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Tyre Inflation Message Still Ignored, Says TyreSafe

The message is still not getting through, says TyreSafe. Motorists are continuing to place their own lives, as well as those of passengers and other road users at risk by ignoring the dangers of incorrect tyre inflation. As Tyre Safety Month gets underway, the safety organisation has reported on Department for Transport statistics showing that illegal, defective or under-inflated tyres were a contributory factor in the death of 43 motorists in 2007, and played a part in a further 984 accidents.

30th September 2008/by Tyrepress Editors

Tyre Safety Month Gets Underway

It might not be October just yet, but Tyre Safety Month began in earnest yesterday when TyreSafe demonstrated the effects of driving with under-inflated tyres at the Millbrook test centre in Bedfordshire. This year’s awareness raising campaign puts simple tyre pressure maintenance well and truly at the centre of the safety agenda. When October’s Tyre Safety Month begins, TyreSafe will use publicity in the print, online and broadcast media to advise motorists to check their tyre pressures and stay safe on the roads. TyreSafe’s demonstrations clearly showed the market negative effects of driving with underinflated tyres particularly with regard to: cornering, handling, fuel economy and temperature.

According to TyreSafe, the latest statistics released by the Department for Transport show that illegal, defective or under-inflated tyres were a contributory factor in the deaths of 43 motorists in 2007, and played a part in a further 984 accidents. New research conducted by TyreSafe has highlighted the scale of the problem, with more than half of motorists surveyed admitting that they had not checked their tyre pressure in the last month, the maximum period recommended by TyreSafe between pressure checks.

24th September 2008/by Tyrepress Editors

October is Tyre Safety Month

This year’s Tyre Safety Month will take place in October. This year’s focus will be on the importance of tyre pressure in vehicle safety. TyreSafe – the new name for the Tyre Industry Council – states on its website that it “welcomes garages, tyre fitters and tyre dealers to play their part in helping motorists to understand the dangers of under and over-inflated tyres, as well as raising awareness of how, where and when to check tyre pressure.”

TyreSafe has published a range of downloadable content on its website www.tyresafe.org. In addition, the organisation says that “a limited amount of printed material is also available by calling 0207 457 5040 (8.30am-5pm Monday to Friday).”

19th September 2008/by Tyrepress Editors

Viking International Promotes Tyre Safety Month

Viking International has confirmed its support of the annual Tyre Safety Campaign. Launched by TyreSafe last October, the month long consumer campaign will highlight the benefits of correctly inflated tyres to motorists and also raise awareness on how and when to check tyre pressure.

To support the campaign, Viking International is urging its customers involved in tyre services to offer consumers free tyre pressure checks throughout the month of October. Customers who would like to get involved can access a number of promotional materials available to download from the TyreSafe website, including free posters, leaflets and a press advert template to help support the campaign.

17th September 2008/by Tyrepress Editors

Tyre Safety Month is on its Way

This year’s Tyre Safety Month (October 2008) will focus on the importance of tyre pressure in vehicle safety, with the campaign being designed to help motorists understand the dangers of under and over-inflated tyres, as well as raising awareness of how, where and when to check tyre pressure. And according to the organisers, there are plenty of opportunities for the trade to get involved:

Promotional materials

TyreSafe has developed a number of promotional support materials, available for free from its website. Posters advertising free tyre checks can be downloaded, along with leaflets for consumers explaining the importance of tyre pressure and tread in vehicle safety, and press release templates that you can use to send your local press. All you have to do is fill in your company’s details and send the article to your paper. A limited amount of printed material is also available by calling 020 7457 5040.

4th September 2008/by Tyrepress Editors

TyreSafe Provides Online Tyre Safety Lessons

TyreSafe – the newly rebranded Tyre Industry Council – has provided an online animated guide to tyre safety for motorists, comprising ten digitally-animated steps. The guide can be accessed at the not-for-profit organisation’s website.

Recent independent research conducted by a leading tyre manufacturer and TyreSafe members revealed that almost 80 per cent of cars on British roads are running with incorrect tyre pressures and 90 per cent of UK drivers do not know the correct pressure of their tyres. With this in mind, TyreSafe has added the visual guide to its website in order to help motorists avoid the problems associated with poorly maintained or neglected tyres, which can include premature wear, increased stopping distances and additional fuel costs.

21st August 2008/by Tyrepress Editors

Suffolk Man Charged After Blow-Out Drive

A resident of Woodbridge, Suffolk has been charged with dangerous driving after he drove along the A12 with a blown-out tyre. The damage to the road – caused by the Ford Mondeo’s screeching wheel rim – was so great that it allowed police to pursue Ashley Durrant using the trail left in the tarmac.

Durrant has been disqualified from driving for at least six months and has been released on unconditional bail following his complete cooperation. If only he’d read TyreSafe’s top tyre safety tips… (See “TyreSafe Provides Online Tyre Safety Lessons”)

21st August 2008/by Tyrepress Editors

NTDA and RAC Foundation Warn of Tyre Ageing Dangers

According to the RAC Foundation, up to 3 million UK motorists could be at risk by not checking the age and condition of their tyres. The motoring organisation made a point of publicising this on 31 July to coincide with the launch of the eight-week tyre safety campaign it is running in conjunction with the NTDA, urging drivers of low-mileage vehicles to have their tyres inspected. The coordinated awareness-raising campaign includes national and local radio and press coverage, coupled with free safety checks at 2700 NTDA member sites.

