DEKK Partner Seek to Exploit “Most Important” Season
Managing director of DEKK Partner, the Norwegian retail co-operative that has 300 Nordic-area dealers, Leif Kristiansen recognizes that, for his organisation “the winter market is the most important season for DEKK Partner and all tyre dealers in the Nordic market.”
In this sector, winter tyres have an obvious place, a fact Kristiansen acknowledges when he states that “50 per cent of the turnover per year is in the period from the end of September to the end of December.” This fact of the market means that the company is somewhat dependent on the seasonal weather arriving on time at the beginning of November for the business to meet its financial targets.