You are here: / TyreSafe

Posts

‘Pivotal shift’ in road safety policy sees tyres recognised in RoSPA prevention strategy report

TyreSafe

TyreSafe has helped bring formal recognition to tyre safety within the Royal Society for the Prevention of Accidents’ (PoSPA) national report for the first time in its century-long history. The tyre safety organisation hailed the inclusion as a “pivotal shift in road safety policy.” While tyres are already subject to legal requirements, public awareness remains limited. The Strategy’s recommendations to strengthen enforcement and educate road users on the dangers of illegal and poorly maintained tyres are essential to making UK roads safer.

Membership Required

If you are not yet a Tyrepress or Tyres & Accessories subscriber, you can change that here.

Subscribe now

Becoming a member has benefits such as:

  • Read our sector-leading articles in full
  • Full analysis of tyre business segments
  • Read Tyres & Accessories magazine online/in print

Already a member? Log in here

Related news:

  1. Government, tyre industry unite to reduce tyre-related casualties
  2. TyreSafe presents new partnerships, launches Tyre Safety Month campaign materials
  3. More than half of UK tyres are illegal or borderline at point of replacement – TyreSafe study
  4. TyreSafe names 2024 award winners at annual briefing
/0 Comments/by

Anyline, TyreSafe study reveals alarming lack of tyre safety knowledge among UK drivers

A shocking new study suggests that a significant number of motorists are putting lives at risk due to an alarming lack of tyre safety knowledge. Fewer than a fifth (19 per cent) of those surveyed check their tyre tread depth every month, the recommended frequency. More than a third of drivers rely on a simple and subjective visual inspection of their tyres, rather than using a proper gauge, which only 29 per cent of drivers said they did. The findings of the survey of 2,000 UK drivers were released as part of Tyre Safety Month. The research was commissioned by Anyline, a global leader in AI-powered mobile data capture and insights, and UK road safety organisation TyreSafe. It was conducted by Opinium on 6-10 September 2024 weighted to Office of National Statistics (ONS) criteria.

Membership Required

If you are not yet a Tyrepress or Tyres & Accessories subscriber, you can change that here.

Subscribe now

Becoming a member has benefits such as:

  • Read our sector-leading articles in full
  • Full analysis of tyre business segments
  • Read Tyres & Accessories magazine online/in print

Already a member? Log in here

Related news:

  1. Pinpoint free tyre checks with TyreSafe dealer locater
  2. New TyreSafe animation released
  3. Check your tyres before the rain says AA
  4. 1 in 3 parents ‘putting kids at risk on dangerous tyres’ – Protyre survey
/0 Comments/by

AA becomes TyreSafe official supporter

TyreSafe has partnered with The Automobile Association (AA) as official supporters. According to the association, the move “marks a significant step in advancing road safety, particularly in addressing the impact of poorly maintained or illegal tyres”, which “continue to be a major cause of breakdowns on UK roads, but more importantly, pose a significant risk to road users as a causational factor in fatal or serious road traffic incidents”. The latest statistics from the DfT show that 190 people were killed or seriously injured in incidents related to defective tyres in 2023, which was an increase of 29 per cent on 2022 and the highest number of causalities since 2018.

Membership Required

If you are not yet a Tyrepress or Tyres & Accessories subscriber, you can change that here.

Subscribe now

Becoming a member has benefits such as:

  • Read our sector-leading articles in full
  • Full analysis of tyre business segments
  • Read Tyres & Accessories magazine online/in print

Already a member? Log in here

Related news:

  1. 37% AA callouts are to ‘illegal or dangerous tyres’
  2. Sigmavision joins TyreSafe
  3. TyreSafe, Yokohama and Chelsea continue to part with tyre safety messages
  4. TyreSafe reinforces message at Tyre Safety Month conclusion
/by

Liverpool City Council partners TyreSafe

TyreSafe, the UK’s leading tyre safety charity, has announced a new partnership with Liverpool City Council to promote tyre safety awareness across the region. This collaboration marks a significant step forward in engaging local authorities to embed tyre safety within their road safety campaigns and education initiatives. 

Membership Required

If you are not yet a Tyrepress or Tyres & Accessories subscriber, you can change that here.

