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GEM ‘Puts the Pressure’ on Manufacturers to Supply Accurate Gauges

Road safety association GEM Motoring Assist (GEM) has urged all vehicle manufacturers to include an accurate tyre pressure-measuring device as part of the spare tyre equipment kit supplied with new cars. In voicing this request, the association says that defective or under-inflated tyres were a contributory factor in the death of 43 motorists in 2007 and played a part in nearly 1,000 further accidents.

David Williams, chief executive of GEM, is supporting the work of TyreSafe and the safety organisation’s argument that tyres play a fundamental role in the performance and safe handling of a car. “Many gauges on fuel station forecourts are not accurate and constant use of them could give drivers a false sense of security,” said Williams. “Including an easy to use digital tyre pressure reader as part of the tool kit of any new car with simple instructions of how and when to use it would cost very little to the vehicle manufacturer and be a real safety benefit for the owner.”

2nd December 2008/by Tyrepress Editors

Honest John Picks Up on Cold Weather

Popular motoring columnist “Honest John” has reported on TyreSafe’s recent cold weather tyre advice. “People who do not want to spend their Christmas break sorting out a car insurance claim may benefit from switching to cold weather tyres,” HonestJohn.co.uk’s news section reported.

The reported was based on material originally published by TyreSafe, which highlighted Department for Transport statistics showing that slippery surfaces were a factor in 55 per cent of traffic accidents where the state of the road played a part in 2007.

1st December 2008/by Tyrepress Editors

Vredestein Helping Children Remain Visible in Winter

Vredestein has voiced support for the UK government’s campaign to reduce child road deaths and by introducing a simple yet practical road safety initiative targeted – to begin with – at four schools in the UK. The programme will provide seven and nine years olds with luminous arm straps to help enhance visibility on their way to and from school during winter months.

21st November 2008/by Tyrepress Editors

TyreSafe: Cold Weather Tyres Offer Safer Alternative

With Winter upon us TyreSafe is advising motorists to consider fitting cold weather tyres in order to improve road safety. Slippery roads accounted for 55 per cent of road traffic accidents in which road environment was a contributory factor in 2007, according to Department for Transport (DfT) figures. In November 2007, the DfT recorded a spike in personal injury accidents as drivers were caught out by the drop in temperature and increased rainfall, with 16,559 accidents recorded, nearly 700 more accidents than at any other time in the year.

20th November 2008/by Tyrepress Editors

Chris Wakley Receives TyreSafe Award

Chris Wakley, founding executive director at Automotive PR, has received a special award from TyreSafe recognising his contribution to tyre safety over the past 15 years. It is only the third time that the award has been conferred. Wakley handled media relations for the Tyre Industry Council since its inception which latterly became TyreSafe. The organisation is the UK’s leading tyre safety body.

The TyreSafe Award was presented by Rob Beddis, chairman of TyreSafe “in recognition of the outstanding contribution to tyre safety”. According to Beddis: “Chris was responsible for developing a very successful series of tyre safety campaigns ranging from regional roadside tyre checks arranged with practically all UK police forces, to tyre safety weeks in Scotland, Northern Ireland and the North East of England.”

18th November 2008/by Tyrepress Editors

TyreSafe Warns of Handling Issues Linked to Under-Inflated Tyres

Drivers are facing an increased risk of being involved in a serious or even fatal accident by failing to regularly check their tyre pressures. This warning has been issued by UK tyre safety organisation TyreSafe as part of Tyre Safety Month, held throughout October.

“Although the majority of motorists are uninterested in their vehicle’s tyres, it is important to remember that they are a complex component of the vehicle that have been engineered to work in harmony with the vehicle’s sophisticated brake, steering and suspension systems and must be taken seriously,” explains TyreSafe chairman Rob Beddis. “Without regularly ensuring that tyres are correctly inflated, motorists risk compromising the way that their car behaves on the road. The first time they may become aware of this performance deficit could be when they lose control of the vehicle on an innocuous bend and are heading towards a hedgerow or into the path of an oncoming vehicle.”

22nd October 2008/by Tyrepress Editors

Tyresure First UK TPMS Provider to Join TyreSafe

UK Tyre Pressure Monitoring Systems provider Tyresure has joined TyreSafe, the non-profit making organisation set up in 1992 with the responsibility of raising the awareness of the dangers of defective and worn tyres. As such, Tyresure is the first UK TPMS manufacturer to join forces with TyreSafe, and the company’s technology offers an obvious synergy with TyreSafe’s message of safety through correct tyre pressure.

On announcing the partnership, Tyresure UK managing director, Ian Smith looked happy to be part of the TyreSafe team. “’We’re delighted to augment TyreSafe’s message and be part of the push to educate the public into safer driving. Human nature being what it is, we know that this sound advice often falls on deaf ears, with people still rarely checking their tyre pressures. Tyresure does it for you, meaning that once you have set your tyres to the correct pressures, it’s impossible to encounter a problem without getting both a visual and audible warning. It’s hopefully something that even the most apathetic driver can do to make themselves safer.”

10th October 2008/by Tyrepress Editors

Suzuki Announces Support for Tyre Safety Month

Suzuki GB has become the first vehicle manufacturer to pledge support for the 2008 Tyre Safety Month campaign. As part of its commitment to the TyreSafe initiative, until the end of October Suzuki is offering free tyre safety checks at participating dealers in the automaker’s franchised network in the UK.

