Tyre Safety Month
TyreSafe’s 2012 tyre safety month “reached new levels of…participation”, according to the industry body. A record amount of printed point-of-sale material, including 200,000 leaflets and posters, were distributed to those in the tyre industry, particularly to participating tyre retailers and workshops offering free tyre safety checks to car owners.
As the winter nights draw in and the country gets ready to go back to GMT, TyreSafe is reminding drivers that it's not just their clocks that may need changing. Now is also the ideal time to check if their tyres are legal and safe enough to carry them through the winter months when road conditions become more treacherous and accident levels typically increase.
TyreSafe chairman, Stuart Jackson has commended Cornwall Council Road Safety Team for its tyre safety roadshow in partnership with Devon & Cornwall Police and Steve Andrews Tyres, marking October’s Tyre Safety Month. Cornish shoppers at three of the largest UK supermarkets will have the opportunity to have their tyres checked for free.
According to TyreSafe, a record number of garages and tyre retailers are showing their support for this year’s Tyre Safety Month by offering free tyre safety checks to motorists. The safety inspections are just one part of this year's campaign, which is trying to help drivers stay safe on the roads as we approach the wettest and most treacherous months of the year.
Safety organisation TyreSafe held its annual communications briefing in September, where chairman Stuart Jackson looked back on the organisation's achievements and gave a taste of future initiatives.
He began with a brief history – TyreSafe was formed in 2006, with 14 members and held its first tyre safety month the following year. Since then it has mounted various campaigns, majoring on subjects such as pressure, tread depth, part-worn tyres and winter tyres, to name but a few. These campaigns have been staged across all media – print, TV, radio and online and the organisation's efforts were recognised when it picked up the Prince Michael Road Safety Award.
October is fast approaching and TyreSafe invites garages, tyre dealers and other road safety professionals to start their preparation for Tyre Safety Month by ordering their campaign materials. This year’s campaign is titled ‘Time for a Change?’ and addresses the perennial favourite British topic of conversation, the weather. To be precise, it highlights the need for drivers to make sure their tyres are safe and legal at a time when the weather normally takes a turn for the worse.
The start of this year’s Tyre Safety Month is only weeks away, and the campaign has received a boost with the news that Staffordshire Safer Roads Partnership is to become an official TyreSafe supporter. By supporting the non-profit organisation and its campaigns, Staffordshire residents and drivers passing through the county will receive a host of road safety information in the form of advice and information about the importance of correct tyre care and maintenance.
Leading global independent tyre dealer network Point S has become the latest full member of the tyre safety campaign group TyreSafe. As a member, the network says it will provide its 133 independently owned centres in the UK with tyre safety advice and information, helping them to educate their own customers and improve standards of tyre care. “With so many customer touch points, it’s fantastic to have the support and backing of a network as significant and large as Point S,” comments Stuart Jackson, chairman, TyreSafe.
TyreSafe has announced that its next industry briefing will take place on the afternoon of Wednesday 19 September at the Ardencote Manor Hotel in Warwickshire. The organisation will use the occasion to unveil the latest materials and resources available for deployment in October’s Tyre Safety Month and to explain how delegates can get involved with the annual campaign. An update on TyreSafe’s ongoing part worn tyres campaign will also be given during the free event.
At the recent Tyre Recovery Association annual dinner, held at the Ardencote Hotel, Warwickshire, TyreSafe honoured the winners of its outstanding achievement accolade for 2012. Chris Downes from Chandlers BMW and Phil Barrow from Sussex Police were present to receive the award on behalf of their respective organisations. The award announcement came hot on the heels of news that Sussex Police has signed up as an official TyreSafe supporter.
Sussex Police is TyreSafe’s latest supporter in its campaign to raise awareness about tyre safety and maintenance. Although the south coast constabulary joined forces with TyreSafe for last year’s Tyre Safety Month, this year will see a big increase in involvement, actively promoting a number of campaigns aimed at educating road users about the importance of tyre safety.
Shell UK has announced plans to bring back forecourt attendants at more than 300 of its petrol stations by the end of the summer, rising to 600 locations by mid-2013. As well as dispensing fuel, the AA-trained staff will also offer basic car maintenance, such as checking tyres.
Road safety organisation TyreSafe has re-elected Stuart Jackson for the second time as its chairman for a further two years. Membership at the organisation has enjoyed continued growth during Jackson’s tenure, started in 2009, extending to car manufacturers, insurers, equipment suppliers and other relevant road safety bodies such as police forces, the Highways agency and the Association of Chief Fire Officers. TyreSafe was also awarded the Prince Michael International Safety Award, which recognises achievement and innovations which will improve road safety, in 2009
Industry safety body, TyreSafe launched its tyre labelling educational material ahead of the scheme’s 1 July voluntary introduction at its latest briefing on 3 May. The event was called the biggest and most successful industry briefing since the organisation started them last year, with more than 170 delegates attending and participating.
TyreSafe has sealed the deal on another new member. Tyre sealant supplier Air-Seal Products joined the tyre retailers and distributors, car manufacturers, insurers and public bodies promoting tyre safety already in the not-for-profit organisation. “Air-Seal Products will be a valuable addition to TyreSafe, says chairman Stuart Jackson. “Indeed, it seems particularly appropriate that Air-Seal should join TyreSafe as its products are designed to prevent punctures and have a heavy emphasis on making driving safer.
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