Subscribe now

Becoming a member has benefits such as:

  • Read our sector-leading articles in full
  • Full analysis of tyre business segments
  • Read Tyres & Accessories magazine online/in print

Already a member? Log in here

Related news:

  1. Bridgestone reiterates TyreSafe message
  2. Tyre Safety Companion an Auto Express top motoring app
  3. In-person TyreSafe Briefing scheduled for 7 July at National Football Centre
  4. More than half of UK tyres are illegal or borderline at point of replacement – TyreSafe study
/by

Kumho Tyre UK supporting Tyre Safety Month

,

Kumho Tyre UK has voiced its support for the TyreSafe Tyre Safety Month 2024 campaign. The road safety charity’s efforts to promote awareness amongst motorists of the importance of tyre safety through this year’s ‘Caught in the ACT’ campaign are aligned with those of Kumho.

Membership Required

If you are not yet a Tyrepress or Tyres & Accessories subscriber, you can change that here.

Subscribe now

Becoming a member has benefits such as:

  • Read our sector-leading articles in full
  • Full analysis of tyre business segments
  • Read Tyres & Accessories magazine online/in print

Already a member? Log in here

Related news:

  1. Toyo joins TyreSafe
  2. Building the road safety coalition – TyreSafe Annual Briefing 2024
  3. Kumho Tyre UK heads to Spurs’ stadium for five-a-side tournament
  4. Get behind Tyre Safety Month, says ATS Euromaster
/by

Second Prince Michael award for TyreSafe

TyreSafe has once again gained the Prince Michael International Road Safety Award, an accolade that highlights the UK tyre safety charity’s vision of reducing to zero the harm that poorly maintained or illegal tyres cause road users. The award comes at a significant time in TyreSafe’s two decades of campaigning, as the organisation claims to be “undergoing its most progressive strategic shift and growth period.”

Membership Required

If you are not yet a Tyrepress or Tyres & Accessories subscriber, you can change that here.

Subscribe now

Becoming a member has benefits such as:

  • Read our sector-leading articles in full
  • Full analysis of tyre business segments
  • Read Tyres & Accessories magazine online/in print

Already a member? Log in here

Related news:

  1. Bridgestone promoting Tyre Safety month message in new portal
  2. Bridgestone tyre safety survey: 81% of drivers never check their tyres
  3. TyreSafe partners with National Motorcyclists Council to promote safe, sustainable biking
  4. Institute of Master Tutors becomes TyreSafe partner
/by

Ring partners with TyreSafe for Tyre Safety Month

Ring

Automotive accessory specialist, Ring, is again supporting TyreSafe, the UK’s leading authority on tyre safety, with its campaign for Tyre Safety Month in October. Ring has been a long-standing supporter of TyreSafe, the UK’s leading authority on tyre safety, and has previously assisted at its events across the UK alongside the West Yorkshire Fire and Rescue service, to conduct tyre pressure and tyre tread depth checks with its specialist equipment.

Membership Required

If you are not yet a Tyrepress or Tyres & Accessories subscriber, you can change that here.

Subscribe now

Becoming a member has benefits such as:

  • Read our sector-leading articles in full
  • Full analysis of tyre business segments
  • Read Tyres & Accessories magazine online/in print

Already a member? Log in here

Related news:

  1. TyreSafe calls for nominations for inaugural awards
  2. TyreSafe award winner makes tyre safety message its New Year’s resolution
  3. Tyre Safety Month registration underway
  4. Road casualty reduction heralds start of Tyre Safety Month
/by

West Mercia Police completes tyre training at ContiAcademy

Continental Tyres

Continental Tyres’ training school, the ContiAcademy, recently ran a workshop on tyre safety and performance for officers from West Mercia Police. 13 delegates from the force completed a mix of theory-based and practical training at the Lutterworth facility, aiming to understand the safety-critical role tyres play in vehicles. Modules looked in depth at the fundamentals of tyre design, engineering and physics. Steve Howat, technical services general manager at Continental Tyres, called the force’s decision to work with the company to deliver this vital training as “an endorsement of our commitment and capabilities at the ContiAcademy.” The training comes ahead of October’s Tyre Safety Month, with both Conti and the force registered supporters of road safety organisation TyreSafe.

Membership Required

If you are not yet a Tyrepress or Tyres & Accessories subscriber, you can change that here.