9th October 2008/by Tyrepress Editors

NTDA Awarded TyreSafe Awareness Prize

Tyresafe has given the National Tyre Distributors Association its tyre safety award for the NTDA’s contribution to raising public awareness of the importance of tyre safety. The NTDA was recognised for its contribution British Tyre Manufacturer’s Association (BTMA) Tyre Industry Dinner in Solihull on 26th September 2008. Rob Beddis, chairman of TyreSafe, presented the TyreSafe award to NTDA chairman Peter Gaster. The NTDA says that the award is a tribute to the association’s hard work and commitment to keeping Britain’s motorists safe on the roads.

“The NTDA has made a significant contribution to raising awareness of the importance of tyre safety and are worthy recipients of the TyreSafe award,” said Beddis. “NTDA members have given their full support to Tyre Safety Month, and have also been rigorous in running their own tyre safety campaigns, notably the recent tyre ageing campaign held in conjunction with the RAC Foundation, which reached out to motorists via TV, radio and press to raise awareness of the dangers of driving on over-aged tyres.”

8th October 2008/by Tyrepress Editors

Protyre Supporting Tyre Safety Month With Free Tyre Inspections

As recent statistics released by TyreSafe testify, many motorists are ignoring their own safety and that of other road users by not checking the condition of the tyres on their vehicle. To help reverse this dangerous situation, in support of Tyre Safety Month all 31 Protyre outlets in the UK will be offering motorists a free five-point tyre safety check. This free offer can be taken advantage of during the entire campaign, which runs until October 31.

1st October 2008/by Tyrepress Editors

Tyre Inflation Message Still Ignored, Says TyreSafe

The message is still not getting through, says TyreSafe. Motorists are continuing to place their own lives, as well as those of passengers and other road users at risk by ignoring the dangers of incorrect tyre inflation. As Tyre Safety Month gets underway, the safety organisation has reported on Department for Transport statistics showing that illegal, defective or under-inflated tyres were a contributory factor in the death of 43 motorists in 2007, and played a part in a further 984 accidents.

30th September 2008/by Tyrepress Editors

Tyre Safety Month Gets Underway

It might not be October just yet, but Tyre Safety Month began in earnest yesterday when TyreSafe demonstrated the effects of driving with under-inflated tyres at the Millbrook test centre in Bedfordshire. This year’s awareness raising campaign puts simple tyre pressure maintenance well and truly at the centre of the safety agenda. When October’s Tyre Safety Month begins, TyreSafe will use publicity in the print, online and broadcast media to advise motorists to check their tyre pressures and stay safe on the roads. TyreSafe’s demonstrations clearly showed the market negative effects of driving with underinflated tyres particularly with regard to: cornering, handling, fuel economy and temperature.

According to TyreSafe, the latest statistics released by the Department for Transport show that illegal, defective or under-inflated tyres were a contributory factor in the deaths of 43 motorists in 2007, and played a part in a further 984 accidents. New research conducted by TyreSafe has highlighted the scale of the problem, with more than half of motorists surveyed admitting that they had not checked their tyre pressure in the last month, the maximum period recommended by TyreSafe between pressure checks.

24th September 2008/by Tyrepress Editors

October is Tyre Safety Month

This year’s Tyre Safety Month will take place in October. This year’s focus will be on the importance of tyre pressure in vehicle safety. TyreSafe – the new name for the Tyre Industry Council – states on its website that it “welcomes garages, tyre fitters and tyre dealers to play their part in helping motorists to understand the dangers of under and over-inflated tyres, as well as raising awareness of how, where and when to check tyre pressure.”

TyreSafe has published a range of downloadable content on its website www.tyresafe.org. In addition, the organisation says that “a limited amount of printed material is also available by calling 0207 457 5040 (8.30am-5pm Monday to Friday).”

19th September 2008/by Tyrepress Editors

Viking International Promotes Tyre Safety Month

Viking International has confirmed its support of the annual Tyre Safety Campaign. Launched by TyreSafe last October, the month long consumer campaign will highlight the benefits of correctly inflated tyres to motorists and also raise awareness on how and when to check tyre pressure.

To support the campaign, Viking International is urging its customers involved in tyre services to offer consumers free tyre pressure checks throughout the month of October. Customers who would like to get involved can access a number of promotional materials available to download from the TyreSafe website, including free posters, leaflets and a press advert template to help support the campaign.

17th September 2008/by Tyrepress Editors

Tyre Safety Month is on its Way

This year’s Tyre Safety Month (October 2008) will focus on the importance of tyre pressure in vehicle safety, with the campaign being designed to help motorists understand the dangers of under and over-inflated tyres, as well as raising awareness of how, where and when to check tyre pressure. And according to the organisers, there are plenty of opportunities for the trade to get involved:

Promotional materials

TyreSafe has developed a number of promotional support materials, available for free from its website. Posters advertising free tyre checks can be downloaded, along with leaflets for consumers explaining the importance of tyre pressure and tread in vehicle safety, and press release templates that you can use to send your local press. All you have to do is fill in your company’s details and send the article to your paper. A limited amount of printed material is also available by calling 020 7457 5040.

4th September 2008/by Tyrepress Editors