Apollo Planning European Factory & Distribution Chain
Apollo Tyres’ plans to double its turnover to US$2 billion by 2010 involve expansion in Europe, and Neeraj Kanwar, the company’s joint managing director and COO, has revealed further details of Apollo’s intentions to this end. Comments made by the senior Apollo executive have been printed in the Indian business newspaper, Mint.
The tyremaker is aware of Europe’s value as a market, and is planning its entry into the market carefully. Neeraj Kanwar said that Apollo views Europe “eventually as a domestic market.” Therefore, the company’s involvement in the region is “taking time because we want to get the service infrastructure and the back-end (operations) ready.” A previous attempt at European distribution, in cooperation with Netherlands based wholesaler Euro-Tyre BV, saw only a limited quantity of Apollo Tyres products sold in Europe, and this working relationship has now ended.