Tyre Reviews conducts first long-term tyre test
TyreReviews.co.uk has built an influential position within the growing online tyre business sector over the last half-decade. The siteās core focus of user-generated tyre reviews gives visitors the opportunity to present feedback on their experiences with more than 2,500 products; this has resulted in what Tyre Reviews quantifies as ā3 billion milesā of motorist feedback. This mileage has helped it to reach around 2.8 million monthly page views (based on March 2016), and as a result the site now claims to influence, via online research, āmore than a sixthā of tyre sales in the UK every month. In 2016, the siteās owner, Jonathan Benson, began to publish video tyre reviews himself in addition to the site blog, the most recent of which could be a world first (see video below/on Tyrepress.com). Given the siteās claim to influence such a large proportion of UK tyre sales, Tyres & Accessories also asked Benson for his views on how tyre manufacturers and distributors can increase their own online engagement to capture more of this currently growing market.