Subscribe now

Becoming a member has benefits such as:

  • Read our sector-leading articles in full
  • Full analysis of tyre business segments
  • Read Tyres & Accessories magazine online/in print

Already a member? Log in here

Related news:

  1. Continental responds to TyreSafe survey van tyre findings with safety awareness tips
  2. Tyresafe’s growing membership and growing influence
  3. Tyre Safety Month registration underway
  4. TyreSafe Awards submission deadline extended
/by

TyreSafe launches ‘Caught in the ACT’ Tyre Safety Month campaign

TyreSafe has launched its flagship campaign for October’s Tyre Safety Month. Focusing on raising awareness of the role of tyres in ensuring road safety, Tyre Safety Month is a fixture of the road safety calendar, and an opportunity to stress the importance of regular tyre maintenance. This year’s campaign, announced at the TyreSafe Media Briefing earlier this year, TyreSafe is challenging drivers and riders to get ‘Caught in the ACT’, adopting a superhero theme with comic strip inspired visuals to make tyre safety more engaging, helping motorists to see themselves as tyre safety heroes.

Membership Required

If you are not yet a Tyrepress or Tyres & Accessories subscriber, you can change that here.

Subscribe now

Becoming a member has benefits such as:

  • Read our sector-leading articles in full
  • Full analysis of tyre business segments
  • Read Tyres & Accessories magazine online/in print

Already a member? Log in here

Related news:

  1. Government, tyre industry unite to reduce tyre-related casualties
  2. Building the road safety coalition – TyreSafe Annual Briefing 2024
  3. TyreSafe reinforces message at Tyre Safety Month conclusion
  4. TyreSafe asks: Are you having a Good or Bad Air Day?
/by

29% increase in KSI casualties linked to tyre-related incidents ‘concerning’ – TyreSafe

TyreSafe is calling for “immediate and comprehensive measures” to combat the escalating problem of killed or seriously injured (KSI) casualties linked to tyre-related incidents on British roads. The latest Department for Transport “Reported Road Casualties Great Britain” annual report for 2023 shows a year-on-year increase of 29 per cent, from 147 in 2022 to 190 in 2023. This is the highest number of casualties due to tyre defects since 2018 and puts tyre-related casualties at a similar level to those related to mobile phones. TyreSafe’s latest Case for Action emphasises the urgent need for stronger action to address tyre safety. The safety organisation wants to increase awareness, seeks stricter enforcement of existing regulations, and the adoption of new safety standards.

Membership Required

If you are not yet a Tyrepress or Tyres & Accessories subscriber, you can change that here.

Subscribe now

Becoming a member has benefits such as:

  • Read our sector-leading articles in full
  • Full analysis of tyre business segments
  • Read Tyres & Accessories magazine online/in print

Already a member? Log in here

Related news:

  1. TyreSafe’s ‘Outstanding Contribution’ award goes to Highways Agency
  2. TyreSafe welcomes NFU Mutual as latest member
  3. John McGuinness supports TyreSafe message ahead of 2015 Isle of Man TT
  4. TyreSafe: 10 million illegal tyres on British roads
/by

TyreSafe: Students – check your tyres before heading to university

As universities across the UK prepare to welcome back students, TyreSafe is issuing a timely reminder for the estimated 316,850 UK 18-year-olds who have applied for higher education this year to prioritise vehicle safety before setting off on their journeys. Three- in- five young drivers admit they never check their tyres, a concerning statistic given that approximately 6 million tyres with illegal tread are currently on UK roads, according to TyreSafe’s 2023 Tread Depth Survey.

Membership Required

If you are not yet a Tyrepress or Tyres & Accessories subscriber, you can change that here.

Subscribe now

Becoming a member has benefits such as:

  • Read our sector-leading articles in full
  • Full analysis of tyre business segments
  • Read Tyres & Accessories magazine online/in print

Already a member? Log in here

Related news:

  1. TyreSafe calls for nominations for inaugural awards
  2. TyreSafe welcomes NFU Mutual as latest member
  3. A quarter of cars have a dangerously under-inflated tyre – WheelRight
  4. TyreSafe launches campaign to help teenagers get Home Safely on Safe Tyres
/by

Institute of Master Tutors becomes TyreSafe partner

UK tyre safety charity TyreSafe has commenced a new partnership with the Institute of Master Tutors of Driving (IMTD). TyreSafe views this collaboration as a further enhancement of its mission to raise awareness of tyre safety, amplifying its impact within the road safety community.

