Bridgestone recently completed its 2009 series of Truck Point Roadshows, presenting to 240 people at five venues across the UK. The roadshows are a vehicle for Bridgestone to communicate with its network of servicing dealers and present the latest news regarding fleets, products and business growth. The main messages from these roadshows were the growth of the business, and how to improve further on the service to their fleet customers, through IT tools and tyre husbandry.

In the last four years Bridgestone’s UK truck tyre fleet business has evolved from an influential player into a market leader. This includes major fleet gains such as SITA waste, ARR Craib, TRL, Rotala and Shearings in 2009 alone. When you consider that fleet sales through from Bridgestone’s Truck Point network of independent dealers have tripled in the same period, it is clear that Truck Point has and will play a key part in the company’s future development. If the title of this year’s Truck Point roadshow (Into the Next Decade) is anything to go by, Bridgestone is banking on the continued and long-term prosperity of this key distribution channel. To this end Bridgestone also gave details of how the Bandag integration is progressing and news of a new product launch scheduled for 2010.