Goodyear Dunlop’s James Bailey informs One Show viewers about tyre labelling
James Bailey, who was appointed director, brand PR in the Europe, Middle East and Africa region for Goodyear Dunlop at the beginning of the year, has appeared on BBC Television’s The One Show, explaining to segment presenter Carol Vorderman the importance of correct tyre pressure, tread patterns and tread depth for driving in the wet. Bailey took the opportunity to talk about the tyre label – with a close-up of the label itself – showing it to around 4 million teatime viewers of the magazine show. The 14 April edition of the show can be accessed by UK internet users via the Corporation's iPlayer website for the next week.