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Federal unveils new social media presence

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Federal has become the latest tyre maker to embrace social networking and has announced the launch of its Facebook and Twitter accounts. The Taiwanese manufacturer states it launched the sites after listening to what its customers want and it will use both popular platforms to share its latest news, press releases and photos. Federal’s Facebook and Twitter sites are complemented by the Federal YouTube channel, which features a wealth of motorsport-related content.

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Maxxis investigates Team Japspeed Impreza theft

In a statement following up on the June 11 theft of the Team Japspeed 1JZ Subaru Impreza from Santa Pod Raceway, Maxxis shares it has begun an investigation into security issues arising from the incident. The tyre maker also took the opportunity to thank the many performance car fans who assisted in the search for the stolen vehicle.

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Stolen Maxxis Impreza returned to Team Japspeed

The Maxxis-sponsored Team Japspeed 1JZ Subaru Impreza has been found and will be returned to the team after it was stolen on Sunday, 12 June from the Performance Vauxhall Show. Maxxis International UK stated that Thames Valley Police found the vehicle early on Monday, 13 June in the Reading area. The Impreza was being used at the Santa Pod Raceway as a display vehicle for the Maxxis display. It had been stripped of its bumper, rear spoiler and rear lights as well as its identifying stickers.

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Tyrepress.com Publishes 20,000th Story

Last week tyrepress.com, the tyre and wheel business’s most popular website, published its 20,000th story since going online in 1998. Starting with only occasional reports on major news stories, tyrepress.com now publishes between 10 and 15 stories every working day – a number so substantial that the site has at the time of writing published another 100 stories since the milestone was reached earlier in July. All stories published on the website can be found under the “News” tab on the current website, where readers can browse stories by category.

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Bridgestone India Safety Campaign Backed by Web Game

Bridgestone’s campaign to increase the safety consciousness of drivers in India has been reinforced with a new website. The site – www.thinkbeforeyoudrive.in – offers a simple Flash “Survivor Race” game, illustrating the gremlins lining India’s roads; a “Crash Test Garage”, which amusingly illustrates the dangers of driving without a seatbelt and other foolish mistakes; a section of “Safety Tips”, including downloads; and the ubiquitous link to join Bridgestone India on social networking websites Facebook and Twitter.

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Beta News Service Now Available

Following a twelve month period which saw the unveiling of upgraded website and newsletter services, plus the introduction of an all-new Twitter news feed, Tyres & Accessories has taken a further step towards becoming your complete industry news provider. We are proud to announce the trial introduction of our new hands-free news service.

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Motor Codes Names Top 10 Garages

The British motoring public has spoken – Motor Codes has revealed the top ten garages in the UK as voted for by more than 8,000 motorists as part of its nationwide ‘Golden Garages’ competition. The ten favoured establishments receiving the most votes, in alphabetical order, were:

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Kumho to Increase Online Presence in 2010

Kumho Tire USA says it will increase marketing efforts on major social networking sites such as Facebook, Twitter and YouTube to reach current and future Kumho enthusiasts. The Kumho Tire page on Facebook allows fans to get updates on upcoming new products, insights on Kumho's motorsports activities and drivers, and exclusive access to contests and giveaways. "Many of our loyal fans are already active users of Facebook and other social media sites so it was just a natural extension for Kumho to join and be a member of this thriving community," commented Rick Brennan, Kumho's vice president of Marketing.

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Michelin UK Tweets Itself to Twitter Service

What is happening in the tyre world? First your preferred source of industry news launched its Twitter service – see http://twitter.com/tyrepress for more details – and now Michelin has also joined the word of tweeting with its very own site. The company reports its tweets will include product information, tyre facts and tips, news of consumer offers and events.

Furthermore, the latest Michelin UK Twitter updates include the locations of Michelin’s Fill Up With Air roadshow where drivers can bring their car for a free pressure check and adjustment if required. Michelin’s tweets can be followed at http://twitter.com/MichelinTyres.

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Tyrepress.com Opens Twitter Account

Tyrepress.com is never one to resist the progress of the times, or indeed another forum through which to deliver important tyre industry news stories to its readers. Therefore, it is with great delight that the industry’s favourite news source announces its new presence on miniature update site, Twitter.com.

Readers of Tyres & Accessories, Tyrepress.com and the Tyrepress.com e-Newsletter are cordially invited to “follow” Tyrepress’ progress here. To do so, all you need is a Twitter profile, from which you can add Tyrepress to the list of fellow tweeters you are following. (The process is much simpler than it is easy to describe!)

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New Web Site Set by Toyo

Toyo Tire USA has launched an all-new Web site – www.toyotires.com. Calling the move the “biggest facelift to date for the company’s online presence,” the revamped website is more user friendly and more complete than the previous version, Toyo stated.

The site features new graphics, more detailed information on Toyo tire products, a tyre finder feature to allow consumers to select the right tyre for their needs (either OE sizing or plus sizing), inflation pressure data for thousands of vehicles, and a comprehensive dealer locator service.

To encourage sharing of information on the website, a brand new “share this” feature is located on every page. Using it, a person can easily post a link back to a page on sites such as Facebook, Digg, Redditt, MySpace and Twitter. They can also share the link in an email, Toyo said. (Tire Review/Akron)

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