45% of drivers buy tyres without knowing their tyre label data
A survey commissioned by Apollo Tyres Ltd has found that nearly half (45%) of motorists are buying replacement tyres without understanding the tyre label. The survey polled 1,000 motorists in the UK and identified that only 16 per cent were informed by their tyre retailer – in-store or online – about the relevance and importance of these ratings during their last purchase. That is the lowest level among the eight European countries surveyed, which had an average of 34 per cent.