Pirelli upgrades website to include labelling section
Pirelli has announced a variety of upgrades to its consumer website, including a new section about tyre labelling. The website, the main information source for Pirelli’s various products on the UK and international markets, boasts a greater degree of interactivity, helping visitors to make more informed tyre choices. Pirelli UK managing director Dominic Sandivasci commented: “We recognise that the new labelling legislation may be confusing to some of our consumers, so we felt it was important to create an interactive platform on our website to help our customers understand more about the changes, and how they can ultimately benefit from the new labelling regulations.”