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TyreSafe Welcomes Toyo to its Ranks

Toyo Tyres (UK) has become the latest tyre company in the UK to pledge support to TyreSafe. The company adds its name to a growing list of organisations from both within and outside the tyre industry to sign up to support the organisation’s tyre safety activities.

“We have been impressed with the impact that TyreSafe has had in the area of tyre safety – an area important to the Toyo sales & marketing programme. And so we felt that we should offer our own help and support to raising the awareness of this vital road safety subject”, said Martin Sutherland, Toyo Tyre’s general manager – Sales.

5th February 2008/by Tyrepress Editors

TyreSafe to Run Bike Tyre Safety Month

For the first time, TyreSafe is mounting a tyre safety campaign throughout the month of March to highlight the dangers of defective or badly worn tyres on motorcycles and scooters. TyreSafe has already received support for its initiative from BikeSafe, the UK police force road safety campaign, which will culminate in a major bike safety show to be held at the police training centre in Hendon, North London, during the last week of March. TyreSafe is also hoping to gain support for the campaign from trade associations within the motorcycle industry.

5th February 2008/by Tyrepress Editors

Michelin Secures Contract with Travel West Midlands

Michelin has signed what it calls a ‘significant new agreement’ with the National Express Group, under which it retains existing tyre contracts with Travel Dundee, Travel London and AirLinks, whilst adding Travel West Midlands to its portfolio. Travel West Midlands operates 80 per cent of all commercial services in the region, and the move to a Michelin managed contract will see an additional 1,800 buses operating on Michelin rubber, covering in total the equivalent mileage of 65 trips around the world each week.

17th January 2008/by Tyrepress Editors

New ‘Smart Tyre’ Senses Damage

Researchers led by Gary W. Krutz, director of Purdue’s Electrohydraulic Center and a professor of agricultural and biological engineering, has developed a tyre system that reportedly senses failures in real time. The concept behind the technology is that the entire tyre acts as a sensor that sends information to on-board computers. The patented technology is available through the Purdue Research Foundation’s Office of Technology Commercialization.

“I became interested in this after I had to replace all the tyres on my daughter’s and son-in-law’s car after just 10,000 miles and suspected problems after seeing dozens of truck retreads along interstates,” said Krutz, who earned his undergraduate degree in mechanical engineering. “This motivated me to do some research and find a way to improve tyre safety. Our prototypes were tested, and the results showed significant damage can be quickly detected.”

18th December 2007/by Tyrepress Editors

Manufacturer Silence About Tread Depth Dangers Criticised

The continued lack of public recognition some UK based tyre manufacturers give to wet condition grip performance in tyres with a tread depth below 3mm has been criticised by the chairman of the NTDA’s Tyre Wholesalers Group. Ashley Croft told a gathering of senior managers from the UK tyre industry that: “At the time of the 3mm campaign launch, one of the reasons given for non-involvement from a particular manufacturer was the potential for flagging-up a Duty of Care issue in the USA on the basis that it should have been aware of the wet grip performance drop off prior to this, and should have alerted the public accordingly.

13th December 2007/by Tyrepress Editors

Fisherman Hooks TyreSafe Ipod

Scottish prawn fisherman has been named as the first prize draw winner of the TyreSafe Tyre Safety Month competition for a £200 Apple iPod mp3 player. Over 6,000 members of the public logged on to the TyreSafe website during the campaign to check their tyre pressures and enter the competition. Campbell Murray, from Moray Firth, was the lucky winner independently drawn at the BTMA (British Tyre Manufacturers Association) offices in London last week. “What a lovely surprise”, said Campbell, ”I do not normally enter competitions, but now I am hooked!”

The TyreSafe Tyre Safety Month in October was, according to the organisation, one of the most successful campaigns organised by the tyre industry, being read by over 12 million consumers and motorists in the UK.

30th November 2007/by Tyrepress Editors

New Members Join TyreSafe

Tyre distributor, Yokohama H.P.T. Limited, tyre wholesaler, Group Tyre (UK) Limited and the manufacturer of tyre inflation equipment, Pneumatic Components Limited (PCL), have all agreed to become TyreSafe supporters in 2008, joining the original 14 tyre companies and retailers responsible for forming the organisation at the start of this year.

“We have achieved a great deal in our first year of activity,” said TyreSafe chairman Rob Beddis. “I welcome our new supporters who will, I am sure, make a valuable contribution to the work of TyreSafe in the coming year.”

28th November 2007/by Tyrepress Editors

Amerityre Polyurethane Tyre Passes FMVSS Requirements

(Akron/Tire Review) Amerityre Corp. claims its airless Arcus run-flat tyre has completed and passed all required FMVSS 139 tyre safety testing. The tyre is made of specially mixed polyurethane, and is produced using an injection molding system. “Successful completion of FMVSS 139 testing on our Arcus passenger car tyre design has been a high priority for our company,” said Dr. Gary Benninger, Amerityre president and CEO. “With the final endurance-phase testing successfully completed, we are now in a position to begin substantive discussions with companies that have expressed an interest in licensing our technology and to provide them with sample tyres.”

According to Benninger, Amerityre will now focus on completing development of the manufacturing equipment required to produce the tyre in commercial volumes.

