tyre safety Archives - Page 37 of 46

Viking International Promotes Tyre Safety Month

Viking International has confirmed its support of the annual Tyre Safety Campaign. Launched by TyreSafe last October, the month long consumer campaign will highlight the benefits of correctly inflated tyres to motorists and also raise awareness on how and when to check tyre pressure.

To support the campaign, Viking International is urging its customers involved in tyre services to offer consumers free tyre pressure checks throughout the month of October. Customers who would like to get involved can access a number of promotional materials available to download from the TyreSafe website, including free posters, leaflets and a press advert template to help support the campaign.

17th September 2008/by Tyrepress Editors

Kingsway Present Cheque to Norfolk & Norwich Hospital

Product News

First Stop tyre dealership, Kingsway Tyres has presented a cheque for £331.38 to the Norfolk & Norwich University Hospital Respiratory Unit. The money was raised from a tyre safety road show which took place at Asda in Norwich, in conjunction with the Bridgestone worldwide ‘Think Before You Drive’ campaign, after research showed that 90 per cent of drivers do not know their correct tyre pressure.

5th September 2008/by Tyrepress Editors

Tyre Safety Month is on its Way

Product News

This year’s Tyre Safety Month (October 2008) will focus on the importance of tyre pressure in vehicle safety, with the campaign being designed to help motorists understand the dangers of under and over-inflated tyres, as well as raising awareness of how, where and when to check tyre pressure. And according to the organisers, there are plenty of opportunities for the trade to get involved:

Promotional materials

TyreSafe has developed a number of promotional support materials, available for free from its website. Posters advertising free tyre checks can be downloaded, along with leaflets for consumers explaining the importance of tyre pressure and tread in vehicle safety, and press release templates that you can use to send your local press. All you have to do is fill in your company’s details and send the article to your paper. A limited amount of printed material is also available by calling 020 7457 5040.

4th September 2008/by Tyrepress Editors

TyreSafe Provides Online Tyre Safety Lessons

News

TyreSafe – the newly rebranded Tyre Industry Council – has provided an online animated guide to tyre safety for motorists, comprising ten digitally-animated steps. The guide can be accessed at the not-for-profit organisation’s website.

Recent independent research conducted by a leading tyre manufacturer and TyreSafe members revealed that almost 80 per cent of cars on British roads are running with incorrect tyre pressures and 90 per cent of UK drivers do not know the correct pressure of their tyres. With this in mind, TyreSafe has added the visual guide to its website in order to help motorists avoid the problems associated with poorly maintained or neglected tyres, which can include premature wear, increased stopping distances and additional fuel costs.

21st August 2008/by Tyrepress Editors

Suffolk Man Charged After Blow-Out Drive

Product News

A resident of Woodbridge, Suffolk has been charged with dangerous driving after he drove along the A12 with a blown-out tyre. The damage to the road – caused by the Ford Mondeo’s screeching wheel rim – was so great that it allowed police to pursue Ashley Durrant using the trail left in the tarmac.

Durrant has been disqualified from driving for at least six months and has been released on unconditional bail following his complete cooperation. If only he’d read TyreSafe’s top tyre safety tips… (See “TyreSafe Provides Online Tyre Safety Lessons”)

21st August 2008/by Tyrepress Editors

First Stop Branch in Pole Position at ‘Think You Can Drive’ Event

Premium, Product News

First Stop store, Steve Andrews Tyres was involved in the ‘Think You Can Drive’ event, held last weekend to raise awareness of safer driving on Cornish roads. Steve Andrews Tyres, part of Bridgestone’s First Stop network of tyre stores, teamed up with JBM maintenance to have a significant presence at the event at the Royal Cornwall Showground in Wadebridge. Together they hosted a large hospitality area which featured Bridgestone’s F1 simulator where young drivers could test their driving skills and pick up advice of road and tyre safety in return for a small charity donation.

Now in its second year, the successful event was organised by the Rotary Club of Truro and supported by Devon and Cornwall Constabulary, Cornwall Fire Service and Cornwall County Council to encourage safer driving on Cornish roads. Local police, fire and ambulance services, along with the team from Steve Andrews Tyres, were on hand demonstrating the importance of road safety to local drivers with accident and skid pan simulators. The event culminated with a landing visit by both the police and air ambulance helicopters.

Membership Required

Already a member? Log in here

13th August 2008/by Tyrepress Editors

Study Reveals Tyre Safety – and In-Car Toilets – Important to Motorists

News

The people at Protyre were curious to know what motorists really want from their car. After all, many a man – and more than a few women – salivate after the type of hi-tech gadgetry tucked away in the latest James Bond car or those driven by the rich and famous. So Protyre conducted a survey and found that, yes, for a large number of us, the options list regulars such as air conditioning and satnav just don’t fire the imagination at new car purchasing time.

12th August 2008/by Tyrepress Editors

RAC Foundation, NTDA Offering Free Tyre Aging Checks

Product News

According to the RAC Foundation, up to three million UK motorists could be risking tyre problems during this summer season by not checking the age and condition of their tyres. The motoring organisation made this statement on July 31, at the commencement of an eight-week tyre safety campaign urging drivers of low-mileage vehicles to have their tyres inspected.

