33rd Essen-Motor-Show International
From the 1st till the 10th of December the 33rd “Essen-Motor-Show-International” opened its gates. For ten days, more than 550 exhibitors in 18 exhibition halls were showing the whole range of individual vehicle models for the world market and the broad palette of vehicle accessories. The Essen-Motor-Show enjoys the international reputation of being the biggest and most comprehensive show for automobile tuners. The tuning business is booming in Europe. Whereas the German passenger car market has decline by more than ten per cent this year, the tuning companies are reporting increasing turnovers. After 7.8 billion DM in the previous year it is expected that the eight billion DM benchmark is going to to be reached this year. But the tuning business guarantees not only high net earnings, it guarantees jobs as well. In 1999 the sector employed 18.000 people. For the car tuners the Essen-Motor-Show is traditionally the most important platform for presenting their products. The exhibitors have shown numerous world premieres in Essen. A review on this event is features in the December edition of NEUE REIFENZEITUNG.