Pirelli Negotiated the Crisis Year Well – Holds Potential for Further Growth
During the global recession and financial crisis of 2009, tyre manufacturer Pirelli negotiated the challenges thrown at it better than expected and in doing so proved it is what many companies only claim to be: a storm-proof edifice. A crucial factor in this was its very solid manufacturing network. In Europe the output from factories in Italy and other West European sites are supplemented by deliveries from Romania and Turkey. North and Latin America are largely supplied with products from Brazil, and in China Pirelli erected a truck tyre plant and subsequently established site a passenger car tyre facility at the same site.