In light of the Covid-19 pandemic, Pirelli has launched a new package of virtual training initiatives for its dealers and their salesforce. From mid-March, tyre dealers and Pirelli employees have been able to take part in new online training sessions, adding to the existing technical e-learning programme from Tyrecampus and Pirelli’s own internal Commercial Academy. The goal is to construct a new way of working with customers, which will to some extent shape how the tyre market works in future.