Fleets base tyre choice “on performance rather than application” – Goodyear
Goodyear is nearing the launch of its new generation of European market truck tyres, the Kmax and Fuelmax steer, drive and trailer tyres. The new tyres represent an interesting departure from other premium brand manufacturers’ portfolio strategies, taking the emphasis off the type of operation – long or regional haul for example – and put it on the fleet’s economic priority. Speaking to Tyrepress ahead of the official unveiling of the Kmax and Fuelmax, Marc Preedy, Goodyear Dunlop UK and Ireland commercial director, said that the altered focus of the new tyres reflected a changing market.