Continental Extends Football Sponsorship with World Cup 2014 Deal
Continental has extended its sponsorship of international football events with a deal to become the Exclusive Tyre Partner and Official Sponsor of 2014 FIFA World Cup in Brazil. “With preparation for activation of our sponsoring of the 2010 FIFA World Cup in South Africa going ahead at full steam, we have already laid the ground for worldwide marketing communication in the next few years by renewing the FIFA partnership through 2014,” explained Nikolai Setzer, Continental Executive Board member for Passenger and Light Truck Tyres.