Tirebuyer has formed an exclusive partnership with mobile tyre franchisor Tread Connection in order to capitalise on the “explosion” of mobile tyre fitting demand. Tirebuyer will use the Treadsy brand as the identity for its mobile solutions division and over 11,000 existing Tirebuyer brick and mortar install partners as well as more than 80,000 American Tire Distributor customers will be given the opportunity to add a Treadsy van to their business to provide mobile tyre installation services to their own consumers in exclusive geographic territories. Tread Connection’s existing network of franchisees will be integrated with the Treadsy brand and technology that will also be assigned preferred territories within Tirebuyer.com.