Growth of Prometeon-Heffernan partnership in Ireland
In Ireland, Prometeon Tyre Group states that it is achieving “significant growth” through its partnership with Heffernan Tyres, which began in 2020. The Italian tyre brand says the introduction of its new Prometeon-branded tyres is marking a new chapter in the company’s commitment to the Irish market. Steve Tift said the companies’ relationship has helped to establish a 5 per cent market share Ireland, attributing Heffernan Tyres’ “determination and experience” as “a major contributor to this success.” The relationship has evolved after beginning with truck and bus tyres to add agricultural tyres and OTR product groups. Diversifying has helped to strengthen Heffernan’s position as the brand’s exclusive distributor, building a foundation for future growth.
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