Already well established as a leading Truck and Commercial wholesale tyre supplier, recent diversification from GB Tyres has seen it increase its presence in the car wholesale market. It is now looking forward to expanding its off-road agricultural, plant, construction and earthmover offerings, the wholesaler tells Tyres & Accessories. While the expansion of its sales into passenger car tyres has required approaching new customers and a slightly different customer base, many agricultural customers are already using GB Tyres for their truck tyre supply. GB Tyres says the extension is therefore a case of “enhancing its offer to the same customers.” It adds that the advantage of offering tyres in an expanding range of segments to an existing large customer base means it can offer a mix of car, truck and any other tyres all on the same delivery, which helps the company distinguish itself from some competitors.