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TyreSafe Appoints Red Marlin Communications

TyreSafe has appointed Red Marlin Communications to handle its national PR. The appointment takes effect immediately and will see the company “working to raise awareness of tyre-related safety issues across a wide range of consumer, trade and business audiences.” As well as developing a stream of regular news and educational stories, the agency is aiming to help TyreSafe engage with relevant stakeholder groups to widen the distribution of its tyre safety messages.

10th July 2009/by Tyrepress Editors

First Stop Says Safety Roadshow a “Success”

Bridgestone-supported dealer network First Stop has over the past few months held a series of roadshow appearances across the UK, helping to educate drivers about the importance of tyre safety. The events involved the First Stop team visiting nationwide locations to raise awareness of the importance of checking tyre pressures and depth. The decision to do so was inspired by Bridgestone’s recent online survey, which showed that over 88 per cent of motorists don’t check their tyre pressures weekly (according to 1,500 female and male UK car drivers, aged 18-55+ years questioned in March 2009).

Speaking about the roadshow Dan Woodward, retail marketing analyst for First Stop said, “This was a great opportunity for us to get out and meet new and existing customers. We were surprised by how many motorists taking advantage of the free tyre checks were driving on tyres which were incorrectly inflated or had dangerous levels of tread depth.”

30th June 2009/by Tyrepress Editors

Breaking Down NHTSA’s Tyre Fuel Efficiency Scheme

Last week NHTSA issued its 148-page long initial proposal for a national tyre fuel efficiency testing rating and education program – nearly two full years after it was mandated in the 2007 Energy Act. To be sure, developing even the first pass version was no easy task. While the core requirement was to create a simple, straightforward means to help consumers find the most fuel-efficient tyres, getting there will still take some doing…and leave a few people disappointed.

There are some interesting points in NHTSA’s proposal. For instance, it suggests that with the advent of this proposal NHTSA recommends doing away with the current UTQG system, saying that the new rating program would be a more effective alternative.

NHTSA also estimates that it would take between two and nine years to test every single passenger tyre SKU, so it will allow tyre makers to basically test one tyre within a family (make/model/size range) and use those ratings across the rest of that model. Even then, NHTSA experts only 25 per cent of replacement tyre to be labelled at the time the program would formally launch. (Tire Review/Akron)

29th June 2009/by Tyrepress Editors

TyreSafe Launches Truck Tyre Safety Web Pages

TyreSafe has added truck tyre safety information to its website and is promoting a truck tyre safety handout through its online presence. Defective tyres represent a growing number of MoT failures in the HGV sector, with statistics recorded by VOSA showing that an MoT failure rate of 36.5 percent was recorded in 2007/8, with ‘condition of tyres’ ranking as the second most common failure defect.

25th June 2009/by Tyrepress Editors

Peter Taylor Receives OBE in Queen’s Birthday Honours List

Peter Taylor the Tyre Recycling Association’s secretary general and long time director of the Imported Tyre Manufacturers Association (ITMA) has been awarded an OBE (Officer of the Order of the British Empire) in a move which is seen as honouring the UK tyre industry’s pioneering work in developing a ground breaking tyre recovery and recycling programme.

“I am absolutely delighted to receive this important honour,” said Peter Taylor: “However without the help and support of other members of the tyre industry and its various trade associations we would not have been able to establish the Responsible Recycler Scheme and make it work as effectively as it does. I am happy to accept this honour on behalf of the UK tyre industry.”

15th June 2009/by Tyrepress Editors

Michelin Man Keeps US Motorists Under Pressure

Motorists in the US now have another safe driving resource at their fingertips, thanks to Michelin North America and the Clemson University Automotive Safety Research Institute (CU-ASRI). The two organisations celebrated their long-standing partnership on June 11 with the dedication of a new safety initiative, and took the occasion to remind drivers that proper tyre inflation pressure is a key automotive safety component and a boost to fuel efficiency.

The two parties selected the US National Tire Safety Week to dedicate their new tyre inflation station. The facility, situated near the Clemson University International Center for Automotive Research, shouldn’t be difficult to locate – Michelin notes that the Michelin Tire Inflation Station features a six-foot tall replica of Bibendum, the instantly recognisable Michelin Man.

12th June 2009/by Tyrepress Editors

Goodyear Promoting Tyre Care During US Tire Safety Week

Goodyear is supporting National Tire Safety Week in the US – held between June 7 and 13, by highlighting the importance of correct tyre care. In promoting its efforts during the week, the American tyre major points out that tyres are second only to brakes in terms of importance as a safety feature on a vehicle – and only a third of motorists correctly check tyre inflation pressure.

Improper air pressure in tyres can lead to a multitude of problems, Goodyear notes. These range from uneven and accelerated tyre wear through to structural damage in a tyre. Furthermore, an under-inflated tyre also has the potential to affect tyre performance, including making a vehicle less fuel-efficient.

8th June 2009/by Tyrepress Editors

TyreSafe Reporting Record Interest in Bike Tyre Safety Month

April’s Bike Tyre Safety Month saw the TyreSafe website receive the highest number of visits to its website to date, the safety organisation has reported. According to a statement, the tyre safety campaign saw tyresafe.org receive 26,700 visits during the month-long campaign, a 185 per cent increase from April 2008.

