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TYRE SAFETY

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TyreSafe Warns of Handling Issues Linked to Under-Inflated Tyres

Drivers are facing an increased risk of being involved in a serious or even fatal accident by failing to regularly check their tyre pressures. This warning has been issued by UK tyre safety organisation TyreSafe as part of Tyre Safety Month, held throughout October.

“Although the majority of motorists are uninterested in their vehicle’s tyres, it is important to remember that they are a complex component of the vehicle that have been engineered to work in harmony with the vehicle’s sophisticated brake, steering and suspension systems and must be taken seriously,” explains TyreSafe chairman Rob Beddis. “Without regularly ensuring that tyres are correctly inflated, motorists risk compromising the way that their car behaves on the road. The first time they may become aware of this performance deficit could be when they lose control of the vehicle on an innocuous bend and are heading towards a hedgerow or into the path of an oncoming vehicle.”

22nd October 2008/by Tyrepress Editors

US Tyre Safety Week Moves to June

US based tyre trade representative organisation the Rubber Manufacturers Association (RMA) has announced that its Annual National Tire Safety Week will, as of next year, be held in June instead of April. In 2009 the campaign will be held between June 7 and 13, and the June date will be kept in future years.

The annual event is an initiative of the Rubber Manufacturers Association’s “Be Tire Smart – Play Your PART” program, a year-round effort designed to help drivers learn the simple measures they can take to ensure their vehicle’s tyres are in good working condition. For the campaign, the RMA will provide tyre retailers, auto dealers and automotive repair shops with free “Be Tire Smart” brochures and other materials. More than 19,000 tyre dealers, auto dealers and automotive repair shops participated during this year’s National Tire Safety Week.

16th October 2008/by Tyrepress Editors

Continental Sponsors Paul Merton TV Series

Continental Tyres are sponsoring Channel 5’s new Paul Merton in India series, which started on 8 October. Following on from the successful series on China, Paul tours India exploring many areas and aspects of the country’s culture. Media agency PHWT worked with Continental to create a number of sponsorship idents that will run throughout each programme in the series. These focus solely on the Continental tyre which rolls across the screen creating a continuous orange line. The tyre always stays in a straight line, whilst the line constantly changes shape to form iconic landmarks from across the globe.

10th October 2008/by Tyrepress Editors

Tyresure Helping to Make the School Run Safer

Tyre safety firm Tyresure has announced its latest technical partnership. The Leicester based company’s sells the Tyre Pressure Monitoring System has been selected for OE fitment in the new Iovan minibus, the vehicle jointly developed by Brecon Coachworks, Swansea University and Irisbus Iveco (UK), and promoted as the UK’s safest minibus.

Every aspect of this new-generation Minibus has been scrutinised to improve safety, comments Tyresure, resulting in over 30 significant improvements being made. Tyresure has supplied its six-wheel monitoring system to allow drivers to keep an eye on all tyre pressures through receiving instantaneous readings on a clear display screen. The driver is alerted should tyre pressure drop even by 1 PSI, ensuring motoring under the safest possible conditions.

9th October 2008/by Tyrepress Editors

Suzuki Announces Support for Tyre Safety Month

Suzuki GB has become the first vehicle manufacturer to pledge support for the 2008 Tyre Safety Month campaign. As part of its commitment to the TyreSafe initiative, until the end of October Suzuki is offering free tyre safety checks at participating dealers in the automaker’s franchised network in the UK.

9th October 2008/by Tyrepress Editors

NTDA Awarded TyreSafe Awareness Prize

Tyresafe has given the National Tyre Distributors Association its tyre safety award for the NTDA’s contribution to raising public awareness of the importance of tyre safety. The NTDA was recognised for its contribution British Tyre Manufacturer’s Association (BTMA) Tyre Industry Dinner in Solihull on 26th September 2008. Rob Beddis, chairman of TyreSafe, presented the TyreSafe award to NTDA chairman Peter Gaster. The NTDA says that the award is a tribute to the association’s hard work and commitment to keeping Britain’s motorists safe on the roads.

“The NTDA has made a significant contribution to raising awareness of the importance of tyre safety and are worthy recipients of the TyreSafe award,” said Beddis. “NTDA members have given their full support to Tyre Safety Month, and have also been rigorous in running their own tyre safety campaigns, notably the recent tyre ageing campaign held in conjunction with the RAC Foundation, which reached out to motorists via TV, radio and press to raise awareness of the dangers of driving on over-aged tyres.”

8th October 2008/by Tyrepress Editors

Oh How Cute…Tyre Maintenance

Nothing says tyre safety like a ‘kawaii’ cartoon…especially when it involves a cuddly, well-meaning animal. Therefore Cooper Asia marketers recently commissioned a well-known Chinese blog cartoonist to publish tyre safety cartoons for the tyremaker.

Updated on a weekly basis, the cartoons feature as their hero a rotund rabbit named Zhouzhou, whom Cooper Asia describes as an “environmental protection pioneer in the cyber world.” Cooper says it presents the weekly cartoon series online to educate consumers on basic tyre knowledge, company news and the environment in a fun way. Zhouzhou also appears in materials promoting Cooper Tire Safety Week in China.

