Following their launch in Egypt at the beginning of May 2024 and their UK debut at the end of May, Prometeon Tyre Group has started producing Prometeon-branded tyres for the UK, European and Turkish markets. On 4 October 2024, Prometeon Tyre Group launched its first Serie 02 Prometeon-branded tyres for the main European main markets, the UK and Turkey. The launch, which took place in Turkey, continues the expansion that began with the production and distribution of Serie 02 tyres in Egypt earlier this year, which was aimed at the African and Middle Eastern markets. The transition to the new product brand will be gradual in Europe, Turkey and the UK, with the new R02 line, developed for regional applications, set to be available starting from October.