Truck Tyres
The joint venture has been confirmed between Michelin and the Shanghai Tyre & Rubber Co. to make radial tyres, steel cord and compounds. The new company will be called Shanghai Michelin Warrior Tire Co. and the JV is worth US$200 million. Michelin has a 70 per cent stake and STRC 30 per cent. Reports from China say that the company will continue to produce Warrior brand tyres and, at some time in the future, Michelin group products.
That the heavy truck tyre business is changing dramatically at all levels cannot be denied. Tyre dealers doing this business almost as a sideline in their local markets are facing a decrease but they are not too sad about this development because it is becoming harder and harder to earn money with truck tyres. This sector of business is decreasing because, for hauliers and their fleets, an enormous process of consolidation is taking place. In the future we will have tyre dealers saying good-bye to the truck tyre business and tyre dealers being strong in car and truck tyres. The media predict that goods traffic will increase significantly in coming years. Tranportation by waterway, railroad and especially road haulage will grow. But that might be a scenario for the longer term, because now we can read predictions of lower new truck registrations of about ten percent this year, and also next, in most European countries. But the stock lists seem to be stable because hauliers use their trucks longer (although they would prefer to buy a new one but it is too expensive) and modern trucks have a greater life expectancy than previously. The truck market is undergoing a process of structural changes. Mega fleets have arisen, absorbing a lot of the medium-sized and small hauliers. For the big fleets the four premium tyre brands Michelin, Continental, Bridgestone and Goodyear dominate. Their second brands are cheaper but good quality nevertheless. At the budget tyre level, brands like Toyo, Hankook or Marshal compete with the third brands of the four big market players for 15 percent of the market.
Following price increases of between 3 and 5% by Cooper, Goodyear, Pirelli and Yokohama in the US market, Michelin is increasing its prices of passenger car and light truck tyres by 5%. Tyre manufacturers need a minimum price increase of 3% merely to compensate for the 8% increase in raw material costs (rubber, oil, carbon black).
Continental Commercial tyre prices increased by seven percent in August. Effective 1st November, prices for passenger car tyres (summer and winter) and light truck tyres are to rise six percent. Higher costs for raw materials, oil and chemicals, as well as more expensive energy and distribution costs, are the reasons for this decision. The company cannot continue to absorb rising costs without passing them on. The retailer’s situation is comparable. “Our decision provides an opportunity for the retailers to improve the gross profit in their own field”, Jescow von Puttkamer told NEUE REIFENZEITUNG.
The Cooper Tire & Rubber Co. has reorganised its Tire Group, naming three divisional presidents. Mark Armstrong is president of the North American Tire Division. D. Richard Stephens is president of the International Tire Division and Larry Enders is president, Commercial Products Division.
An item in our ‘News In Brief’ for 13th March suggested that tyre prices in the USA would soon rise. Since then, the Cooper Tire & Rubber Co. has announced price increases of between 2 and 5% for passenger and light truck tyres, effective mid-April. Increases in raw material costs were cited as the reason for the rise, which applies only to the US market.
The Ford Motor Company in Dearborn has bestowed its Q1 award on Hankook’s tyre plant in Taejon, which produces light truck tyres for Ford. The factory is located 130 km south of Seoul and produces 65,000 passenger car and light truck tyres daily.
Bridgestone has announced that it will build its third tyre factory in the Chonburi province, in the southeast of Thailand. They will produce radial truck tyres, about 90 per cent of which will be exported to European countries and to the USA. The plant will create about 1,000 jobs.
Pirelli’s truck tyre division generated a 1999 turnover of 466 million Euro and an EBIT of approximately 38 million Euro (eight per cent of turnover). For the current year the division has set itself the firm target of breaking the 500-million-euro barrier. The commercial vehicle tyre business accounts for almost 20 p.c. of Pirelli’s tyre turnover, in which the truck tyre factory in Alexandria/Egypt plays a key role. (The group also has commercial vehicle tyre production in Settimo Torinese/Italy, Izmit/Turkey and Santo André/Brazil). The enterprise started in 1990 with a mere 11 p.c. Pirelli participation in the 150 million dollar investment. And even that was not in hard cash but in know-how about building a new truck tyre factory and research and development data for the product. Other investors were local, both private and public finance consortiums. As Egyptian legislation was liberalised, it became possible for the Italians to increase their share to 60 p.c. by capital raising measures and to take the industrial leadership. Only two years after the start of building the first truck tyre was produced at the Alexandria factory. In 1995 the annual capacity was 100,000 truck tyres, today 330,000. In two investment stages capacity is to be increased to 550,000 tyres in the short term and to 800,000 tyres per year by 2003. But the plans do not only involve volume growth; new products are also part of the project, for instance the tubed tyres FG85 and TG85 for on/off application in Africa and the Middle East, introduced on the Truck Tyre Day 2000. The total investment plan is for 140 million Euro. Currently only a third of the truck tyres produced in Alexandria go to export, but in future exports will account for about half the output. Read more in NEUE REIFENZEITUNG 5/2000.
