The TVR Car Club (TVRCC) has named Avon its preferred tyre brand. As part of the new collaboration, Avon Tyres’ long-standing relationship with British sports car manufacturer TVR will be celebrated through a number of joint initiatives, while TVRCC members are eligible for a discount on Avon tyre purchases.
Avon Tyres’ Motorsport division is also using its knowledge from race programmes to develop its high performance car tyres. Its partnership with competitive Caterham championships has spanned more than 25 years and is still going strong. This year the brand retained the title sponsorship of the Roadsport Championship, which is for drivers fresh from the Caterham Academy starter series. This grassroots sport is what underpins Avon’s “arrive and drive” ethos – transferring its expertise and development from the production of race tyres to passenger car products that are track-ready.
The long-awaited launch of the new TVR sports car at the 2017 Goodwood Revival is being supported by leading aftermarket suppliers, Euro Car Parts and LKQ Coatings. The two brands, which together can supply any paint, panel or part to a wide range of vehicles, will be pride of place on the bonnet of the eagerly anticipated TVR when it is unveiled inside the Earls Court Motor Show building.
TVR has commissioned a bespoke Avon tyre as the original equipment (OE) fitment for the new TVR model which will be unveiled at Goodwood Revival on Friday 8 September.
Avon’s ultra-high performance ZZ5, which exists within Avon’s current tyre range, has been developed further to feature a unique performance compound and new sidewall graphics for exclusive fitment to the much-anticipated and latest TVR to launch.
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