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Volkswagen and Which? Support Tyre Safety Month

As Tyre Safety Month kicks off this week Volkswagen and Which? magazine have shown their support for TyreSafe’s consumer awareness raising campaign. For its part Which? magazine is supporting tyre safety month by making their Best Buy Tyres Report available free to view for all visitors.

Volkswagen has become the first automaker in the UK to support Tyre Safety Month. As part of the initiative, which aims to highlight the road safety dangers of under-inflated tyres, motorists with vehicles of any marque are able to visit a participating Volkswagen dealer in the company’s 250-strong retail network, and receive a free tyre pressure and safety check and tyre safety leaflet during the four weeks of the campaign.

1st October 2007/by Tyrepress Editors

FPS Supports Tyre Safety Month

The national tyre safety month campaign being arranged by TyreSafe for October, has received support from the Forecourt Division of the Federation of Petroleum Suppliers, formerly GarageWatch. The organisation represents the independent forecourt sector with some 6,400 forecourts throughout the UK.

26th September 2007/by Tyrepress Editors

TyreSafe and Experian Offer Online Tyre Pressure Check

TyreSafe has teamed up with Experian, to provide a website that gives drivers the tyre pressures for their vehicle. Just logging on to www.tyresafe.org and entering a vehicle registration number results in the tyre pressures for both front and rear tyres being displayed. The free pressure check facility is being provided to motorists in the run up to, and including, tyre safety month which runs throughout the month of October. Drivers checking their tyre pressures on the TyreSafe website will also be entered into a free prize draw to win an Apple iPod Nano MP3 player worth £200.

21st September 2007/by Tyrepress Editors

National Supports Tyre Safety Month

National Tyres and Autocare has confirmed its support of Tyre Safety Month, planned for October this year. As part of the campaign, National has pledged to offer all customers a free tyre safety and pressure check on all tyres. Tony Neil, Managing Director for Retail commented: “We think the Tyre Safety Campaign is an excellent idea and we are proud to support it.”

“Tyres are one of the most important parts of a vehicle and often are neglected by motorists. By offering a free safety check, we hope to offer a little peace of mind to motorists and do our bit to increase tyre safety awareness.”

20th September 2007/by Tyrepress Editors

Franchised and Independent Garages to Participate in Tyre Safety Month

Franchised and independent workshops have been invited to participate in the national tyre safety month in October. The campaign is being coordinated by TyreSafe, the UK tyre safety organisation, to inform motorists about the importance of correct tyre pressures for safety, fuel consumption and CO2 emissions. According to TyreSafe, almost 25 per cent of cars and vans on the roads in the UK have at least one badly worn or illegal tyre and tyre safety checks are an excellent way for retailers to encourage motorists to visit their premises. Many dealers are set to take advantage of the promotional material, featuring Channel 5 Fifth Gear motoring programme presenter Vicki Butler-Henderson, including posters and leaflets now available to download from the TyreSafe website at www.tyresafe.org.

18th September 2007/by Tyrepress Editors

Kwik-Fit Launches New-Look Website and Text Services

Kwik-Fit, Britain’s number one fleet and retail fast-fit specialist, has launched new-look fleet and retail websites and a locate-a-centre text service. Kwik-fit.com details the independent fast-fit chain’s service and gives comprehensive information on tyre safety and reducing your transport carbon footprint through the company’s ‘Go Green’ initiative.

The site also provides an online MoT and service booking facility so drivers can take advantage of the two of the most recent additions to Kwik-Fit’s plethora of services. In fact, Kwik Fit is now the country’s largest chain of car servicing specialists and Vehicle and Operator Services Agency-approved MoT testing centres.

Additionally a ‘Tyre Search’ facility on both the company’s fleet and retail sites enables fleet operators and drivers to book an appointment at their local Kwik Fit centre or with Kwik Fit Mobile to fit tyres on their car or van.