Goodyear Tire & Rubber has taken a minority interest in the Cycloid Company, of Pennsylvania. Cycloid markets ACS (Air Compressor System) which uses a compressor mounted at the centre of the wheel to maintain air pressure in truck tyres. The companies are looking to develop similar systems for cars, vans and light trucks.
Pacific Dunlop itself is in deep water, but now also the daughter company South Pacific Tyres, which is a 50:50 joint-venture with Goodyear, going back almost 15 years, is itself experiencing big problems. The company will cut 495 of 1,865 jobs at its three Melbourne-plants and stop making truck tyres altogether. South Pacific Tyres will import 100 % of its truck tyre needs.
In the 1999 business year Michelin Reifenwerke KGaA (workforce: 6,747) increased its turnover by 3.2 p.c. or approximately 100 million DM to 3.215 billion DM (1998: 3.115 billion DM). The largest part of total turnover was generated in the German market, where it rose by another 6.3 p.c. compared with the previous year to approximately 60 p.c. of total turnover. As a member of the international manufacturing combine, however, the German factory also supplies the distribution organisations of its European sister. In this Michelin Germany also showed a slight improvement. Total tyre production – measured in tonnes – rose by 2.6 p.c. Sales were up by 4.6 p.c. Michelin sold 8.8 p.c. more light truck and nine per cent more truck tyres in 1999. In winter car tyres in particular the company recorded significant sales growth over the previous year, partly due to the launch of the new products Michelin Alpin and Michelin Pilot Alpin. “Our target for 1999 was the modernisation and enlargement of production capacity to improve our competitiveness”, said Dr. Klaus Neb as spokesman for the management. In the course of last year the company invested a total of about 128 million DM in its five German factories and plans to make another significant investment this year in modernising and increasing capacity, especially in the truck tyre factories. Neb is convinced that these high investments will pay off. “Although economic development will differ from country to country, we expect further growth in Europe for the year 2000.” Read more in NEUE REIFENZEITUNG 5/2000.
The medium-sized German retreader RuLa (Schraden) is to invest in Berliner Reifenwerk (BRW) and resume the retreading of truck tyres. BRW is under public administration after becoming insolvent. Car tyre retreading will not be resumed and negotiations with investors regarding the recycling facilities are under way. Because there are still uncertainties about who is the owner of the land on which BRW stands, negotiations are complicated.
As soon as the merger between Volvo and Renault has received final approval from the US competition authority, Volvo will cut down the number of suppliers. It is said that one of the big three (Bridgestone, Michelin and Goodyear), which are suppliers of truck tyres, could lose the business.
At the beginning of May the Slovak tyre manufacturer Matador celebrated the 50th anniversary of the company. The rubber factory in Puchov continued the long tradition of the trademark, which started in Slovakia’s present capital, Bratislava, in 1905. In the thirties Matador tyres were already original equipment on all vehicles then produced in Czechoslovakia. In those days Matador’s market share in the CSR was more than 20 p.c. Building work at the Puchov factory started in 1947, and the first tyres left the new production facility three years later, on 1st May 1950. In 1953 restructuring of the Czechoslovak tyre industry took place. A new trademark was created: Barum, combining the three manufacturers Bata, Rubena and Matador. From then on the Puchov factory also produced under this brand name. After the partition of Czechoslovakia in 1993 the Barum brand was taken over by Continental. The Puchov factory, however, was not part of the deal and reverted to the old brand name Matador. Today Puchov exports more than 80 p.c. of its output under this registered trademark. The 1999 turnover of the group of companies was about 600 million DM, with the tyre activities claiming a 65 p.c. share. Investments amounted to almost 15 million DM, and 12 million DM was spent on the research and development sector. This year investments are scheduled to double. More financial resources will be directed towards sales support measures and marketing for a further improvement in market acceptance. Since January 1999 Matador has produced radial truck tyres in a production joint venture with Continental, but with the distribution of the tyres still handled separately by the two partners. In the course of an ambitious restructuring programme the Puchov factory is to be thoroughly modernised to become the largest radial truck tyre factory in Europe. Read more in NEUE REIFENZEITUNG 5/2000.
If you would like the latest news from the Chinese tyre industry in Chinese, visit our partner site TyrepressChina.com. Or click below to continue on Tyrepress.
