It’s two years since Michelin began merging the Tructyre commercial vehicle tyre and service business it acquired in 2017 with its ATS Euromaster heavy tyre operation. Tructyre reports it is now in the process of removing the ATS logo from its service vans and other branded items in order to create a more unique brand identity. In future, the ATS moniker will only be used in the UK by the Michelin-owned car and van tyre and service specialist, ATS Euromaster.
Following the news that Tructyre ATS is centralising its administration and call handling functions at specialist centre in Gateshead, further details have emerged. Top of the list is that the national specialist in truck tyre maintenance and fleet support is creating 80 new jobs at the Customer Experience Centre in Gateshead.
In the coming months, Tructyre ATS will replace its regional call and administration centres in Eastleigh, Widnes, Aston and Avonmouth with a central Customer Experience Centre in Gateshead. This evolution in the company’s operating model follows the creation of a new Gateshead-based customer service team earlier this year.
Michelin has signed a new tyre supply agreement with one of Europe’s largest asset finance, leasing and rental specialists. The tyre manufacturer’s Services & Solutions division will supply all tyres to BNP Paribas Rental Solutions’ UK fleet. It will also fully manage the nationwide fleet of specialist mission-critical vehicles. Its vehicles have individual policies tailored to meet the needs of BNP Paribas Rental Solutions’ customers.
FreshLinc Group has moved its entire bulk transport fleet onto its existing Effitires tyre management contract. The company’s fleet now runs exclusively on Michelin tyres as a result. FreshLinc has grown into one of the UK’s biggest logistics firms, having been established in 2996. It operates four separate divisions – FreshLinc Chilled, FLX Logistics, DirectLinc and FLB – with a combined fleet of approximately 400 commercial vehicles. The company has fitted Michelin tyre for more than a decade.
Independent parcel carrier Yodel is rolling out a new generation of tyres designed to maximise the safety and mobility of its delivery vans in all weathers, including on dry, wet, icy and snow-covered roads. The Michelin Agilis CrossClimate tyres will initially be fitted across Yodel’s fleet of 550 Mercedes-Benz Sprinters, directly supporting the firm’s ability to deliver on-time to every UK postcode. Their introduction forms part of a new three-year fully-managed Effitires contract with Michelin, which also covers Yodel’s 1,326 rigid trucks, tractor units and trailers – which will all continue to run on premium Michelin tyres.
Newton Abbot-based heating oil and fuel specialist Heltor has returned to a full Michelin tyre policy across its fleet of more than 50 commercial vehicles. Michelin states that the move comes less than two years after switching to a competing premium tyre brand. Following the move, Heltor closely monitored the performance of the new tyres against existing Michelin fitments within the fleet and was able to track the precise tyre cost per kilometre between the two brands.
Last October, Tructyre ATS announced plans to create a new nationwide tyre management specialist with the merger of Tructyre and ATS Euromaster’s heavy tyre operation. The company says that after “eight months of hard work” it has completed this transition.
Bedfordshire Fire and Rescue Service will move its heavy fire appliances to a 100 per cent Michelin policy, after testing demonstrated the tyres could outperform its existing competitor fitments. The service called on Michelin to demonstrate the capabilities of its 315/70 R 22.5 X Multi Z tyre, as it explored options for replacing its existing policy, which was not delivering on longevity.
After years of expansion amongst the top 20 UK tyre retailers, the latest data shows that this trend peaked in 2017/2018 when the top 20 accounted for 2014 branches. The same 20 tyre retailers had 1980 branches between them in 2018/2019. And what’s more, the reorganisation of one retailer alone accounted for a 40-centre decline in branch count, with the overall figure remaining positive due to growth at other chains. Here Tyres & Accessories analyses the branch count data in the context of 10 years of comparable research.
Armstrong Richardson, along with its sister company C&C Horse Transport, is moving its 50-strong truck fleet to a 100 per cent Michelin new and Remix tyre policy, after a side-by-side comparison projected savings of more than £60,000 a year.
When Michelin acquired truck tyre supplier and service provider Tructyre almost a year ago, it gained one of the UK’s most successful independent commercial vehicle tyre management groups. It now intends to evolve this asset into Britain’s largest national heavy tyre business by merging Tructyre with the heavy tyre operation currently belonging to ATS Euromaster.
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