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SEAT On Board For Tyre Safety Month

SEAT is backing October's National Tyre Safety Month with free tyre safety checks at participating dealers nationwide. The Spanish brand is backing the month-long push to improve road safety being run by TyreSafe, which is highlighting the risks posed by driving on tyres which have insufficient tread depth, making them both illegal and dangerous. SEAT is supporting the safety campaign by offering free tyre tread depth and pressure checks on all makes and models. SEAT's vehicle technicians will also offer free 32-point full vehicle health checks for those drivers who want to ensure their car is fit for the potentially gruelling winter ahead.

1st October 2009/by Tyrepress Editors

Tyre Safety Month Gets Underway

TyreSafe hopes lives will be saved and avoided in as it launches October's Tyre Safety Month. Throughout the month hundreds of garages across the country will be encouraging motorists to check the depth of their tyre tread by using a 20p coin, to ensure they stay safe and legal. "As we move into the wettest months of the year, adequate tyre tread depth is a critical element of road safety," explains Stuart Jackson, chairman, TyreSafe. "There are still far too many accidents and fatalities occurring every day which could have been avoided if the driver had paid more attention to the condition of their tyres. The 'lifesaver in your pocket' campaign gives drivers an incredibly easy and simple way to check their tread depth which will help them stay safe and on the right side of the law."

During 2008, 34 motorists died on the UK's roads where an illegal, defective or under-inflated tyre was a contributory factor in the accident. At least 900 other motorists were also injured in accidents where tyre neglect played a part. Independent research commissioned by TyreSafe found that more than half of all drivers could not correctly identify the legal tread depth and a startling one in five drivers had never checked their tread depth. The AA reported that in 2008 nearly one in ten of every breakdown it attends, is for a tyre related call out.

30th September 2009/by Tyrepress Editors

National Offer Free Checks to Support Tyre Safety Month

National Tyres and Autocare have announced plans to support this year’s Tyre Safety Month by offering customers free tread, pressure and general condition checks for their tyres. According to the company, National are supporting this year’s TyreSafe-initiated campaign to highlight the importance of well maintained tyres, particularly, tyre tread, with customer leaflets and posters in branch. National are also using direct communications with customers including emailers and vouchers urging them to check their tread and if in doubt to drop into branches for a free check.

Tony Neill, Chief Executive Officer, commented: “As a founding member of TyreSafe, National is highly committed to tyre safety and by offering these free checks, our customers can be confident that their tyres are performing correctly, especially during the autumn and winter months ahead.”

11th September 2009/by Tyrepress Editors

"Check Your Tyres, Save [Fuel] Money" – TyreSafe

Hauliers, fleet operators and private motorists are being reminded that not only can they stay safe on the road but they can also reduce the impact of the recent fuel duty rise by keeping their tyres correctly inflated. According to research carried out by a major tyre manufacturer and member of TyreSafe, driving on tyres which are just ten psi under the vehicle manufacturer's recommended pressure can increase fuel consumption by 2.5 per cent. By keeping tyres at their correct pressures, motorists can travel further on each tank of fuel, reduce their CO2 emissions and stay safer.

10th September 2009/by Tyrepress Editors

20p Coin a ‘Life Saver in Your Pocket’: TyreSafe

The latest TyreSafe campaign materials are soon to be released on the not-for-profit organisation’s website in time for October’s Tyre Safety Month. Focusing on tread depth, the new resources will encourage drivers to check and replace any illegal tyres on their vehicle by introducing the theme of a ‘life saver in your pocket', which suggests that motorists can check the safety and legality of their tyres using the edge of a 20 pence coin. Materials are provided free of charge to the trade and include a reception poster, a point of sale leaflet, a website banner and a safety advice movie.

1st September 2009/by Tyrepress Editors

TyreSafe’s Tips for Avoiding Bank Holiday Blowouts

In advance of the August Bank Holiday, TyreSafe is urging drivers to take a few minutes to check that tyres are inflated to the correct pressure to reduce the likelihood of suffering a blowout. Here are the association’s eight top tips for checking tyre pressures correctly:

26th August 2009/by Tyrepress Editors

The Sun Lauds Minogue for Tyre Inflation Capabilities

British tabloid, The Sun was singing the praises of Dannii Minogue today, alongside pictures of the karaoke judge checking the pressure of her tyres while on vacation in France.

14th August 2009/by Tyrepress Editors

TyreSafe and RoadSafe Partner

TyreSafe and RoadSafe have formalised a reciprocal agreement. The collaboration will see the organisations working more closely together, taking an active part in each other’s development and initiatives to reduce the number of casualties and accidents on the UK’s roads. TyreSafe has become a full member of RoadSafe meaning it will take a seat on its advisory panel, while RoadSafe has joined TyreSafe as an associate member.

10th August 2009/by Tyrepress Editors

TyreSafe Reminds Caravanners to Carry Out Tyre Checks

With more than 2 million extra caravan holidays predicted in the UK this year, TyreSafe is reminding caravanners to make sure all of their tyres are safe for travel before taking to the road. Caravans left standing throughout the year can develop flatspots or suffer from exposure to UV rays which may lead to handling issues or premature failure. Additionally, tyre pressures should be checked not only on the caravan, but also on the towing vehicle and adjusted accordingly to take account of the extra load.

