Korean tyre labelling “fits perfectly to the Lanxess strategy”
South Korea’s reported June 15 announcement regarding the introduction of voluntary tyre labelling before the end of this year and mandatory labelling a year later is being billed by Lanxess as a “huge success” for its global public affairs strategy. The German specialty chemicals firm shares that South Korea’s “Ministry of Knowledge Economy” has announced the commencement of a formal process for the implementation of a tyre labelling in the country with a “pre-notification” note. According to Lanxess the Korean government body plans to begin voluntary tyre labelling in November 2011 and introduce mandatory labelling in November 2012 – the month the EU tyre label becomes mandatory.