A survey of 500 motorists, performed by GfK NOP for the RAC Foundation between July 11 and 13, reveals that although nine out of ten drivers understand the link between tyre age and road safety, up to three million – more than the populations of Greater Manchester or the West Midlands – may not. Furthermore, six out of ten (59 per cent) say they are unlikely to check vital tyre age information contained on the sidewall.

31st July 2008/by Tyrepress Editors

Kwik-Fit Reports Booming Business

Product News

Kwik-Fit Fleet reports that corporate demand for its range of non-core services – vehicle servicing, MoTs and brake inspection and replacement – has soared in the first six months of 2008. In addition an increasing number of businesses and company car and van drivers are reported to be turning to Kwik-Fit Mobile for tyre repair and replacement and tyre safety checks taking demand to unprecedented levels. Kwik-Fit Fleet anticipates this demand will continue to rise as companies review their fleet operating policies in light of the continuing credit crunch.

Kwik-Fit Fleet introduced vehicle servicing and MoTs to fleet cars and vans two years ago, following a retail pilot. Earlier this year, growing corporate demand for the company to regularly service company cars and vans led to it improve its offering to businesses with the launch of its ‘While U Wait’ manufacturers’ service initiative. The 275,000 strong vehicle fleet belonging to Lex, the UK’s largest contract hire and leasing company, was the first to benefit from this new initiative.

28th July 2008/by Tyrepress Editors

Birmingham Trading Standards Calls for Closer Tyre Repair Controls

News

Officers from Birmingham City Council’s Trading Standards have called for greater controls on tyre workshops in the city after some were reportedly found to be performing unsafe repairs. This demand was made following a free two-day training course, during which workshop staff failed to correctly repair more than half the punctures they were presented with.

23rd July 2008/by Tyrepress Editors

ALD Automotive Signs Three Year Kwik-Fit Fleet Contract

News

ALD Automotive is furthering its relationship with Kwik-Fit Fleet through the signing of a three-year tyre and fast-fit management services contract. The relationship between Kwik-Fit Fleet and the contract hire and leasing company, which operates a fleet of more than 47,000 vehicles, dates back four years, and the new deal extends to the end of 2011. The contract gives ALD Automotive company car and van drivers access to Kwik-Fit’s UK network of 670 centres and more than 200 mobile units.

22nd July 2008/by Tyrepress Editors

Kingsway Tyres Educates Norfolk in Tyre Safety

Premium, Product News

Kingsway Tyres, a First Stop dealership, has been out and about in its home county of Norfolk helping to educate the community in tyre safety. The Royal Norfolk Show and a special event that took place at Asda two weeks later in Norwich played host to the company’s roadshow, working in conjunction with Bridgestone’s worldwide “Think Before You Drive” campaign. Research shows that 90 per cent of drivers do not know the correct pressure of their tyres, so the events represented an excellent opportunity to encourage drivers to think more seriously about the state of their vehicles’ wheels.

The roadshow, which was visited by hundreds of Norfolk residents, featured the Ferrari Formula One car and an F1 simulator, accessed through a charitable donation. As a result £450 was raised for the Royal National Lifeboat Institution, while Asda-based fundraising raised a further £331.38 for The Norfolk & Norwich University Hospital Respiratory Unit.

Membership Required

Already a member? Log in here

15th July 2008/by Tyrepress Editors

73% of eBay Van Tyres “Potentially Unsafe”

News

A Continental Tyre Group survey of van tyres bought online has found that the vast majority of sampled tyres were either poorly marked or potentially unsafe. Peter Robb, Continental product manager explained the process: “Through an outside agency we randomly purchased 15 tyres over a period of 3 months. We were very conscious that the test be as fair as possible so the tyres are representative of 7 manufacturers, including Continental and were bought from different areas of the country and for different tyre sizes appropriate to vans”.

Once purchased the tyres were examined by Continental’s technical tyre consultants, entyrety, The findings showed that whilst each of the tyres were within legal limit for tread depth in other respects they did not comply with the regulations which came into force in June 1995 and many of the tyres were in poor condition.

9th July 2008/by Tyrepress Editors

TyreSafe Appoints Market Engineering for National PR Campaigns

Product News

TyreSafe has appointed Market Engineering as its PR agency. The agency was selected from a shortlist of five and will deliver a stream of news and educational stories to both trade and consumer audiences. The agency will also be responsible for promoting Tyre Safety Month in October.

2nd July 2008/by Tyrepress Editors

RAC Foundation to Lead NTDA Tyre Ageing Campaign

News

The RAC Foundation, one of the best-known and most influential motoring organisations in the UK, has agreed to lend its support to a tyre safety campaign initiated by the NTDA to highlight the potential dangers of over-age tyres. The thrust of the campaign will focus on the need for drivers of older, low mileage vehicles to have their tyres checked for signs of age-related deterioration. Various cases reported in news sources in the UK and overseas, testify that tyre failures have resulted in fatal and serious injury accidents in the UK and overseas.

1st July 2008/by Tyrepress Editors

Posts

We see you are visiting us from China.