Best Choice Introduces New “Mazzini” Own Brand
At this year’s CITExpo, Best Choice International Trade didn’t just present a large portion of its existing range – visitors were also shown a new brand. By the end of the year this new line-up, produced under the “Mazzini Tyres” name, should be available in 13 sizes between 15 and 18-inches. As export manager Stephen Wu explained, the Mazzini brand will be separately positioned in the market to the company’s existing “Sunew” own brand. “We wanted a new brand for new customers,” elucidated Wu, stressing that the necessity to supply various distribution channels with a variety of brands. In light of this the company is looking around the world, particularly in Western Europe, North America, Australia and Japan, for new distributors.