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New Members Join TyreSafe

Tyre distributor, Yokohama H.P.T. Limited, tyre wholesaler, Group Tyre (UK) Limited and the manufacturer of tyre inflation equipment, Pneumatic Components Limited (PCL), have all agreed to become TyreSafe supporters in 2008, joining the original 14 tyre companies and retailers responsible for forming the organisation at the start of this year.

“We have achieved a great deal in our first year of activity,” said TyreSafe chairman Rob Beddis. “I welcome our new supporters who will, I am sure, make a valuable contribution to the work of TyreSafe in the coming year.”

28th November 2007/by Tyrepress Editors

Michelin to Sponsor Inaugural Road Safety Expo

Michelin has extended its comprehensive road safety programmes to include sponsorship of the first ever UK Road Safety Expo, which takes place in London on 22 November. Road Safety Expo ’07 is a new event combining a conference and exhibition designed to highlight the latest developments in technology and the future strategy for road safety educational campaigns.

Jim Fitzpatrick, MP, the Parliamentary Under Secretary with responsibility for road safety will deliver the keynote speech and other speakers will represent all major road safety campaigns, including Think! and Roadsafe.

23rd October 2007/by Tyrepress Editors

New Tests Show Need for Greater Minimum Tread Depth

(Akron/Tire Review) Consumer Reports magazine has added its voice to the growing international call for a 4/32nds (3.175mm) minimum tread depth level. Tire Review magazine in North America, Tyresafe in the UK and some tyremakers in Europe have pushed for the tyre industry and national and local governments to adopt new minimum tread depth standards to improve driver safety and reduce lost traction accidents and accident-related deaths.

In its November issue, Consumer Reports stated that the well-accepted “penny test” consumers have been taught to use to check tread depth is inadequate.

“It has long been the standard that tyres are worn out when their tread depth reaches 1/16-inch (or 2/32-inch as found on standardised tread-depth gauges),” CR wrote. “The easiest way to measure this, if you didn’t have a gauge, was to hold a penny upside down in the tread. If the top of Lincoln’s head was visible, you needed new tyres.

18th October 2007/by Tyrepress Editors

Auto Express Receives Tyre Safety Award

Weekly motoring magazine Auto Express has received a special award from TyreSafe in recognition of the publication’s consistent commitment to raising awareness of the importance of tyre safety. Receiving the award from TyreSafe chairman Rob Beddis at the Rubber Industry Dinner in Birmingham on October 5, Auto Express news and features editor Mat Watson said he was delighted to receive the award on behalf of the magazine and thanked TyreSafe and the tyre companies for their assistance in providing material enabling them to further promote to their readers information related to the safe use of tyres.

17th October 2007/by Tyrepress Editors

TyreSafe Urges Women to ‘Better Handle Pressure’

Women hate being told that they are no good at looking after their cars, says TyreSafe. And yes, it is a stereotype, and of course it does not apply to all women, but a recent survey has shown that 21 percent of women do not – to use TyreSafe’s own words – “have a clue” about the correct tyre pressure for their car, preferring to get someone else to check their tyres for them.

This is one of the worrying findings of the largest ever tyre pressure and tyre safety survey undertaken in the UK, carried out by TyreSafe supporters to coincide with Tyre Safety Month. The face of the campaign, Vicki Butler-Henderson – a woman very much at home checking the pressure of her tyres – commented that “Drivers are clearly not aware of the dangers of driving a car with severely under-inflated tyres. I have recently been testing a car with tyres at low pressures and badly worn and the combination is potentially deadly.”

12th October 2007/by Tyrepress Editors

Norwich Union Supports Tyre Safety Month, 3mm Campaign

The UK’s insurance services provider, Norwich Union, has leant its support to the TyreSafe-initiated Tyre Safety Month campaign. As part of its press release aimed at raising awareness of winter driving campaign, Norwich Union also promoted 3mm tread depth. The insurer quoted research conducted by MIRA Ltd that shows that tyres with a 3mm tread have 25 per cent better performance than those at the legal minimum of 1.6mm.

11th October 2007/by Tyrepress Editors

Vicki Gets into Gear for Tyre Safety

UK online tyre retailer etyres has teamed up with Vicki Butler-Henderson – the face of Tyre Safety Month – to produce two tyre safety videos showing the dangers of driving on worn tyres. Both are now available to view on the eTyres website www.etyres.co.uk or through the TyreSafe website, www.tyresafe.org.

The dramatic videos, which were shot at the Motor Industry Research Association in Nuneaton, clearly and graphically depict how dangerous braking in the wet can be in a vehicle fitted with worn tyres. As Vicki says in the video, stopping on a wet road with 1.6mm tread can extend the braking distance by 8 metres compared with new tyres!

Research by TyreSafe has also shown that almost three quarters of all cars on the UK’s roads have tyres that are under-inflated, and during Tyre Safety Month the organisation seeks to hit home the message that vehicle handling can be adversely affected by under-inflated tyres, leading to a potential accident.

5th October 2007/by Tyrepress Editors

Volkswagen and Which? Support Tyre Safety Month

As Tyre Safety Month kicks off this week Volkswagen and Which? magazine have shown their support for TyreSafe’s consumer awareness raising campaign. For its part Which? magazine is supporting tyre safety month by making their Best Buy Tyres Report available free to view for all visitors.

Volkswagen has become the first automaker in the UK to support Tyre Safety Month. As part of the initiative, which aims to highlight the road safety dangers of under-inflated tyres, motorists with vehicles of any marque are able to visit a participating Volkswagen dealer in the company’s 250-strong retail network, and receive a free tyre pressure and safety check and tyre safety leaflet during the four weeks of the campaign.

