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A busy year for TyreSafe

Safety organisation TyreSafe held its annual communications briefing in September, where chairman Stuart Jackson looked back on the organisation's achievements and gave a taste of future initiatives.

He began with a brief history – TyreSafe was formed in 2006, with 14 members and held its first tyre safety month the following year. Since then it has mounted various campaigns, majoring on subjects such as pressure, tread depth, part-worn tyres and winter tyres, to name but a few. These campaigns have been staged across all media – print, TV, radio and online and the organisation's efforts were recognised when it picked up the Prince Michael Road Safety Award.

24th September 2012/by Tyrepress Editors

Time to get your Tyre Safety Month materials

October is fast approaching and TyreSafe invites garages, tyre dealers and other road safety professionals to start their preparation for Tyre Safety Month by ordering their campaign materials. This year’s campaign is titled ‘Time for a Change?’ and addresses the perennial favourite British topic of conversation, the weather. To be precise, it highlights the need for drivers to make sure their tyres are safe and legal at a time when the weather normally takes a turn for the worse.

20th September 2012/by Tyrepress Editors

Apollo Tyres joins TyreSafe

Vredestein UK managing director Stuart Jackson also serves as the chairman of TyreSafe, so it is safe to say he is pleased to welcome the safety organisation’s latest member – Vredestein’s parent company Apollo Tyres.

4th September 2012/by Tyrepress Editors

Keeping the main thing, the main thing

Editorial/Comment

Following last month’s “Panorama” which covered issues relating to illegal tyre dumping, you could be forgiven for thinking this column has gone a bit “Radio Times.” It hasn’t, but it seems tyres are getting far more than their 15 minutes of fame this summer. While last month’s piece looked at the pros and cons of the BBC’s, shall we say, variable TV coverage (which leapt from theme to theme apparently without fully thinking through the lack of linkage between them), this time it was the turn of radio.

31st August 2012/by Tyrepress Editors

Professional drivers the focus of dedicated TyreSafe mini-site

Businesses and company car drivers wishing to become better informed about fleet tyre safety can now do so at a new dedicated section on TyreSafe’s www.tyresafe.org website.

31st August 2012/by Tyrepress Editors

Staffordshire safety group lends support to TyreSafe

The start of this year’s Tyre Safety Month is only weeks away, and the campaign has received a boost with the news that Staffordshire Safer Roads Partnership is to become an official TyreSafe supporter. By supporting the non-profit organisation and its campaigns, Staffordshire residents and drivers passing through the county will receive a host of road safety information in the form of advice and information about the importance of correct tyre care and maintenance.

29th August 2012/by Tyrepress Editors

Dancing On Ice?

To kick off the Annual Tyre Safety Week, the Northern Ireland region of the National Tyre Distributors Association (NTDA) is promising a dramatic demonstration of the importance of fitting the right tyre when the weather turns wintry.

23rd August 2012/by Tyrepress Editors

HiQ offers bank holiday tyre check tips

HiQ is urging motorists to make essential tyre checks ahead of going away this weekend. With the August Bank Holiday looming, is offering car care safety advice and tips.

First up its under inflation and condition: It is reported that British motorists spend almost £1 billion a year on fuel just from driving on under-inflated tyres. Under-inflation can also cause rapid and uneven tyre wear. The HiQ fast fit network has seen an increase in the amount of worn tyres failing to be replaced by motorists. With some 50 per cent of tyres they are seeing to replace being illegal they’ve raised concerns for people making long journeys on dangerous tyres this Bank Holiday.

23rd August 2012/by Tyrepress Editors

New TyreSafe film more than just hot air

We’re often accused of spending too much time either watching films or surfing online, so it is heartening that TyreSafe has provided a good reason to do both. The association has launched a short film for businesses that explains how they can significantly reduce their fuel bills and ensure safer driving by correctly maintaining the tyres on their fleet vehicles. The film can be viewed at the www.tyresafe.org website.

23rd August 2012/by Tyrepress Editors

Point S joins TyreSafe

Leading global independent tyre dealer network Point S has become the latest full member of the tyre safety campaign group TyreSafe. As a member, the network says it will provide its 133 independently owned centres in the UK with tyre safety advice and information, helping them to educate their own customers and improve standards of tyre care. “With so many customer touch points, it’s fantastic to have the support and backing of a network as significant and large as Point S,” comments Stuart Jackson, chairman, TyreSafe.

15th August 2012/by Tyrepress Editors

Tyresafe tells paralysed driver’s story in part worn tyre investigation

TyreSafe is carrying out an investigation into part worn tyres available in the UK alongside Auto Express magazine, and the organisation has recently uncovered the story of a driver from Tyne and Wear, who suffered paralysing injuries as a result of his car losing grip when running on recently-purchased part-worns. Keith Johnston, is now permanently paralysed from the top of his chest down, only able to move his arms and neck. He told TyreSafe that he hopes his story will urge other drivers to think twice about which tyres they choose.

9th August 2012/by Tyrepress Editors

Date set for TyreSafe industry briefing

TyreSafe has announced that its next industry briefing will take place on the afternoon of Wednesday 19 September at the Ardencote Manor Hotel in Warwickshire. The organisation will use the occasion to unveil the latest materials and resources available for deployment in October’s Tyre Safety Month and to explain how delegates can get involved with the annual campaign. An update on TyreSafe’s ongoing part worn tyres campaign will also be given during the free event.

31st July 2012/by Tyrepress Editors

DriveRight joins TyreSafe

Independent wheel and tyre data provider DriveRight is the latest firm to sign up as a TyreSafe member. Although membership serves as official confirmation of DriveRight’s support, the company has been involved with TyreSafe for some time and supplies the data that goes into the safety association’s tyre pressure app. The app provides users with the correct tyre pressure for their car simply by entering their registration number and is, by the way, is available at the TyreSafe website or via the iTunes store.

26th July 2012/by Tyrepress Editors

Wheel Solutions Ltd joins TyreSafe

Road safety organisation TyreSafe has recruited wheel and tyre supplier Wheel Solutions Ltd (WSL) as its latest member. The company specialises in caravan, trailer and agricultural products, while also supplying other sectors. WSL hasn’t wasted any time in adopting TyreSafe’s activities having developed a range of dual branded material to educate its customers, highlighting tyre safety messages. Stuart Jackson, chairman, TyreSafe, said: “It’s great news to welcome Wheel Solutions to TyreSafe as it has wealth of knowledge in some specialist sectors that will help us drive home the tyre safety message to a wider audience.

18th July 2012/by Tyrepress Editors

TyreSafe emphasises need for adequate tread depth in wet

The UK is wet and it doesn’t look like drying any time soon; the country is suffering its wettest second quarter since records began in 1910. TyreSafe has reacted to the weather by publicising the necessity of adequate tyre tread to stay safe on wet roads. “Spring felt more like autumn this year with its unusually high rainfall, yet what it does show is that tyre tread depth should be checked regularly, whatever time of year, to make sure they can cope properly with wet roads,” said Stuart Jackson, chairman, TyreSafe.

3rd July 2012/by Tyrepress Editors