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Cooper Asia Pacific Marketing Push Aims to Increase Domestic Sales

Whether the attention Cooper Tire & Rubber Co., Asia Pacific gained at Reifen China was a result of the tyres on display or the bus loads of dancers performing on the exhibition stand each hour, you cannot ignore that the company has embarked on a slick and high profile marketing campaign and is increasingly making an impact on the domestic Chinese market in both the passenger car and truck tyre sectors. With this in mind, Tyres & Accessories interviewed vice president and general manager Asia operations, Allen Tsaur, and senior PR manager Jojo Tang.

Cooper’s ongoing region-specific marketing push aims to invest in the future of China’s fast growing automotive business by reaching more consumers and particularly the young driver audience. Car ownership in general has shot up in recent years, but Tang reports that ownership in the 23 – 35 age group has “boomed.” And this explains the “Charlie’s Angels” meets “Kill Bill” styling of the Cooper Angels customer-facing marketing concept.

15th December 2009/by Tyrepress Editors

RMA Reports US Tyre Shipments Way, Way Down

Tire shipments in the United States through the first half of 2009 posted perhaps their worst performance in history, according to new data from the RMA. OE passenger tyre shipments through the first six months fell an incredible 54.3 per cent versus the same period last year. By comparison, OE shipments for the first half of 2008 were down 10.8 per cent year-over-year. The replacement side wasn’t much better, off 11.9 per cent versus the same period last year. 2008’s first half saw shipments off a meager 0.7 per cent versus the first half of 2007.

14th December 2009/by Tyrepress Editors

Conti Talks Fuel Savings With Fleet Managers

Continental Tire North America recently offered truck fleet customers the chance to go inside the complexities of fuel efficiency during the tyremaker’s “Beat the Best” fuel savings workshop at its proving grounds in Uvalde, Texas. Fleet executives from both potential and existing customers learned about all the factors that impact truck tyre fuel efficiency, said Clif Armstrong, CTNA’s director of truck tyre marketing, including tyre-, vehicle- and driver-related aspects.

11th December 2009/by Tyrepress Editors

Alliance Bid for GPX Assets Accepted

Alliance Tire Group has successfully fought off Titan International’s bid for key GPX International Tire Corporation assets. On December 2, Titan submitted a US$44 million bit for GPX International’s US and South African business assets to the US Bankruptcy Court for the District of Massachusetts, an offer $5.7 million higher than that previously announced by Alliance. However, on December 8 Alliance announced the court approval of its agreement to acquire key GPX International assets, customer relationships, warehouse footprint and engineering capabilities. The agreement will also give Alliance worldwide rights to the Galaxy and Primex brands, the company’s medium radial truck tyre distribution business and South African subsidiary, GPX Tyre South Africa (Pty.). Exact details of Alliance’s final bid are unknown, however it is said to be in excess of $50 million.

9th December 2009/by Tyrepress Editors

Winter Tyre “Market Leader” Conti to Attempt UHP Summer Segment Expansion

Nailing Continental’s colours to the mast, the company’s head of passenger and light truck tyres has spoken of its commitment to technological investment and growing its high performance passenger car range. Nikolai Setzer said, “Technology leadership is a decisive factor for further growth”, concurrently claiming that despite the financial woes of the past 15 months, the high-performance tyres market will continue to grow. Setzer sees new technologies, investment in research and development, and underpinning the sales in the replacement business through success in original equipment as the way to go. In the high-performance tyres sector in particular, he can see attractive opportunities for growth in Europe.

8th December 2009/by Tyrepress Editors

Has Pirelli Lost Fifth Place in European TBR Market to Hankook?

Company News, News, UK News

Market share data released by Hankook shows that Michelin remains the undisputed leader in both the car and truck tyre segments. However, the previously exclusive stable of top five tyre manufacturers has gained a new member in 2009. Hankook’s decision to publish its projections of how the land lies, following one of the most tumultuous periods in the market’s history, may only have happened because it was a good year for the South Korean tyre manufacturer, however the fact remains the unusual combination of events experienced in the last 12 months means there are signs that the status quo has been disrupted. Looking forward the question is: will the company be able to sustain this position in the years to come?

Here’s Hankook’s calculation of how the European car tyre market will look at the end of 2009. Michelin remains market leader with a 20 per cent market share, followed by Goodyear Dunlop (18 per cent). Bridgestone are next on the list with a 12 per cent share of the market, followed by Pirelli with 8 per cent. And here’s where things get interesting. Hankook are in sixth place with a 7 per cent market share, snapping at the heels of fifth-placed Pirelli who are only one percentage point ahead with 8 per cent.

