleet operator in the UK.”

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Related news:

  1. New Members Join TyreSafe
  2. Vredestein Joins TyreSafe
  3. TyreSafe Appoints Market Engineering for National PR Campaigns
  4. Suzuki Announces Support for Tyre Safety Month
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Safety Groups Team Up to Target Motorists

TyreSafe has become the latest organisation to work in conjunction with RoadSafe, a road safety partnership of companies and road safety professionals. This is not the first time the two groups have worked together – the Tyre Industry Council, as TyreSafe was then known, has conducted various initiatives with RoadSafe, and in 2001 the TIC gained a Prince Michael International Road Safety Award for its practical work promoting the dangers of driving on defective or badly worn tyres, a contributory factor in many accidents.

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  4. Tyre Inflation Message Still Ignored, Says TyreSafe
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Less than Super Tyres

They may be worth a hundred grand or more but even the most exotic supercar will seem a whole lot less desirable once it is wrapped around a tree or a lamp post. And according to research by a leading UK tyre organisation, this unpleasant outcome may be far more of a possibility for drivers of supercars than for the rest us lesser mortals.

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  3. Michelin Unveil Airless Tyre
  4. Kumho Adds New Performance Patterns
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TyreSafe Highlights Pressure Washer Dangers

TyreSafe (formerly the Tyre Industry Council) has issued a warning outlining potential safety risks posed by equipment used by hand car wash teams in the UK. It appears that the industrial strength washing equipment used by such outfits, which are capable of dispensing water at extremely high pressure, can cause sidewall damage and degradation if aimed directly at a tyre, especially if the water is heated or if applied for a prolonged period of time.

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Related news:

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  3. Potholes Endangering Lives
  4. Tyres Under Inflated and Insufficiently Checked – Study
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