13th September 2007/by Tyrepress Editors

NTDA Supports Tyre Safety Month

NTDA chairman Peter Gaster has called on members to support the TyreSafe tyre safety month. According to an article on the association’s website Gaster said: “This initiative is a fantastic opportunity for all retailers to promote the tyre safety message and encourage motorists into their depots for free tyre checks. NTDA is right behind this exciting initiative and we hope that all our members will use the excellent array of posters and leaflets which are available to promote the campaign.”

Independent tyre retailers, garages and franchise dealers are being encouraged by TyreSafe to offer their customers free tyre safety and pressure checks. According to TyreSafe, almost 25 per cent of cars and vans on the roads in the UK have at least one badly worn or illegal tyre and tyre safety checks are an excellent way for retailers to encourage motorists to visit their premises.

7th September 2007/by Tyrepress Editors

Tyre Retailers Encouraged to Support Tyre Safety Month

Plans are well advanced for the first ever UK-wide tyre safety campaign, being organised by TyreSafe, the industry’s leading tyre safety organisation. The campaign is already said to have gained support from “all major tyre companies and tyre retailers.” The campaign will kick off on the 1st October and will run through the whole of the month. The campaign will focus on the important part that tyres play in road safety, and one of the key messages of the month long initiative will be under inflation and how this can impact on safety, fuel consumption and CO2 emissions.

Independent tyre retailers, garages and franchise dealers are being encouraged by TyreSafe to offer their customers free tyre safety and pressure checks. According to TyreSafe, almost 25 per cent of cars and vans on the roads in the UK have at least one badly worn or illegal tyre and tyre safety checks are an excellent way for retailers to encourage motorists to visit their premises. Many dealers are set to take advantage of the promotional material, featuring Channel 5 Fifth Gear motoring programme presenter Vicki Butler-Henderson, including posters and leaflets now available to download from the TyreSafe website at www.tyresafe.org.

6th September 2007/by Tyrepress Editors

39 per cent of Saudi Car Crashes Caused By Worn Tyres

The illegal Saudi Arabian worn tyre trade is reportedly thriving despite the implementation of deterrent fines. According to an Arab News report that quote official statistics, used tyres cause 39 per cent of car accidents in the country every year. The people involved in such accidents said to be generally families travelling at high speeds in their cars on tyres they believe are safe. The lack of awareness of the importance of tyre safety in the region is exemplified by the fact that several media reports have been needed to warn drivers of the risk of using second hand worn tyres, or factory-rejected new tyres.

“The summer is the most important season for us, since tyres get damaged as a result of high temperatures,” said Mohamed Thabet, a Yemeni worker at a local tyre shop. Stacked on the wall of his shop were used tyres for sale — some of them so worn that frayed strands of fibre can be seen in patches, Arab News reported.

4th September 2007/by Tyrepress Editors

Bridgestone Urges ‘School Run Mums’ to Think Before You Drive

With the new school year upon us many mums are gearing up for the term time school run. But a survey conducted by Bridgestone UK indicates that a disturbing number of women could be putting themselves and their children in danger every time they head out on the road. The survey revealed women to be the worst offenders when it comes to tyre safety, with many not even carrying out basic yet potentially life-saving tyre checks.

More than half of all female respondents (54.1 per cent) have not checked their tyre tread depth in over a month – including 21.5 per cent who have never checked it. More than three quarters of the women surveyed were unsure of the legal safety requirements for tread depth, and 84 per cent did not know that they could face fines of up to £2,500 and lose three points from their licence for each tyre with insufficient tread.

The survey was conducted as part of Bridgestone’s Think Before You Drive campaign, run in association with the RAC Foundation and FIA Foundation. Some worrying statistics highlighted by the study include:

31st August 2007/by Tyrepress Editors

TyreSafe Declares October ‘Tyre Safety Month’

UK tyre safety organisation TyreSafe is co-ordinating a national tyre safety month in October to raise awareness of the crucial role that tyres play in road safety and avoiding crashes, particularly in the wet. The campaign will strongly focus on tyre pressure and how correctly inflated tyres can reduce both fuel consumption and CO2 emissions.

