Giti Tire has been recognised for its contribution to this October’s Tyre Safety Month, having been presented with the TyreSafe Manufacturer Award. The manufacturer undertook several initiatives through its network of 220 GT Radial Performance Centres (GTPCs) during 2013, culminating in October’s Tyre Safety Month. Each GTPC received joint-branded customer information packs with posters, leaflets and Mr McIntyre animations.
Ibstock’s Jeff Fowkes Wheels has been rewarded for “an amazing level of effort to raise awareness about tyre safety issues” with the inaugural TyreSafe Independent Garage Award. TyreSafe chairman Stuart Jackson presented Grace Fowkes from the family run Leicestershire business with the award at a prestigious luncheon.
Micheldever Tyre Services, along with its retail operation Protyre, has won the inaugural TyreSafe Tyre Retailer Award award for its “consistent, innovative and dedicated work in raising the awareness of the importance of tyre safety”.
TyreSafe is the UK’s leading tyre safety organisation and its newly introduced awards scheme was instigated to recognise and reward achievements and excellence within the tyre industry.
The results of a survey commissioned by TyreSafe and telematics-linked insurer ingenie highlights the risk younger drivers place themselves at by neglecting regular tyre maintenance. Over a third of the 1,000 respondents, all aged between 18 and 25 years old, said they’d never checked their tyres’ tread depth, while two out of three hadn’t checked their tread within the last month, the maximum recommended period between checks.
Pirelli has held a number of tyre safety classes at the local Burton and South Derbyshire College. The initiative ran as part of the manufacturer’s support of TyreSafe’s Tyre Safety Month this October, and aimed to educate students on the importance of tyre safety and checking tyre pressures.
Compared with the material Facebook considers fit for viewing it is pretty tame stuff, but a video published by TyreSafe and the Highways Agency on the latter’s YouTube channel illustrates very graphically what can happen when tyre maintenance is neglected. The clip is one of a series uploaded in conjunction with October’s Tyre Safety Month and gives a motorway camera view of the moment a tyre fails on the front of an HGV, sending it into the central reservation at speed.
Marking the halfway point of its 2013 Tyre Safety Month campaign, TyreSafe has launched the latest in its series of animated videos. Featuring the crash test dummy family of road safety ambassadors, the McIntyres, the latest episode contrasts the family with their less well-informed neighbours, the Hazards, making their acting debut. The animation, one of the highlights of the campaign, is available to watch below, or at www.tyresafe.org.
Bridgestone has stated its support for TyreSafe’s Tyre Safety Month campaign by urging drivers to use the clocks going back as a prompt to check their tyres. Bridgestone is calling on motorists to spend five minutes checking their tyres to combat the rising threat of accidents and breakdowns as roads become slippier and conditions more inclement.
It gets underway tomorrow, and UK motorists will be put under pressure to ensure their tyres are properly inflated. The Tyre Safety Month campaign, organised by no-profit road safety group TyreSafe and supported by thousands of garages and other organisations across the UK, will be encouraging drivers to make monthly checks on their tyre pressures to ensure they remain safe on the road.
Giti Tire has given its full support to TyreSafe’s Tyre Safety Month, with all 220 GT Radial Performance Centres (GTPCs) throughout the UK receiving joint-branded customer information packs. Throughout October, TyreSafe is running a ‘check your pressures’ campaign, and GTPCs have been issued with posters, leaflets, a Mr. McIntyre animation and a film to raise awareness of the importance of regular tyre maintenance. A dedicated infographic with tyre safety information for consumers has also been added to the GT Radial web site at www.gtradial.co.uk, where drivers can also search for their closest GTPC.
The 2012 annual report on road casualties in Great Britain was released by the Department for Transport this morning, and these show that the number of drivers killed or seriously injured on the UK's roads as a result of a dangerous, illegal or underinflated tyres, fell by five per cent to 194 casualties.
TyreSafe has launched an online dealer locator for motorists to use during October’s Tyre Safety Month to help them find retailers and dealers offering free tyre health checks throughout the month. The brand new resource – which can be found at www.tyresafe.org – is a key part of this year’s campaign. Visitors simply need to enter their postcode to find their nearest tyre retailer offering a free tyre safety check.
ATS Euromaster is calling on all drivers to observe October's Tyre Safety Month. To promote the importance of keeping tyres in top condition, the nationwide tyre retailer is supporting TyreSafe's efforts and hopes other retailers will gather their free campaign materials. ATS Euromaster hopes the initiative will encourage drivers to get into the habit of checking tyre pressure once a month.
Arnold Clark – Europe's largest independently-owned, family run car company – has become the first car dealer group to join TyreSafe. The organisation’s tyre safety message, including October’s Tyre Safety Month, will be spread through Arnold Clark’s 109 dealerships spread across Scotland and 36 branches in England.
TyreSafe is calling for automotive and road safety professionals (including tyre manufacturers, retailers, emergency services, councils and others) to submit nominations for the inaugural TyreSafe Awards.
The awards, which will be presented at a lunch on Wednesday 20 November at St Johns hotel in Solihull, will recognise the best contributions from a range of organisations around the UK in helping raise awareness about tyre safety issues during 2012 and 2013.
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