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TyreSafe Gets Behind Winter Tyre Cause

“Winter weather tyres offer considerable safety improvements for many months of the year when driving conditions are typically cold or damp,” explains Stuart Jackson, chairman of TyreSafe. It is a theme that has continued throughout the past month, and now the UK’s leading tyre safety organisation has added its own specially commissioned research to the mountain of evidence that suggests the use of correct seasonal tyres could help increase the safety of the country’s drivers in the winter.

2nd November 2010/by Tyrepress Editors

The ‘TyreDoctors’ Move to Birmingham

The Goodyear Dunlop Technical Support team, otherwise know as the ‘Tyre Doctors’, has recently moved from Wolverhampton to Birmingham to be part of the TyreFort operation. And this means a change in phone number for those dealers that want to ‘talk technical’. With immediate effect the number has changed to 0121 306 6890.

27th October 2010/by Tyrepress Editors

Michelin Fill Up with Air Campaign “Helps Nearly 5,000” Reduce Emissions

Michelin says it has helped nearly 5,000 motorists save fuel this summer as part of its annual Fill Up With Air campaign. The event has been touring the UK since May and shows drivers the importance of keeping tyres at the correct pressure. The tyre giant believes the campaign has reduced the annual CO2 emissions of participating drivers by around 145 tonnes, assuming the 4,753 drive an average of 12,000 miles per annum at 35mpg. These figures suggest those motorists would save more than 12,700 gallons of fuel and around £70,000 on fuel bills in addition to the increased wear and the added costs of replacing incorrectly inflated tyres more frequently.

25th October 2010/by Tyrepress Editors

Honest John: Where’ve the Spare Tyres Gone?

In the midst of TyreSafe’s annual Tyre Safety month honestjohn.co.uk, is drawing attention to consumer disquiet when it comes to tyre foam kits. A survey of visitors to the Honestjohn.co.uk website suggests that an overwhelming 91 per cent of respondents said they would prefer to have a spare tyre and almost the same number (86 per cent) said that they would rather have a spare tyre than their vehicle having lower CO2 emissions.

22nd October 2010/by Tyrepress Editors

Emergency Services Support TyreSafe

Continuing this October’s Tyre Safety Month, TyreSafe is publicising the thoughts of two “Wheel Heroes”; emergency service professionals who explain why they are supporting tyre safety month. The duo is a fire fighter who will “never forget a fatal minibus crash involving a youth soccer team” and a policeman “who attended an accident where a young nurse lost her life due to an under-inflated tyre”.

21st October 2010/by Tyrepress Editors

Will Colder Temperatures Prompt Winter Tyre Change?

Many UK readers of tyrepress.com will have woken up this morning to temperatures approaching freezing point; before the morning drive in Stoke-on-Trent, the hometown of Tyres & Accessories Towers, the sudden need to root out the ice-scraper and turn the blowers up high did not go un-noted. With temperatures to continue in this vein throughout the week, will UK drivers’ thoughts extend beyond the purchase of a new can of demister and head towards the tyres, just as last year’s cold weather brought on a rush to fit more suitable rubber for the conditions?

20th October 2010/by Tyrepress Editors

Bridgestone Launches Tyre Safety Website

The latest component of Bridgestone’s ongoing Tyre Safety campaign – a website designed to boost awareness of the importance of tyre safety – has been unveiled. Featuring UK motorsport expert and TV commentator, Tony Jardine, the site contains a series of short video clips demonstrating what Bridgestone calls the “three main pillars” of tyre safety: tyre pressure, tread depth and damage/irregular wear. The web address is www.TyreSafety.eu.

15th October 2010/by Tyrepress Editors

Tyre Safety Month Backed by Highways Agency

This October’s tyre safety month has received a significant boost after the Highways Agency announced that it is backing the campaign month for the first time. Ginny Clarke, director of network services for the Highways Agency, said: “The Highways Agency is pleased to be backing TyreSafe as they launch this year’s tyre safety month. The simple 20p test is an essential part of preparing for your journey. By checking that tyres are still in good condition, drivers are helping to avoid accidents, and the risk of delays to their journey as a result.”

14th October 2010/by Tyrepress Editors

TyreSafe Launches iPhone Tyre Pressure App

iPhone users in the UK now have a useful tool to assist with correct tyre pressure inflation at their disposal. As part of October’s Tyre Safety Month, TyreSafe has launched a free iPhone application that provides a manufacturer’s recommended tyre pressure settings in both psi and bar upon entering vehicle registration details.

6th October 2010/by Tyrepress Editors

Garages and Vehicle Main Dealers Support Tyre Safety Month

Tyre Safety Month launched today with national backing from Motor Codes and its nationwide network of 6,500 garages along vehicle main dealers of the four Fiat Group brands. Fiat Group Automobiles UK announced that Alfa Romeo, Abarth, Fiat and Fiat Professional will promote the importance of correct tyre care and maintenance across their 328-strong, UK retail and service networks. The Fiat Group’s support will begin by offering drivers free tyre safety checks at its dealerships during tyre safety month.

1st October 2010/by Tyrepress Editors

RoadSafe Pledges Tyre Safety Month Support

The road safety partnership RoadSafe has stated its support for near-namesake TyreSafe’s Tyre Safety Month initiative, which runs throughout October. Adrian Walsh, RoadSafe director says: “Tyres are a vital part of your car. You cannot brake, steer or accelerate properly when they are worn or underinflated. Drivers must remember to check them regularly. It can save a life.”

30th September 2010/by Tyrepress Editors

TyreSafe Releases Video to Illustrate Tyre Test Simplicity

With October’s Tyre Safety Month of October upon us, the organisation behind the initiative, TyreSafe has released a campaign video stressing the simplicity of testing the suitability of tyres. The video, posted on YouTube and embedded in the page below, features 7 year-old faux-mechanics Kyanne and Finlay showing drivers how simple it is to check their tyre tread depth with a 20p coin. The organisation also states that Department for Transport figures published in its latest road casualty report show that more than 200 people were killed or seriously injured (KSI) in the UK in 2009 as a result of an accident where illegal, defective or under-inflated tyres were a contributory factor.

29th September 2010/by Tyrepress Editors

Steady Eddie Promotes Tyre Safety

Eddie Stobart, the iconic transport and haulage operator, has developed a new livery on one of its fleet’s trailers to raise awareness about the importance of checking tyres. The trailer design has been developed in conjunction with Cumbria Constabulary and TyreSafe, in support of this October’s tyre safety month and will be used to encourage drivers to make sure their tyres are safe and legal.

27th September 2010/by Tyrepress Editors

Michelin YouTube Video Illustrates “Worrying” Tyre Maintenance Attitudes

Michelin has released a YouTube video to highlight drivers’ lax attitudes to tyre pressure maintenance. The video uses puppets to highlight some of the worrying attitudes of people to tyre maintenance. It was created by the aptly-named Puppet Broadcasting Company.

24th September 2010/by Tyrepress Editors

ATS Euromaster Wins Removal Company Tyre Contract

International removals firm Rose Removals has switched from a local tyre service provider to ATS Euromaster, using a mixture of Avon and Michelin tyres for its fleet of 12 vans and 12 trucks. For 20 years the 35-year-old, Devon-based company had sourced its domestic tyre requirements from Mid-Devon Tyres, but had experience of using the extensive Euromaster network in mainland Europe. ATS Euromaster’s parent company operates across 11 countries on the continent, providing a roadside rapid response service to many visiting UK fleets.

24th September 2010/by Tyrepress Editors