Goodyear shares survey results prior to truck tyre debut
Several months ago, Goodyear commissioned French market research company MV2 Conseil to look into tyre purchasing habits amongst European fleet operators. To gain an insight into the priorities at play when selecting tyres, during June and July MV2 Conseil interviewed approximately 500 fleet operators based in France, Italy, Germany, Poland and Spain. Goodyear has now published the study’s preliminary findings.