The last issue of Tyres & Accessories carried an in-depth article analysing the future of passenger tyre retreading in Europe. Contrary to the current prevailing opinion, the RMA believes that the passenger retreading sector is far from dead. Indeed, the association believes the overall pessimistic view of the prospects for passenger retreading is based on the failure of the retreading industry to effectively explain the role and position that passenger retreads are capable of having as well as a misunderstanding of the kind of sales levels required by the retreading industry in order to create a viable business proposition for the UK’s remaining retreaders. This viewpoint, I believe, is perpetuated by 10 key misconceptions, which I have characterised here as “The Ten Great Myths of Passenger Tyre Retreading”.

The last issue of Tyres & Accessories carried an in-depth article analysing the future of passenger tyre retreading in Europe. Contrary to the current prevailing opinion, the RMA believes that the passenger retreading sector is far from dead. Indeed, the association believes the overall pessimistic view of the prospects for passenger retreading is based on the failure of the retreading industry to effectively explain the role and position that passenger retreads are capable of having as well as a misunderstanding of the kind of sales levels required by the retreading industry in order to create a viable business proposition for the UK’s remaining retreaders. This viewpoint, I believe, is perpetuated by ten key misconceptions, which I have characterised here as “The Ten Great Myths of Passenger Tyre Retreading”.