Tyre Safety Month
Last year’s Tyre Safety Month campaign from Protyre picked up two PRCA Dare Awards at the PRCA Midlands Awards Ceremony in Birmingham last Wednesday. Together with public relations agency WAA Chosen, Protyre was honoured by PRCA in the Digital & Social Media Campaign of The Year and Integrated Campaign of The Year awards categories.
TyreSafe has named Thursday 12 July as the date for the Tyre Safety Month Briefing and TyreSafe Awards 2018. Both events will take place at the Belfry Hotel & Resort, Wishaw in the West Midlands.
As Tyre Safety Month 2017 comes to a close, TyreSafe has announced that the UK’s largest online tyre retailer, Blackcircles.com, has added its official support to the charity’s campaign to raise awareness of the importance of regular tyre maintenance checks.
Motorists shouldn’t need to be reminded of this, but it seems they do – safety should be the primary concern when replacing tyres. This is the message from TyreSafe this Tyre Safety Month, and the organisation emphasises that although part-worn tyres may appear to be a cheaper option, numerous studies and investigations it and Trading Standards have carried out give reason to question the roadworthiness of these products. In the most recent actions, 93 per cent of part-worns inspected were sold illegally, and more than have possessed safety-critical faults.
According to TyreSafe, drivers are increasing their motoring costs as well as the risk of being involved in an incident by ignoring tyre maintenance. The organiser of Tyre Safety Month is reminding motorists that regular tyre checks are a ‘win-win’ as they will help road users stay safe and avoid unnecessary bills. To help them, TyreSafe has drawn together a list of tips as a reference guide.
TyreSafe is reminding drivers not to rely solely on tyre pressure monitoring systems (TPMS) to ensure their tyre safety. While this valued technology has been proven to improve road safety by advising of a change in tyre pressure, drivers need to check their TPMS is working and be aware that it does not warn drivers of the condition of their tyres nor the amount of tread depth.
Motorists are being given the chance to demonstrate their tyre safety knowledge by taking part in the unique TyreSafe Test. Hosted on the tyresafe.org website, the quiz is designed to be a fun way to prove how much drivers know about tyre safety and highlight the potentially life-saving information they need to be more familiar with.
In support of October’s Tyre Safety Month, road safety and breakdown recovery provider GEM Motoring Assist is encouraging drivers to ensure they carry out regular checks on their tyres. By doing so, GEM is reminding motorists that correct tyre pressure is not only vital for safety, but is also the best way to maximise fuel economy.
TyreSafe has started the 2017 Tyre Safety Month with a question: Are you having a Good or Bad Air Day? The organisation is taking on the rampant underinflation of tyres in the UK; its figures show that more than half the tyres on Britain’s cars and vans are being driven at lower pressure than required.
The latest figures from the Department for Transport in its annual Reported Road Casualties Great Britain report show the number of people killed or seriously injured in tyre-related incidents fell to 158 from 162. Slight injuries were also down meaning the total number of casualties was 876, its lowest level recorded. Following the welcome but slight decrease in casualties caused by tyre-related incidents in 2016, TyreSafe is urging drivers and stakeholders to continue their efforts, not become complacent. Indeed, Scottish figures were significantly worse than 12 months ago.
Initiatives to be announced at TyreSafe’s annual Tyre Safety Month Briefing next month are expected to give the UK’s tyre safety charity’s driver education campaign a wider impact. In addition to presentations on TyreSafe’s own activities and its launch of Tyre Safety Month 2017 materials, representatives from national organisations will unveil their tyre safety initiatives for UK motorists. These plans, states TyreSafe, will further elevate the profile of tyres on the UK’s road safety agenda.
TyreSafe is encouraging drivers to pay attention to its Tyre Safety Month message throughout the year following the conclusion of October’s Tyre Safety Month. The number of reported casualties caused by tyre-related defects fell in 2015, though on average more than 1,000 people a year are killed or injured from such incidents (1,075). In fact, that average number of casualties is higher than for faulty brakes (1,052) and nearly double that for incidents causing injury where the driver’s use of a mobile phone (651) was a contributory factor, Department for Transport figures over the last five years show.
Following last weekend’s hotly anticipated Premier League match between Chelsea FC and Manchester United, more than 80,000 fans attending matches at Stamford Bridge during October have received timely reminders about checking the condition of their tyres.
Following the success of the tyre safety awareness campaign run by Chelsea FC to a sell-out crowd of 42,000 fans at Stamford Bridge during last weekend’s 3-0 win against reigning Premier League Champions Leicester City, the club is set to raise awareness even further by extending the campaign to this weekend’s match against rivals Manchester United.
Road safety and breakdown recovery provider GEM Motoring Assist is supporting Tyre Safety Month with the third in a series of simple safety reminders. GEM advises that correct tyre pressure is not only vital for your safety on the road, it’s also the best way to maximise your fuel economy.
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