VisitBritain is predicting a 20 per cent rise in British holidays this summer. Earlier this year The Caravan Club reported advance bookings up by 40 per cent on 2008, and the National Caravan Council predicts that nearly 14 million holidays will be taken in 2009 in touring caravans, motor caravans and caravan holiday homes.

13th July 2009/by Tyrepress Editors

TyreSafe Appoints Red Marlin Communications

TyreSafe has appointed Red Marlin Communications to handle its national PR. The appointment takes effect immediately and will see the company “working to raise awareness of tyre-related safety issues across a wide range of consumer, trade and business audiences.” As well as developing a stream of regular news and educational stories, the agency is aiming to help TyreSafe engage with relevant stakeholder groups to widen the distribution of its tyre safety messages.

10th July 2009/by Tyrepress Editors

TyreSafe Launches Truck Tyre Safety Web Pages

TyreSafe has added truck tyre safety information to its website and is promoting a truck tyre safety handout through its online presence. Defective tyres represent a growing number of MoT failures in the HGV sector, with statistics recorded by VOSA showing that an MoT failure rate of 36.5 percent was recorded in 2007/8, with ‘condition of tyres’ ranking as the second most common failure defect.

25th June 2009/by Tyrepress Editors

Peter Taylor Receives OBE in Queen’s Birthday Honours List

Peter Taylor the Tyre Recycling Association’s secretary general and long time director of the Imported Tyre Manufacturers Association (ITMA) has been awarded an OBE (Officer of the Order of the British Empire) in a move which is seen as honouring the UK tyre industry’s pioneering work in developing a ground breaking tyre recovery and recycling programme.

“I am absolutely delighted to receive this important honour,” said Peter Taylor: “However without the help and support of other members of the tyre industry and its various trade associations we would not have been able to establish the Responsible Recycler Scheme and make it work as effectively as it does. I am happy to accept this honour on behalf of the UK tyre industry.”

15th June 2009/by Tyrepress Editors

TyreSafe Warns Against Consumers’ e-Commerce Errors

The rise in online tyre shopping seems set to remain ongoing, but will this trend prompt another more worrying development in terms of consumers fitting appropriate tyres to their equipment? Tyresafe believes that as e-Commerce continues to boom motorists looking to online retailers for their next pair of tyres are putting their safety at risk by selecting tyres with a lower speed symbol than recommended for their car. This error is not always made unintentionally, says the campaign; in fact, there is a danger that some customers are deliberately choosing lower speed rated tyres due to the lower prices yielded in online comparisons. With safe vehicle handling largely dependent on using the right type of tyres for the car, TyreSafe is urging motorists to consider that selecting tyres of the recommended size, load index and speed symbol is essential to safe driving.

Stuart Jackson, chairman of TyreSafe comments that, “When shopping for tyres, many motorists hold the misconception that their choice of speed symbol should be determined by how fast they drive. The reality is that a tyre’s speed symbol is not just a measure of the tyre’s maximum speed capability; it also provides an indication of overall performance, even at lower speeds. While many motorists may be feeling the pinch in the current economic climate, we would encourage them not to compromise on road safety. Driving on tyres with a lower speed symbol than recommended may seriously compromise vehicle handling, putting the driver and other road users at risk. It could also cause irreversible damage through exaggerated wear or sidewall cracking.”

28th May 2009/by Tyrepress Editors

TyreSafe Reporting Record Interest in Bike Tyre Safety Month

April’s Bike Tyre Safety Month saw the TyreSafe website receive the highest number of visits to its website to date, the safety organisation has reported. According to a statement, the tyre safety campaign saw tyresafe.org receive 26,700 visits during the month-long campaign, a 185 per cent increase from April 2008.

TyreSafe’s Bike Tyre Safety Month aimed to raise awareness of the importance of tyres in road safety. Top tips for bike tyre safety maintenance together with key tyre safety advice were shared with bikers via a dedicated page on the TyreSafe website, where visitors were also offered the opportunity to register for the organisation’s newsletter and receive a free tyre valve extension. The campaign received support from a wide range of organisations, such as the Motorcycle Industry Association, the Institute of Advanced Motorists and the British Motorcyclists Federation.

19th May 2009/by Tyrepress Editors

TyreSafe Calls on Experienced Motorcyclists to Promote Tyre Safety

TyreSafe and the Institute of Advanced Motorists (IAM) are calling on experienced bikers to help promote tyre safety among motorcyclists. With increasing numbers of motorcyclists taking to the road this spring, TyreSafe and the IAM are advising experienced bikers and biking enthusiasts to help raise awareness of the importance of riding on safe tyres. During April’s Bike Tyre Safety Month, TyreSafe is reaching out to motorcyclists of all levels, including enthusiasts, with a reminder that correct tyre maintenance helps keep bikers safe on the road, and may ultimately save their life. As the improved weather conditions attract thousands of bikers to rallies and race meetings around the country, TyreSafe advises checking the pressure, tread depth and condition of tyres before setting off on long journeys.

24th April 2009/by Tyrepress Editors