3rd October 2008/by Tyrepress Editors

Grouptyre to add Value through Service Initiative

In 14 months of Peter Harries’ leadership, Grouptyre – the UK’s leading independent tyre wholesaler – enjoyed sales growth in excess of 15 per cent. Attempting to continue this period of growth is Grouptyre’s new MD, Karl Naylor (see page XX) who has worked as the company’s director of commercial operations since 2005. He and the company remain committed to supporting manufacturers and meeting the needs of independent retailers, national account customers and franchised dealerships by improving service levels and adding value throughout the supply chain.

Grouptyre, with its network of 13 members in 33 UK locations (including Northern Ireland), is convinced of the key role it plays within the industry, presenting the wholesaler as “a buffer to smooth availability peaks and troughs.” Since manufacturers produce in batches and cannot afford to hold all products in stock at all times for on-demand orders, they require an intermediary to ease stock congestion. In addition, retailers have neither the space nor the financial muscle to carry all suppliers’ products for on-demand orders. However they do require a readily available supply of the tyres they do not stock, along with a fast and frequent delivery service, to secure consumer sales.

2nd October 2008/by Tyrepress Editors

Protyre Supporting Tyre Safety Month With Free Tyre Inspections

As recent statistics released by TyreSafe testify, many motorists are ignoring their own safety and that of other road users by not checking the condition of the tyres on their vehicle. To help reverse this dangerous situation, in support of Tyre Safety Month all 31 Protyre outlets in the UK will be offering motorists a free five-point tyre safety check. This free offer can be taken advantage of during the entire campaign, which runs until October 31.

1st October 2008/by Tyrepress Editors

Tyre Inflation Message Still Ignored, Says TyreSafe

The message is still not getting through, says TyreSafe. Motorists are continuing to place their own lives, as well as those of passengers and other road users at risk by ignoring the dangers of incorrect tyre inflation. As Tyre Safety Month gets underway, the safety organisation has reported on Department for Transport statistics showing that illegal, defective or under-inflated tyres were a contributory factor in the death of 43 motorists in 2007, and played a part in a further 984 accidents.

30th September 2008/by Tyrepress Editors

NTDA: Foreign Registered Cars Causing Tyre Safety ‘Black Hole’

Increasing numbers of virtually untraceable foreign registered cars on British roads are causing a tyre safety ‘black hole,’ according to the NTDA. The NTDA (National Tyre Distributors Association) says there are 140,000 foreign-registered vehicles using Britain’s roads at any one time and the estimated 3 million that enter the country each year, fall outside of the UK’s registration and MOT systems which regulate vehicle safety standards.

“Our concern is that foreign-registered cars often come from countries which have less stringent testing and maintenance standards than the UK. Once they’re in the country they can drive around with little risk of detection and without having to take an MOT test or even re-register with the DVLA,” said NTDA chairman Peter Gaster.

29th September 2008/by Tyrepress Editors

Tyre Safety Month Gets Underway

It might not be October just yet, but Tyre Safety Month began in earnest yesterday when TyreSafe demonstrated the effects of driving with under-inflated tyres at the Millbrook test centre in Bedfordshire. This year’s awareness raising campaign puts simple tyre pressure maintenance well and truly at the centre of the safety agenda. When October’s Tyre Safety Month begins, TyreSafe will use publicity in the print, online and broadcast media to advise motorists to check their tyre pressures and stay safe on the roads. TyreSafe’s demonstrations clearly showed the market negative effects of driving with underinflated tyres particularly with regard to: cornering, handling, fuel economy and temperature.

According to TyreSafe, the latest statistics released by the Department for Transport show that illegal, defective or under-inflated tyres were a contributory factor in the deaths of 43 motorists in 2007, and played a part in a further 984 accidents. New research conducted by TyreSafe has highlighted the scale of the problem, with more than half of motorists surveyed admitting that they had not checked their tyre pressure in the last month, the maximum period recommended by TyreSafe between pressure checks.

24th September 2008/by Tyrepress Editors

October is Tyre Safety Month

This year’s Tyre Safety Month will take place in October. This year’s focus will be on the importance of tyre pressure in vehicle safety. TyreSafe – the new name for the Tyre Industry Council – states on its website that it “welcomes garages, tyre fitters and tyre dealers to play their part in helping motorists to understand the dangers of under and over-inflated tyres, as well as raising awareness of how, where and when to check tyre pressure.”

TyreSafe has published a range of downloadable content on its website www.tyresafe.org. In addition, the organisation says that “a limited amount of printed material is also available by calling 0207 457 5040 (8.30am-5pm Monday to Friday).”

19th September 2008/by Tyrepress Editors

Viking International Promotes Tyre Safety Month

Viking International has confirmed its support of the annual Tyre Safety Campaign. Launched by TyreSafe last October, the month long consumer campaign will highlight the benefits of correctly inflated tyres to motorists and also raise awareness on how and when to check tyre pressure.

To support the campaign, Viking International is urging its customers involved in tyre services to offer consumers free tyre pressure checks throughout the month of October. Customers who would like to get involved can access a number of promotional materials available to download from the TyreSafe website, including free posters, leaflets and a press advert template to help support the campaign.

17th September 2008/by Tyrepress Editors

Kingsway Present Cheque to Norfolk & Norwich Hospital

First Stop tyre dealership, Kingsway Tyres has presented a cheque for £331.38 to the Norfolk & Norwich University Hospital Respiratory Unit. The money was raised from a tyre safety road show which took place at Asda in Norwich, in conjunction with the Bridgestone worldwide ‘Think Before You Drive’ campaign, after research showed that 90 per cent of drivers do not know their correct tyre pressure.

5th September 2008/by Tyrepress Editors