The Z tyre brand has held a co-ordinated countrywide launch in South Africa in association with Tyrecor, its distribution partner. Taking place in three different locations showcasing the country’s diversity to accommodate the maximum number of tyre dealers, the main event was held at the Emperor’s Palace in Johannesburg, hosted by Harjeev Kandhari, CEO of Tyrecor and Zenises, global distributor of the Z brand. The two supplementary official launch events were also hosted by Tyrecor at the Oyster Box in Durban and the Taj Hotel in Cape Town.