TYRE SAFETY
Pirelli has held a number of tyre safety classes at the local Burton and South Derbyshire College. The initiative ran as part of the manufacturer’s support of TyreSafe’s Tyre Safety Month this October, and aimed to educate students on the importance of tyre safety and checking tyre pressures.
Goodyear has announced a new partnership with RED Driving School, through which the tyre manufacturer will disseminate safety information to learner drivers via a new website and social media campaigns. The new collaboration will run alongside Goodyear’s existing national driving academy initiative in UK schools.
Compared with the material Facebook considers fit for viewing it is pretty tame stuff, but a video published by TyreSafe and the Highways Agency on the latter’s YouTube channel illustrates very graphically what can happen when tyre maintenance is neglected. The clip is one of a series uploaded in conjunction with October’s Tyre Safety Month and gives a motorway camera view of the moment a tyre fails on the front of an HGV, sending it into the central reservation at speed.
Marking the halfway point of its 2013 Tyre Safety Month campaign, TyreSafe has launched the latest in its series of animated videos. Featuring the crash test dummy family of road safety ambassadors, the McIntyres, the latest episode contrasts the family with their less well-informed neighbours, the Hazards, making their acting debut. The animation, one of the highlights of the campaign, is available to watch below, or at www.tyresafe.org.
Bridgestone has stated its support for TyreSafe’s Tyre Safety Month campaign by urging drivers to use the clocks going back as a prompt to check their tyres. Bridgestone is calling on motorists to spend five minutes checking their tyres to combat the rising threat of accidents and breakdowns as roads become slippier and conditions more inclement.
It gets underway tomorrow, and UK motorists will be put under pressure to ensure their tyres are properly inflated. The Tyre Safety Month campaign, organised by no-profit road safety group TyreSafe and supported by thousands of garages and other organisations across the UK, will be encouraging drivers to make monthly checks on their tyre pressures to ensure they remain safe on the road.
Giti Tire has given its full support to TyreSafe’s Tyre Safety Month, with all 220 GT Radial Performance Centres (GTPCs) throughout the UK receiving joint-branded customer information packs. Throughout October, TyreSafe is running a ‘check your pressures’ campaign, and GTPCs have been issued with posters, leaflets, a Mr. McIntyre animation and a film to raise awareness of the importance of regular tyre maintenance. A dedicated infographic with tyre safety information for consumers has also been added to the GT Radial web site at www.gtradial.co.uk, where drivers can also search for their closest GTPC.
The 2012 annual report on road casualties in Great Britain was released by the Department for Transport this morning, and these show that the number of drivers killed or seriously injured on the UK's roads as a result of a dangerous, illegal or underinflated tyres, fell by five per cent to 194 casualties.
TyreSafe has launched an online dealer locator for motorists to use during October’s Tyre Safety Month to help them find retailers and dealers offering free tyre health checks throughout the month. The brand new resource – which can be found at www.tyresafe.org – is a key part of this year’s campaign. Visitors simply need to enter their postcode to find their nearest tyre retailer offering a free tyre safety check.
ATS Euromaster is calling on all drivers to observe October's Tyre Safety Month. To promote the importance of keeping tyres in top condition, the nationwide tyre retailer is supporting TyreSafe's efforts and hopes other retailers will gather their free campaign materials. ATS Euromaster hopes the initiative will encourage drivers to get into the habit of checking tyre pressure once a month.
Arnold Clark – Europe's largest independently-owned, family run car company – has become the first car dealer group to join TyreSafe. The organisation’s tyre safety message, including October’s Tyre Safety Month, will be spread through Arnold Clark’s 109 dealerships spread across Scotland and 36 branches in England.
TyreSafe is calling for automotive and road safety professionals (including tyre manufacturers, retailers, emergency services, councils and others) to submit nominations for the inaugural TyreSafe Awards.
The awards, which will be presented at a lunch on Wednesday 20 November at St Johns hotel in Solihull, will recognise the best contributions from a range of organisations around the UK in helping raise awareness about tyre safety issues during 2012 and 2013.
Stapleton's (Tyre Services) Ltd has teamed up with Giti Tire to launch a consumer competition featuring the exclusive Giti brand Primewell.
Any customer who buys a pair of Primewell tyres from a participating key dealer and answers a tyre safety question will be entered into a prize draw to win a new Citroen DS3 Sport, fitted with Primewell Sport 910 tyres.
Halfords Autocentres has become the latest member of TyreSafe in a move that is seen as something of boost for the growing organisation. With more than 290 Autocentres across the UK, the leading independent garage network offers car owners a greater choice of locations offering a free tyre safety check as part of the month-long safety campaign. A list of all the tyre retailers, all TyreSafe members, offering free tyre health checks can be found by visiting www.tyresafe.org.
Radio listeners wishing for more tyre-related airplay will envy those living or working in Leicestershire – throughout September and October TyreSafe’s ‘Check Your Pressure’ song will get airplay on community radio station, Hermitage FM, thanks to the organisation’s newest member, Jeff Fowkes Wheels Limited.
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