TyreSafe’s Bike Tyre Safety Month aimed to raise awareness of the importance of tyres in road safety. Top tips for bike tyre safety maintenance together with key tyre safety advice were shared with bikers via a dedicated page on the TyreSafe website, where visitors were also offered the opportunity to register for the organisation’s newsletter and receive a free tyre valve extension. The campaign received support from a wide range of organisations, such as the Motorcycle Industry Association, the Institute of Advanced Motorists and the British Motorcyclists Federation.

19th May 2009/by Tyrepress Editors

TyreSafe Calls on Experienced Motorcyclists to Promote Tyre Safety

TyreSafe and the Institute of Advanced Motorists (IAM) are calling on experienced bikers to help promote tyre safety among motorcyclists. With increasing numbers of motorcyclists taking to the road this spring, TyreSafe and the IAM are advising experienced bikers and biking enthusiasts to help raise awareness of the importance of riding on safe tyres. During April’s Bike Tyre Safety Month, TyreSafe is reaching out to motorcyclists of all levels, including enthusiasts, with a reminder that correct tyre maintenance helps keep bikers safe on the road, and may ultimately save their life. As the improved weather conditions attract thousands of bikers to rallies and race meetings around the country, TyreSafe advises checking the pressure, tread depth and condition of tyres before setting off on long journeys.

24th April 2009/by Tyrepress Editors

3.5 Million on Illegal Tyres

Up to 3.5 million motorists in the UK are driving on illegal tyres, according to new research released this week. The study of 4,000 road users for Continental Tyres revealed a worrying ignorance of British drivers when it comes to tyre safety with one in 10 drivers running on tyres below the legal minimum tread depth. More than four in 10 (41 per cent) claim to have never checked their car tyres and a third admitted to not knowing how to check tread depth and tyre pressure. The survey was commissioned to coincide with the launch of a new website offering simple guidance to drivers on how to check tyres and other basic safety information.

2nd April 2009/by Tyrepress Editors

Protyre Urges Caravanners to Be Tyre Aware

Much has been said about the British making the most of their newly enfeebled pound by taking their holidays at home, and this means….gulp….that many of the approximately two million caravan owners nationwide may consider hitting the road this Easter. Many of these owners will set off without having carried out basic safety checks to ensure a trouble free break, says Protyre, the UK’s leading independent tyre dealer network.

27th March 2009/by Tyrepress Editors

Stuart Jackson Appointed TyreSafe Chairman

Vredestein UK managing director, Stuart Jackson has become chairman of TyreSafe. According to the tyre safety organisation, he replaced former chairman Rob Beddis as the public face of TyreSafe during February and will continue Beddis’s work in raising awareness among motorists of the importance of well maintained tyres in road safety.

25th March 2009/by Tyrepress Editors

Kwik-Fit Named Fleet News Top Fleet Industry Supplier

Kwik-Fit has beaten a string of companies responsible for delivering a range of solutions to Britain’s multi-billion pound fleet industry to be named Fleet Supplier of the Year by Fleet News. While Kwik-Fit Fleet has been a regular winner of the Best Fast-Fit Company title at the annual awards ceremony, which for more than two decades has been hosted by the fleet industry weekly newspaper, this is the first time that the company has beaten off competition from other sectors – including the likes of AA Business Services and RAC Fleet – to win the top supplier accolade.

The Fleet Supplier of the Year Award is designed to identify the organisation which has gone the extra mile in providing exceptional service to fleet customers and has ‘stand out’ service levels, products and staff and a commitment to providing the best products or services. The award was presented at a ceremony at London’s Grosvenor House Hotel on March 18 and follows Kwik-Fit Fleet being named the nation’s top fast-fit company for an impressive 16 years in succession in the annual BusinessCar Awards announced earlier this year.

23rd March 2009/by Tyrepress Editors

Pall-Ex Chooses CSEasy Tyres

Pall-Ex has switched its forklift truck fleet to Continental CSEasy tyres. Pall-Ex’s headquarters in Ellistown in Leicestershire operates 36 fork lift trucks running on a 24 hour shift operation. Barloworld in partnership with Continental Tyres introduced the new, award winning CSEasy to the site and the results have reportedly shown a number of key benefits for Pall-Ex.

Tony Mellor, commercial director, said: ”Both tyre punctures and truck downtime were a real concern for us at Pall-Ex. The CSEasy tyre can be mounted and demounted without the use of a press, safely in the on-site Barloworld workshop. This saves us costly downtime and the need for expensive equipment. It also means that we are able to change tyres 24/7 keeping our operation moving round the clock.

17th March 2009/by Tyrepress Editors

ETRMA: Rules Sets Tyre Safety at ‘Unprecedented Levels’

European tyre manufacturing body, ETRMA, has welcomed the approval of new requirements for the general safety of motor vehicles in yesterday’s first-reading agreement by the European Parliament. According to the association, the new type approval requirements recognise the importance of an integrated approach to tyre performance for consumers by considering both safety and environmental performance in the same act. “The implementation of this legislation will be challenging, but the tyre industry is ready to meet the challenge in light of the consumers and citizens interests,” said ETRMA president Francesco Gori. The challenge will be for the 27 enforcement Authorities to ensure consistent and effective market surveillance.

From ETRMA’s point of view the new regulation is about “environmental and safety objectives with challenging targets, while providing visibility and regulatory certainty for the next 10 years. It is about a single regulation, directly applicable in all the Member States, creating a level playing field in the EU.”

12th March 2009/by Tyrepress Editors