4th December 2009/by Tyrepress Editors

Hankook Now ‘Number 6 in Europe’

Career Tracks, UK News

Hankook are now the sixth largest tyre manufacturer in Europe, according to company figures. Speaking during a tour of the South Korean-based tyre manufacturer’s Racalmas, Hungary tyre production plant in November, European PR manager, Felix Kinzer, announced that the company now calculates it is the seventh largest tyre maker in the world in terms of units sales; and not far from sixth. Tyres & Accessories' own data, which calculates the rankings based on the value of sales using the euro as the control currency, puts the company in eighth. Algebraical differences aside, the point is that Hankook is gaining ground on its competitors, something that is even clearer when you look at Hankook's take on the current European leaderboard. The company’s calculation puts Hankook in sixth place in the European passenger car tyre market with a 7 per cent market share, snapping at the heels of fifth-placed Pirelli with 8 per cent. Things are even better in the truck and bus tyre business, where the company’s market share has reportedly grown to nine per cent, putting the company in fifth place after Bridgestone (13 per cent), this time ahead of Pirelli (5 per cent). When you consider the rapid growth rates Hankook' sales are currently experiencing, the company's arguably ambitious calculations deserve further attention.

3rd December 2009/by Tyrepress Editors

Truck Point Sales Triple 2005 Levels as Bridgestone Looks Forward to Next Decade

Bridgestone recently completed its 2009 series of Truck Point Roadshows, presenting to 240 people at five venues across the UK. The roadshows are a vehicle for Bridgestone to communicate with its network of servicing dealers and present the latest news regarding fleets, products and business growth. The main messages from these roadshows were the growth of the business, and how to improve further on the service to their fleet customers, through IT tools and tyre husbandry.

In the last four years Bridgestone’s UK truck tyre fleet business has evolved from an influential player into a market leader. This includes major fleet gains such as SITA waste, ARR Craib, TRL, Rotala and Shearings in 2009 alone. When you consider that fleet sales through from Bridgestone’s Truck Point network of independent dealers have tripled in the same period, it is clear that Truck Point has and will play a key part in the company’s future development. If the title of this year’s Truck Point roadshow (Into the Next Decade) is anything to go by, Bridgestone is banking on the continued and long-term prosperity of this key distribution channel. To this end Bridgestone also gave details of how the Bandag integration is progressing and news of a new product launch scheduled for 2010.

3rd December 2009/by Tyrepress Editors

Trio of US Tyre Makers Raising Prices

Bridgestone, Continental and Yokohama have become the latest tyre suppliers in the US to announce price rises for consumer products. All three companies’ new prices are valid as of January 1, 2010.

2nd December 2009/by Tyrepress Editors

Conti Releases Winter Guide for Europe Bound Drivers

UK and Irish truck and coach operators driving on Continental roads this winter can benefit from a new guide Continental Tyres has released. The guide outlining the various tyre requirements they can expect to encounter in Europe has been updated for the 2009/2010 winter season and can be downloaded free from Conti’s UK website.

27th November 2009/by Tyrepress Editors

Goodyear UrbanMax a ‘Significant New Product Range’ in Europe

The UrbanMax is the latest member of Goodyear Europe’s Max Technologies family, a range promoted by Goodyear Dunlop Tires Europe as featuring the latest technology materials, dedicated tread patterns and durable carcass construction. The UrbanMax MCA and MCD Traction comprise a new line-up of all-season tyres for municipal vehicles, including city buses, fire engines and garbage trucks, and the benefits the manufacturer states these products deliver include high mileage and superb braking on wet and snowy roads.

26th November 2009/by Tyrepress Editors

Kumho OE for Mercedes Actros in Korea

Kumho Tire has given word of arrangements to supply truck tyres to Daimler AG in its home market. As of late November the Mercedes Benz Actros will be sold in South Korea with Kumho tyres as OE. Due to a confidentiality clause, however, the company has not revealed how many tyres will be delivered to Daimler as part of the arrangement.

23rd November 2009/by Tyrepress Editors

Increase in Michelin Revenue for 2010 Unlikely – Rollier

Revenue at Michelin & Cie. is not expected to increase next year. Managing partner Michel Rollier has expressed his caution on growth prospects due to uncertainty about the automotive industry’s recovery and rising raw material costs.

23rd November 2009/by Tyrepress Editors

Pirelli Plans to Buy as Well as Build in Russia

During Pirelli’s third quarter conference call on November 5, company chairman Marco Tronchetti Provera confirmed plans to establish two factories in Russia. The first of these is to be acquired, the second a previously announced joint venture greenfield facility.

20th November 2009/by Tyrepress Editors

Michelin Looking to Increase Russian PCR, LCV Tyre Production

Michelin is planning to increase its activities in Russia. Bloomberg writes that Michelin Russia will double capacity at its Davydovo passenger car tyre plant to four million units per annum, and also next year open a facility for retreading commercial vehicle tyres. This retreading operation will apparently serve as a precursor to local truck tyre production.

19th November 2009/by Tyrepress Editors