Bandag and Bulldog two strings in Bridgestone’s retreading bow
Bridgestone has been looking to increase its truck and bus tyre market position via strategic retreading acquisitions in this part of the European market for around a decade now. One such acquisition was the targeted purchase of Lincolnshire-based Bulldog remoulds back in 2005. A little more than a year later this key part of the UK market which specialised in mould-cure retreads was joined by the entire global Bandag operation, which of course specialises in pre-cure franchising around the world. The two operations couldn’t be more different aspects of retreading, however while the acquisitions came in quick succession and the benefits of both are obvious, Bridgestone has now spent years working through the integration of both into its wider business model.