TyreSafe, the UK’s leading tyre safety charity, has extended its reach in the independent consumer tyre advice space by partnering with Tyre Reviews. TyreSafe says the collaboration seeks to further its mission of increasing tyre safety awareness and education among road users, providing them with critical, unbiased insights on tyre safety, performance, and purchasing decisions.
TyreSafe has relaunched its ‘Keep Your Tyres in Good ‘Elf’ campaign for a second successive year. In addition to appearing on bus backs and websites, the initiative had a strong social media reaction in 2023, as the sight of Santa’s elves performing a range of tyre checks provided fun and engaging reminders about the importance of road safety during the festive period. The campaign was also backed strongly by TyreSafe supporters.
On the morning of 4 December 2024, TyreSafe chair Stuart Lovatt attended the National Motorcycle Council (NMC) and National Motorcycle Dealers Association (NMDA) parliamentary breakfast at the House of Commons. The event is sponsored and hosted by Fabian Hamilton MP and to discuss “Motorcycling and the Future of Transport”.
Tyrepress sister website WhatTyre became a partner of TyreSafe this year, following up many years of covering the organisation’s important road safety activities and stakeholder partnerships in Tyre Industry Publications’ business website and magazine Tyres & Accessories. The company’s independent consumer tyre advice website is dedicated to helping drivers make informed decisions about tyre replacement and maintenance. Therefore partnering with the leading UK tyre safety organisation to extend its messages is a natural fit. As a result of its business-to-business and consumer titles, Tyre Industry Publications is uniquely positioned to reach a broad coalition of road users and the tyre suppliers and fitters that make the tyres that keep them safe. The reciprocal partnership will help ensure that crucial tyre safety information is disseminated effectively across the UK.
TyreSafe has appointed Lancashire County Council road safety manager Tony Crook as its newest Trustee following his election at the Annual General Meeting on 12 November 2024. The organisation described Crook as “a seasoned road safety expert” with “decades of experience and a deep commitment to improving road safety across the UK.” He has been a member of TyreSafe’s steering committee since April, as well as heading teams dedicated to education, engagement, and speed assessment on Lancashire County Council.
TyreSafe has helped bring formal recognition to tyre safety within the Royal Society for the Prevention of Accidents’ (PoSPA) national report for the first time in its century-long history. The tyre safety organisation hailed the inclusion as a “pivotal shift in road safety policy.” While tyres are already subject to legal requirements, public awareness remains limited. The Strategy’s recommendations to strengthen enforcement and educate road users on the dangers of illegal and poorly maintained tyres are essential to making UK roads safer.
A shocking new study suggests that a significant number of motorists are putting lives at risk due to an alarming lack of tyre safety knowledge. Fewer than a fifth (19 per cent) of those surveyed check their tyre tread depth every month, the recommended frequency. More than a third of drivers rely on a simple and subjective visual inspection of their tyres, rather than using a proper gauge, which only 29 per cent of drivers said they did. The findings of the survey of 2,000 UK drivers were released as part of Tyre Safety Month. The research was commissioned by Anyline, a global leader in AI-powered mobile data capture and insights, and UK road safety organisation TyreSafe. It was conducted by Opinium on 6-10 September 2024 weighted to Office of National Statistics (ONS) criteria.
TyreSafe has partnered with The Automobile Association (AA) as official supporters. According to the association, the move “marks a significant step in advancing road safety, particularly in addressing the impact of poorly maintained or illegal tyres”, which “continue to be a major cause of breakdowns on UK roads, but more importantly, pose a significant risk to road users as a causational factor in fatal or serious road traffic incidents”. The latest statistics from the DfT show that 190 people were killed or seriously injured in incidents related to defective tyres in 2023, which was an increase of 29 per cent on 2022 and the highest number of causalities since 2018.
TyreSafe, the UK’s leading tyre safety charity, has announced a new partnership with Liverpool City Council to promote tyre safety awareness across the region. This collaboration marks a significant step forward in engaging local authorities to embed tyre safety within their road safety campaigns and education initiatives.
Kumho Tyre UK has voiced its support for the TyreSafe Tyre Safety Month 2024 campaign. The road safety charity’s efforts to promote awareness amongst motorists of the importance of tyre safety through this year’s ‘Caught in the ACT’ campaign are aligned with those of Kumho.
TyreSafe has once again gained the Prince Michael International Road Safety Award, an accolade that highlights the UK tyre safety charity’s vision of reducing to zero the harm that poorly maintained or illegal tyres cause road users. The award comes at a significant time in TyreSafe’s two decades of campaigning, as the organisation claims to be “undergoing its most progressive strategic shift and growth period.”
Automotive accessory specialist, Ring, is again supporting TyreSafe, the UK’s leading authority on tyre safety, with its campaign for Tyre Safety Month in October. Ring has been a long-standing supporter of TyreSafe, the UK’s leading authority on tyre safety, and has previously assisted at its events across the UK alongside the West Yorkshire Fire and Rescue service, to conduct tyre pressure and tyre tread depth checks with its specialist equipment.
Continental Tyres’ training school, the ContiAcademy, recently ran a workshop on tyre safety and performance for officers from West Mercia Police. 13 delegates from the force completed a mix of theory-based and practical training at the Lutterworth facility, aiming to understand the safety-critical role tyres play in vehicles. Modules looked in depth at the fundamentals of tyre design, engineering and physics. Steve Howat, technical services general manager at Continental Tyres, called the force’s decision to work with the company to deliver this vital training as “an endorsement of our commitment and capabilities at the ContiAcademy.” The training comes ahead of October’s Tyre Safety Month, with both Conti and the force registered supporters of road safety organisation TyreSafe.
TyreSafe has launched its flagship campaign for October’s Tyre Safety Month. Focusing on raising awareness of the role of tyres in ensuring road safety, Tyre Safety Month is a fixture of the road safety calendar, and an opportunity to stress the importance of regular tyre maintenance. This year’s campaign, announced at the TyreSafe Media Briefing earlier this year, TyreSafe is challenging drivers and riders to get ‘Caught in the ACT’, adopting a superhero theme with comic strip inspired visuals to make tyre safety more engaging, helping motorists to see themselves as tyre safety heroes.
TyreSafe is calling for “immediate and comprehensive measures” to combat the escalating problem of killed or seriously injured (KSI) casualties linked to tyre-related incidents on British roads. The latest Department for Transport “Reported Road Casualties Great Britain” annual report for 2023 shows a year-on-year increase of 29 per cent, from 147 in 2022 to 190 in 2023. This is the highest number of casualties due to tyre defects since 2018 and puts tyre-related casualties at a similar level to those related to mobile phones. TyreSafe’s latest Case for Action emphasises the urgent need for stronger action to address tyre safety. The safety organisation wants to increase awareness, seeks stricter enforcement of existing regulations, and the adoption of new safety standards.
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