13th November 2007/by Tyrepress Editors

CarbonBlack Introduces Australian Tyre Quoting Marketplace

CarbonBlack TyreXchange (CarbonBlack), Australia’s first independent online quoting marketplace for new passenger tyres and related services, outlined on November 12 its plans for a national rollout. Currently operating in New South Wales, Victoria and the Australian Capital Territory, the company intends to continue its expansion within Australia and further integrate value-added services including consumer and industry data, vehicle servicing, insurance, general car safety and maintenance, driver education and car detailing and accessories to its site. CarbonBlack managing director, Jodi Stanton, said that the launch of Australia’s first independent online quoting marketplace for tyres was a breakthrough for both industry and consumers.

“We only deal in new stock and can compare a vast range of tyres across multiple dealers and manufacturers for our registered users. A major benefit is the seller actually does all the work for consumers,” said Ms. Stanton. “For the passenger tyre industry this is an efficient leverage of existing Internet technology which also solves the issues surrounding traditional ways of marketing.

12th November 2007/by Tyrepress Editors

Auto Express Receives Tyre Safety Award

Weekly motoring magazine Auto Express has received a special award from TyreSafe in recognition of the publication’s consistent commitment to raising awareness of the importance of tyre safety. Receiving the award from TyreSafe chairman Rob Beddis at the Rubber Industry Dinner in Birmingham on October 5, Auto Express news and features editor Mat Watson said he was delighted to receive the award on behalf of the magazine and thanked TyreSafe and the tyre companies for their assistance in providing material enabling them to further promote to their readers information related to the safe use of tyres.

17th October 2007/by Tyrepress Editors

HiQ Marks Tyre Safety Month with Award Winning Tyres

Fast fit specialist HiQ is marking national Tyre Safety Month by stocking two award winning tyres that have been proven to improve safety in the wet and dramatically cut stopping distances. The Goodyear HydraGrip has been awarded ‘Best Buy’ by Auto Express magazine in the family car tyre market, whilst the new Goodyear Eagle F1 Asymmetric was the overall winner in the Evo magazine ultra-high performance tyre category.

“The Goodyear HydraGrip is an extremely popular tyre and for it to be named as the best tyre in such a competitive category really does show that it is one of the leading brands for drivers of family cars,’ comments Nikki McCluney, HiQ marketing manager. “Whilst for high performance car drivers, the Eagle F1Asymetric has been shown to perform better in terms of handling and stopping than other leading tyres in this category.”

17th October 2007/by Tyrepress Editors

Modern Tyre Marks Tyre Safety Month With Charity Tyre Checks

Northern Ireland’s largest independent tyre retailer, Modern Tyre Service, has held a press conference at Belfast Castle in which the company detailed its support for tyre safety month. Modern Tyre Service is offering motorists throughout Northern Ireland a tyre safety and pressure check completely free of charge at any of its depots from Monday 15th of October to Friday 26th October. In addition to this they will be carrying out supermarket checks at Quays Shopping centre in Newry on Monday 22nd, Sprucefield Shopping Centre in Lisburn on Wednesday 24th and at the new ASDA store in Enniskillen on Friday the 26th.

As well as having the piece of mind of getting a free tyre inspection, Modern Tyre Service will donate £1.00 for every tyre check carried out to Cancer Research as October is also Breast Cancer Awareness month. Participants will be entered into a super free prize draw with the opportunity to win some Bridgestone Merchandise.

15th October 2007/by Tyrepress Editors

TyreSafe Urges Women to ‘Better Handle Pressure’

Women hate being told that they are no good at looking after their cars, says TyreSafe. And yes, it is a stereotype, and of course it does not apply to all women, but a recent survey has shown that 21 percent of women do not – to use TyreSafe’s own words – “have a clue” about the correct tyre pressure for their car, preferring to get someone else to check their tyres for them.

This is one of the worrying findings of the largest ever tyre pressure and tyre safety survey undertaken in the UK, carried out by TyreSafe supporters to coincide with Tyre Safety Month. The face of the campaign, Vicki Butler-Henderson – a woman very much at home checking the pressure of her tyres – commented that “Drivers are clearly not aware of the dangers of driving a car with severely under-inflated tyres. I have recently been testing a car with tyres at low pressures and badly worn and the combination is potentially deadly.”

12th October 2007/by Tyrepress Editors

Norwich Union Supports Tyre Safety Month, 3mm Campaign

The UK’s insurance services provider, Norwich Union, has leant its support to the TyreSafe-initiated Tyre Safety Month campaign. As part of its press release aimed at raising awareness of winter driving campaign, Norwich Union also promoted 3mm tread depth. The insurer quoted research conducted by MIRA Ltd that shows that tyres with a 3mm tread have 25 per cent better performance than those at the legal minimum of 1.6mm.

11th October 2007/by Tyrepress Editors

Vicki Gets into Gear for Tyre Safety

UK online tyre retailer etyres has teamed up with Vicki Butler-Henderson – the face of Tyre Safety Month – to produce two tyre safety videos showing the dangers of driving on worn tyres. Both are now available to view on the eTyres website www.etyres.co.uk or through the TyreSafe website, www.tyresafe.org.

The dramatic videos, which were shot at the Motor Industry Research Association in Nuneaton, clearly and graphically depict how dangerous braking in the wet can be in a vehicle fitted with worn tyres. As Vicki says in the video, stopping on a wet road with 1.6mm tread can extend the braking distance by 8 metres compared with new tyres!

Research by TyreSafe has also shown that almost three quarters of all cars on the UK’s roads have tyres that are under-inflated, and during Tyre Safety Month the organisation seeks to hit home the message that vehicle handling can be adversely affected by under-inflated tyres, leading to a potential accident.

5th October 2007/by Tyrepress Editors