1st October 2007/by Tyrepress Editors

FPS Supports Tyre Safety Month

The national tyre safety month campaign being arranged by TyreSafe for October, has received support from the Forecourt Division of the Federation of Petroleum Suppliers, formerly GarageWatch. The organisation represents the independent forecourt sector with some 6,400 forecourts throughout the UK.

26th September 2007/by Tyrepress Editors

TyreSafe and Experian Offer Online Tyre Pressure Check

TyreSafe has teamed up with Experian, to provide a website that gives drivers the tyre pressures for their vehicle. Just logging on to www.tyresafe.org and entering a vehicle registration number results in the tyre pressures for both front and rear tyres being displayed. The free pressure check facility is being provided to motorists in the run up to, and including, tyre safety month which runs throughout the month of October. Drivers checking their tyre pressures on the TyreSafe website will also be entered into a free prize draw to win an Apple iPod Nano MP3 player worth £200.

21st September 2007/by Tyrepress Editors

Franchised and Independent Garages to Participate in Tyre Safety Month

Franchised and independent workshops have been invited to participate in the national tyre safety month in October. The campaign is being coordinated by TyreSafe, the UK tyre safety organisation, to inform motorists about the importance of correct tyre pressures for safety, fuel consumption and CO2 emissions. According to TyreSafe, almost 25 per cent of cars and vans on the roads in the UK have at least one badly worn or illegal tyre and tyre safety checks are an excellent way for retailers to encourage motorists to visit their premises. Many dealers are set to take advantage of the promotional material, featuring Channel 5 Fifth Gear motoring programme presenter Vicki Butler-Henderson, including posters and leaflets now available to download from the TyreSafe website at www.tyresafe.org.

18th September 2007/by Tyrepress Editors

NTDA Supports Tyre Safety Month

NTDA chairman Peter Gaster has called on members to support the TyreSafe tyre safety month. According to an article on the association’s website Gaster said: “This initiative is a fantastic opportunity for all retailers to promote the tyre safety message and encourage motorists into their depots for free tyre checks. NTDA is right behind this exciting initiative and we hope that all our members will use the excellent array of posters and leaflets which are available to promote the campaign.”

Independent tyre retailers, garages and franchise dealers are being encouraged by TyreSafe to offer their customers free tyre safety and pressure checks. According to TyreSafe, almost 25 per cent of cars and vans on the roads in the UK have at least one badly worn or illegal tyre and tyre safety checks are an excellent way for retailers to encourage motorists to visit their premises.

7th September 2007/by Tyrepress Editors

Tyre Retailers Encouraged to Support Tyre Safety Month

Plans are well advanced for the first ever UK-wide tyre safety campaign, being organised by TyreSafe, the industry’s leading tyre safety organisation. The campaign is already said to have gained support from “all major tyre companies and tyre retailers.” The campaign will kick off on the 1st October and will run through the whole of the month. The campaign will focus on the important part that tyres play in road safety, and one of the key messages of the month long initiative will be under inflation and how this can impact on safety, fuel consumption and CO2 emissions.

Independent tyre retailers, garages and franchise dealers are being encouraged by TyreSafe to offer their customers free tyre safety and pressure checks. According to TyreSafe, almost 25 per cent of cars and vans on the roads in the UK have at least one badly worn or illegal tyre and tyre safety checks are an excellent way for retailers to encourage motorists to visit their premises. Many dealers are set to take advantage of the promotional material, featuring Channel 5 Fifth Gear motoring programme presenter Vicki Butler-Henderson, including posters and leaflets now available to download from the TyreSafe website at www.tyresafe.org.

6th September 2007/by Tyrepress Editors

TyreSafe Declares October ‘Tyre Safety Month’

UK tyre safety organisation TyreSafe is co-ordinating a national tyre safety month in October to raise awareness of the crucial role that tyres play in road safety and avoiding crashes, particularly in the wet. The campaign will strongly focus on tyre pressure and how correctly inflated tyres can reduce both fuel consumption and CO2 emissions.

Tyre Safety Month, which TyreSafe claims is the first campaign of its kind arranged by the country’s tyre industry, already has the backing of major tyre companies and retailer groups in the UK together with numerous government and non-governmental organisations. The campaign will be led by motoring journalist and Channel 5 Fifth Gear television presenter Vicki Butler-Henderson.

24th August 2007/by Tyrepress Editors

Study Suggests Many Second Hand Tyres Unfit for Re-Sale

According to the results of a regional study a high proportion of the partially worn second hand tyres sold in the UK each year fail to meet current safety standards, and if this study is representative of the nationwide situation as many as 600,000 of these unsafe tyres may be on sale throughout the UK each year.

A recent survey of suppliers conducted by the Lincolnshire County Council’s Trading Standards Service, with support from TyreSafe, revealed that some 30 per cent of the inspected part worn tyres were found to possess serious defects that could pose a safety risk when fitted to a vehicle. Much of the damage found by the Trading Standards Service was of a type not detectable by visual inspection and included unsafe repairs, damage to the tyre’s bead area that reduced its ability to maintain pressure whilst on the rim, and tyres possessing structural damaged caused through being run in when deflated. The thoroughness of the examination each tyre receives before being sold has also been called into question, as have been the qualifications and ability of the examiners whose job it is to identify faults.

5th June 2007/by Tyrepress Editors