Trico blades chosen for Toyota Optifit range
Trico has been chosen to supply Toyota’s Optifit wiper blade range, supplied as original equipment replacements throughout its main dealer network using Trico’s Hybrid Blades.
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Accolade for Trico at A1 Convention
Windscreen wiper blade developer and supplier Trico has won the prestigious Retail Product of the Year Award for the Mota1 range at A1’s Convention recently held in Dubrovnik, Croatia. In turn, Trico presented A1 member, Sam Gutteridge from Epic Accessories with a Peugeot Partner van having successfully exceeded its target during the three-month wiper blade promotion.
TRICO revamps HQ display
TRICO has recently unveiled a new display area at its European HQ in Skewfields, Pontypool.
With a number of new products and announcements being introduced to celebrate the company’s centenary year, TRICO has a comprehensive array of merchandisers to display its products, from deluxe mobile displays and dealer cabinets to corrugated pre-packs. They are easy to assemble, compact and offer eye-catching visuals to help attract the customers’ attention.
Cheers! Trico launches own beer
Windscreen wiper blade developer and supplier Trico has been providing reliable and high quality products to five continents for a century. To mark this centenary, the company will release its own-brand beer – named “Brew 17”. Trico said that alongside a number of new products introduced to celebrate the company’s centenary, the specially brewed beer demonstrates how it continues to break the mould for innovative ideas and initiatives.
Trico revamps retro-fit upgrade beam blade programme
Trico has recently revamped its “Retro-Fit Upgrade” beam blade programme, Trico Neoform.
Hannah Martin joins Trico marketing team
Trico Europe has appointed Hannah Martin as product and marketing co-ordinator to its Pontypool HQ. Hannah will be working alongside Trico’s senior marketing manager, brand & product, Sam Robinson, to develop and implement the marketing strategies for Trico and its customers, including exhibitions, PR and advertising campaigns.
Trico sponsors leading team at Brands Hatch
Trico will sponsor championship leading team Tockwith Motorsports’ (TMS) Ginetta G50 in the Britcar Endurance/Sprint Championship at Brands Hatch on 29 July. Britcar is an endurance and sprint sports car series, which takes place around the UK’s major race circuits. The 2017 season is made up of eight events during the year. Race distances comprise of a 50-minute sprint race and continues into a 2-hour endurance pursuit at Britain’s major race circuits.
Trico-sponsored team out in front of Britcar Sprint Championship
Trico will sponsor championship leading team Tockwith Motorsports’ (TMS) Ginetta G50 in the Britcar Endurance/Sprint Championship. Britcar is an endurance and sprint sports car series, which takes place around the UK’s major race circuits. The 2017 season is made up of eight events during the year. Race distances comprise of a 50-minute sprint race and continues into a 2-hour endurance pursuit at Britain’s major race circuits.
Trico renews beam blades agreement with Koenigsegg
Trico has renewed its agreement with Swedish high performance sport cars manufacturer Koenigsegg to supply original equipment beam blades for all their current models. The philosophy at Koenigsegg is one focused solely on performance.
Four-star award for Trico in wiper blade test
Trico has expressed delight with the results of consumer weekly, Auto Express’ recent ‘Best wiper blades: 2017’ group test, in which its Exact Fit range was rated four stars out of five. Auto Express tested nine sets of wiper blades and key benchmarks were: a clean wipe that did not leave smears, quietest designs on a dry screen, good clear instructions which are essential for simple fitting, and the price.
A1 Motor Stores Mota1 wiper blades available now
A1 Motor Stores Mota1 wiper blades are now available to order from A12U. The Mota1 wiping programme, supported by Trico, was officially launched at the A1 Trade Show and proved extremely popular with members, with many sales being made on the day. Trico see A1 Motor Stores as a crucial partner and are actively working to convert members from non-approved budget blades to the Mota1 programme.
Wiper blade specialist to celebrate centenary at Automechanika Frankfurt
Trico will celebrate its centenary during Automechanika Frankfurt 2016. The original equipment manufacturer of wiper blades and systems will hold its event on Wednesday 14 September in Bornheim. The company will provide tapas and bubbly in the comfort of a private loft.
Autoparts UK begins TRICO winter promotion
Autoparts UK, an exclusive distributor of TRICO products, is launching a six week promotion running from November until the first two weeks of December.
Product of the Year award for TRICO
Leading wiper blade company TRICO recently scooped the A1 Motor Stores Product of the Year Award, voted by the A1 members for its Exact Fit range.
