Blackcircles: labelling is changing tyre choice
Blackcircles.com has become the latest tyre firm to share its experience of how the adoption of tyre labelling is (or isn’t) affecting the purchase choices motorists are making. According to Blackcircles’ sales data, consumers are definitely using the EU Tyre Labels when deciding which tyres to purchase. Additionally, data collated by Blackcircles.com suggests shows that tyre safety is of more importance to motorists than fuel efficiency.