One of the key messages the Yokohama Rubber Co. Ltd. announced at its recent Nurburgring event was that they tyremaker is applying a new “E+” mark to its passenger cars, from the second half of 2023. An official announcement from Yokohama Rubber’s Japanese headquarters has since confirmed that the same marking will also be applied to trucks and buses equipped with the same properties required by electrified vehicles. That 12 July official statement specifies that the term “Electrified vehicles” includes battery electric vehicles (BEVs), electric vehicles (EVs), plug-in hybrid vehicles (PHEVs), hybrid electric vehicles (HEVs), and fuel-cell electric vehicles (FCEVs). In other words, the new E+ marking is Yokohama’s bid to bring clarity to exactly what an electric vehicle (EV) tyre is.