Online retailer Tyremarket.com is seeking to establish a market leading position in India through its latest investment drive. With India already the world’s second-largest internet user, and online transactions expected to rise rapidly in the next few years, the company is pursuing a strategy to reach the top spot in what is one of the largest developing tyre markets too. Lead by former Siemens executive Sanjeev Agrawal, and with UK online tyre retailer Blackcircles.com founder Michael Welch OBE on board as strategic adviser and shareholder, Tyremarket.com states that it is “on track for market leading position in the $5 billion plus domestic replacement market.”