Membership Required

If you are not yet a Tyrepress or Tyres & Accessories subscriber, you can change that here.

Subscribe now

Becoming a member has benefits such as:

  • Read our sector-leading articles in full
  • Full analysis of tyre business segments
  • Read Tyres & Accessories magazine online/in print

Already a member? Log in here

Related news:

  1. Tyresafe’s growing membership and growing influence
  2. Bridgestone promoting Tyre Safety month message in new portal
  3. TyreSafe launches spring safety campaign – ‘Do you drive and hope?’
  4. TyreSafe presents new partnerships, launches Tyre Safety Month campaign materials
/by

TyreSafe launches ‘Have a Happy Harvest’ campaign for Farm Safety Week

As part of Farm Safety Week, an initiative organised by the Farm Safety Foundation (Yellow Wellies), TyreSafe has introduced a campaign to highlight the significance of thorough tyre maintenance for farmers. The UK tyre safety charity is running the ‘Have a Happy Harvest’ campaign to raise awareness about the importance of inspecting the condition of tyres on all farming vehicles, with the goal of ensuring a smooth and safe harvest season while promoting appropriate agricultural tyre maintenance year-round.

Membership Required

If you are not yet a Tyrepress or Tyres & Accessories subscriber, you can change that here.

Subscribe now

Becoming a member has benefits such as:

  • Read our sector-leading articles in full
  • Full analysis of tyre business segments
  • Read Tyres & Accessories magazine online/in print

Already a member? Log in here

Related news:

  1. Protyre becomes latest Goodyear agri range distributor
  2. TyreSafe names 2024 award winners at annual briefing
  3. Government, tyre industry unite to reduce tyre-related casualties
  4. Micheldever celebrates hat-trick of TyreSafe Awards
/by

Fresh Drivers UK joins TyreSafe – an ‘important new partnership’

TyreSafe

Fresh Drivers UK, an organisation dedicated to supporting new drivers with essential road safety tips and information, has joined TyreSafe’s growing network of committed partners. Founded by Sophie Lyden, manager of Morecambe independent retailer Westgate Tyres, Fresh Drivers UK “has quickly become a leading voice in promoting tyre safety and overall road safety for new drivers,” according to TyreSafe. It adds that the organisation “brings a fresh, approachable and relatable approach to driver education.”

Membership Required

If you are not yet a Tyrepress or Tyres & Accessories subscriber, you can change that here.

Subscribe now

Becoming a member has benefits such as:

  • Read our sector-leading articles in full
  • Full analysis of tyre business segments
  • Read Tyres & Accessories magazine online/in print

Already a member? Log in here

Related news:

  1. TyreSafe names 2024 award winners at annual briefing
  2. Regulation changes approach as TRA, tyre associations issue rallying cry
  3. Sigmavision’s 3D scanning TreadReader addresses tread depth safety implications
  4. Tyre survey presents ‘golden opportunity to inform future safety policy’ – TyreSafe
/by

Building the road safety coalition – TyreSafe Annual Briefing 2024

,
TyreSafe

TyreSafe named its 2024 award winners at its annual briefing on 13 June, highlighting its expanded road safety stakeholder connections. In its first in-person briefing since appointing Stuart Lovatt as chair, TyreSafe presented its updated plan to change UK attitudes towards tyre safety. The event detailed October’s Tyre Safety Month, featuring superhero-themed characters promoting the ACT (Air Pressure, Condition, Tread) checklist, and showcased a dynamic calendar aligning with partners such as the National Police Chiefs Council.

Membership Required

If you are not yet a Tyrepress or Tyres & Accessories subscriber, you can change that here.

Subscribe now

Becoming a member has benefits such as:

  • Read our sector-leading articles in full
  • Full analysis of tyre business segments
  • Read Tyres & Accessories magazine online/in print

Already a member? Log in here

Related news:

  1. TyreSafe presents new partnerships, launches Tyre Safety Month campaign materials
  2. Government, tyre industry unite to reduce tyre-related casualties
  3. TyreSafe asks: Are you having a Good or Bad Air Day?
  4. 1 in 3 parents ‘putting kids at risk on dangerous tyres’ – Protyre survey
/by

We see you are visiting us from China.

If you would like the latest news from the Chinese tyre industry in Chinese, visit our partner site TyrepressChina.com. Or click below to continue on Tyrepress.