Tyre Safety Month, which TyreSafe claims is the first campaign of its kind arranged by the country’s tyre industry, already has the backing of major tyre companies and retailer groups in the UK together with numerous government and non-governmental organisations. The campaign will be led by motoring journalist and Channel 5 Fifth Gear television presenter Vicki Butler-Henderson.

24th August 2007/by Tyrepress Editors

A Compound to Suit Your Winter

Since its inception in 1972 Interstate Tires has expanded rapidly and now represents a group of five companies, selling tyres under its own ‘Interstate’ brand name. Headquartered in Delft, the Netherlands, Interstate offers worldwide distribution and operates warehouses both in Europe and China, simplifying the delivery process for their customers as much as possible. Tyres can be shipped to every major port, with from the port truck or train transport also arranged by Interstate if required. A sign of the company’s popularity as a tyre supplier can be witnessed by the company’s positive sales figures, growth Interstate claims consistently outpaces that of the tyre market.

Interstate’s range of exclusive brand winter tyres for the 2007 season is called the Interstate Winter IWT-2. Produced in China to a European design and intended for European conditions, each tyre in the Winter IWT-2 line-up is E-marked, ISO certified, ETRTO, TüV and DOT approved. To maximise the range’s Europe-wide appeal Interstate will release the Winter IWT-2 in two silica compound variations, a softer compound for Nordic regions and a firmer ‘West European’ compound more suited to UK driving.

21st August 2007/by Tyrepress Editors

Tyre Safety No Joke in Switzerland

Car owners take note – a motorist who was caught by the Swiss police with insufficient tread depth on his car tyres has been banned from driving for a month, following the decision of the federal court in Lausanne. This ruling by Switzerland’s highest court overturned a lighter sentence previously given by an administrative court, deciding in favour of clear punishment in the case of unsafe tyres on vehicles.

At the hearing on 7th August, the court was told about a professional driver who had been stopped in May last year during the course of a police check in wet weather. The tread depth on the vehicle’s tyres was in part below the minimum specified limit of 1.6mm. According to the federal judges, this was something the driver would have been able to see and he should have replaced the tyres. Continuing to drive with tyres this worn was considered to be a moderately serious offence, as it posed a danger to others.

13th August 2007/by Tyrepress Editors

Bridgestone’s Think Before You Drive” Awarded in Spain

Bridgestone’s globally successful ‘Think Before You Drive’ campaign has been the beneficiary of further accolades, this time in Spain. The road show event conducted in that country has been voted the country’s “Best Responsible Event” in the Eventoplus Awards, Spain’s top marketing events awards programme. The prestigious prize was presented at the Eventoplus 2007 Awards ceremony held in Madrid on 10th July. The road-show campaign was one of 38 finalists from 159 nominated candidates.

The road show covered 6,500 km and crossed 26 Spanish cities during 2006, promoting key road safety messages to adults and children. It was a highly visible event in Bridgestone Spain’s overall road safety programme and included more than 8,000 free tyre safety inspections for Spanish motorists. In granting the award, the Eventoplus jury placed particular emphasis upon the attributes of corporate social responsibility that characterised the event. Other aspects that helped Bridgestone secure the award were the originality of the campaign, its precision in reaching the target and its effectiveness in terms of results.

26th July 2007/by Tyrepress Editors

CIMS Commentary on Chinese Tyre Recall

(Akron/Tire Review) Federal regulations require that tyre purchasers have a right to have their tyres registered at no charge, so they will be directly notified in the event of a safety related recall to have the tyres removed from the highway as quickly as possible.

[Editor’s Note: CIMS, which produces and sells tyre registration materials in North America, issued a press release yesterday regarding the current recall situation involving Chinese produced tyres. While the release itself contained no news – only commentary – the comments of CIMS president Paul Kruder regarding the matter may be of interest to readers.]

“As a result of the recent government ordered tyre recall of at least 450,000 Chinese produced tyres, questions regarding tyre safety are dominating the headlines once again. Tyre purchasers need to protect themselves and make sure their tyres are registered.

4th July 2007/by Tyrepress Editors