Brisa Aims to Establish Lassa Brand in Russia
One European tyre manufacturer that clearly is expanding at the moment is Brisa-Bridgestone Sabanci Tyre Manufacturing and Trading Inc. Since 2003 the Turkish joint venture company has invested about $174 million into the expansion of its local production capacities which will eventually increase by 55 per cent to more than 10 million units.
In order to distribute this growing production capacity the Turkish tyre manufacturer is looking for new customers that should come from Russia, says Haldun Kuran. Right now there is no market for Brisa in Russia, the international sales director continues. But very soon the company will sell its first Lassa branded tyres on the Russian market through the “Pole Position” francise, which is linked with Bridgestone and operates about 100 point of sales.