When the NTDA announced it was planning this summer’s tyre ageing campaign back in April, it came as a surprise to many. However, in an interview with association chairman Peter Gaster, Tyres & Accessories learnt that initial plans for the awareness raising effort actually began more than four years ago.

7th August 2008/by Tyrepress Editors

TyreSafe Appoints Market Engineering for National PR Campaigns

TyreSafe has appointed Market Engineering as its PR agency. The agency was selected from a shortlist of five and will deliver a stream of news and educational stories to both trade and consumer audiences. The agency will also be responsible for promoting Tyre Safety Month in October.

2nd July 2008/by Tyrepress Editors

PCL Inflating Its Market Presence in 2008

Sheffield based PCL Air Technology brought a wide range of its products to Reifen 2008, including its latest nitrogen inflation unit, the Accura Mobile. “It was introduced into the US last year,” commented company director and divisional general manager Simon Shorter. “Nitrogen inflation has become a big market there and the Accura Mobile is proving successful. Now it is also available in the UK.”

The Accura Mobile is a compact and robustly designed nitrogen inflation cart that can be operated either with a standard bottle or direct from a nitrogen generator. It permits operators to present the pressure for a standard inflation top up, or an N2 function for a purge and fill cycle. The unit can inflate up to six tyres simultaneously, and four hoses are supplied as standard. Power for the Accura Mobile comes via a rechargeable NiMH battery, and the unit can also operate directly from mains power.

18th June 2008/by Tyrepress Editors

NTA Receives TyreSafe Outstanding Achievement Award

TyreSafe’s Outstanding Achievement award for 2008 has been presented to National Tyres and Autocare. The tyre safety organisation reports that the award was given in acknowledgement of the company’s “outstanding contribution to the work of TyreSafe since its formation at the start of 2007,” and was presented to National Tyres’ chief executive officer, Tony Neill, by TyreSafe chairman Rob Beddis at the NTDA Dinner in Birmingham on April 16.

National Tyres became a foundation member of TyreSafe when it emerged out of the old Tyre Industry Council, and since day one has helped to develop a new structure, tyre safety strategy and re-branding, which TyreSafe reports has already had a profound effect in raising tyre safety awareness and wider road safety. TyreSafe adds that, since its formation, National Tyres has actively engaged with, and supported, the recruitment of new members. Membership now stands at 26 companies, representing all the key tyre industry organisations.

23rd April 2008/by Tyrepress Editors

TyreSafe Issues Motorhome Tyre Safety Leaflet

TyreSafe has published a new leaflet providing essential information for owners of motorhomes. Topics covered include: fitting the right tyres; advice to prevent overloading; and tyre sidewall marking explanations. The leaflet also advises care should be taken when replacing tyres and recommends “changes in tyre size or type should not be undertaken without seeking advice from either the tyre supplier or the vehicle manufacturer. The consequences could have an effect on handling, safety and wheel arch clearances.”

The leaflet also goes on to warn that in certain European countries it is illegal to use replacement tyres which differ in certain respects from those fitted originally by the vehicle manufacturer. The leaflet also reinforces the importance of correct tyre pressures to ensure maximum tyre life, optimum fuel consumption and reduced CO2 emissions.

17th April 2008/by Tyrepress Editors

TyreSafe Urges Greater Tyre Awareness in Light of New Act

The Corporate Manslaughter and Corporate Homicide Act 2007, discussed in previous editions of Tyres & Accessories, came into force at the beginning of April, and TyreSafe comments that defective or badly worn tyres could now become the Achilles’ heel of companies, and could result in prosecution under the Act. The legislation stipulates that employers have a Duty of Care to ensure the safety of employees driving for work, which means that businesses will be responsible for the maintenance of not only their own fleet, but also those of the ‘grey fleet,’ the thousands of private vehicles being used every day by employees to travel whilst on company business. It will be necessary for companies to show an audit trail indicating that regular vehicle condition checks have been carried out and documented.

11th April 2008/by Tyrepress Editors

Pro-Align Becomes Newest TyreSafe Supporter

Wheel alignment equipment specialist Pro-Align has become the latest organisation to add its name to the growing list of TyreSafe supporters. Industry research conducted in recent years shows that an increasing number of vehicles on UK roads have misaligned wheels, and are exposed to the dangers posed by the premature and uneven tyre wear that results. To counter this trend, Pro-Align and TyreSafe will work together to promote awareness about the problems associated with misalignment and provide motorists with help and advice. Pro-Align has already established a website to do this, which can be found at www.AlignMyCar.co.uk.

1st April 2008/by Tyrepress Editors

Police Checks Reveal Defective Motorcycle Tyres Commonplace

Nottinghamshire Police has revealed worrying findings after carrying out spot checks on motorcycles on the county’s roads, reports TyreSafe. As part of Operation Retina, which aims to combat the number of motorcyclists killed on the county’s roads, more than half of all bikes randomly stopped over a one-week period during the road checks were found to have defects, including worn tyres.

This statistic mirrors data released by Vehicle Operator and Services Agency (VOSA), which indicated bike MOT failures had increased significantly – from 1,700 to 5,000 – between 2006 and 2007, and TyreSafe says this highlights the fact that riders are simply not looking after their machinery.

31st March 2008/by Tyrepress Editors