Trico enjoyed a bustling A1 Trade Show engaging with the members and discussing how they can help to grow their wiper blade sales and turnover in 2018. The Show was held on 19 April at the Whittlebury Hall in Towcester.
Trico has announced the appointment of Ben Callard as project introduction engineer and Leah Eversley-Boyd to the role of credit controller and finance analytics.
Trico has redesigned the packaging of its Force, Flex, Neoform and Ice ranges. Brought about in response to customer feedback the revamp has resulted in shallower packaging that enables garages, factors or retailers to increase the number of wiper blades that can be hung on a display unit.
Trico will be presenting Epic Accessories with a Peugeot van at the A1 Spring Trade Show, after having successfully exceeded their target during the three-month wiper blade promotion following A1’s Convention last year.
Trico has updated its image bank with precise product shots of its complete rear blade programme within the Exact Fit range.
Trico has appointed Andy Taylor as technical sales representative for the UK & Ireland. The Glaswegian has more than 25 years’ experience in the automotive aftermarket. He previously worked as a business development manager at Juratek Ltd and TRW, as well as having run his own motor factor business.
Mafco, a leading distributor of Trico products, has launched a promotion comprising a free Trico Winter Survival Kit with every wiper blade purchase over £100. The Trico Kit includes a travel mug, thermal gloves, hat, tea and treats, and offers the chance to win an Amazon Echo with a golden ticket in selected kits.
With winter upon us, Trico has launched both the Ice wiper blades and Ice scraper kits to both garages and factors to help their customers to be prepared for the wintery weather.
To celebrate its centenary, Trico will be giving away a box of Trico beer Brand 17 to the first 10 people to visit its stand on each day and sign up to its mailing list, during Mechanex Sandown. In addition, every other visitor who signs up over the course of the two-day event will go into a prize draw, with the chance to win one of the extra boxes on offer.
Trico Ice Scraper Kits are now available for those cold and frosty mornings. Presented in a 24-piece counter display unit, each ice scraper comes with a serrated edge for ice removal and a rubber edge to clear excess water.
Trico has responded to being ranked ‘Commended’ in the Auto Express Product Awards 2017, following a four-star rating in the Auto Express Wiper Blades Test in the August 2017 issue.
Windscreen wiper specialist Trico has announced the promotion of Adam Richards to the role of managing director of Trico Ltd. In his new position, Richards is responsible for the company’s European operations.
Beam blades are the latest technology using a tensioned steel strip, curved to hug the windscreen across the whole blade length. They deliver better performance and the even pressure distribution results in a longer lifespan. Trico beam blades use a sealed design to help protect the blade from exposure to the elements.
With the clocks going back, winter can be a dangerous time to be on the roads, even for the most experienced driver. Windscreen wiper supplier Trico states that garages should offer a free winter wiper blade check to help motorists stay safe.
Trico has made Redditch United midfielder Arjun Jung its football ambassador, strengthening the link between the Evo-Stik League’s Southern Premier club and the stadium sponsor. Jung will assist Trico and its guests throughout this season’s campaign, to ensure they receive the full match day experience. In his role, he will also represent Trico during other selected company events.
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