Prominent Kumho Stand Reaches International Audience
Displaying a wide range of its products on its generously proportioned stand near the main entrance in Hall 3, Kumho marketing manager Wolf Fuder said the Korean manufacturer had experienced a similar level of traffic at its stand to that in the pre-recession year of 2008. However, the make-up of the visitors was different; Fuder commented that there were “more international guests” and fewer from the domestic German market.